The Sponsored Product report family grows from 6 to 7⁠ with the introduction of campaign reports. Learn out how to use this new report to find your best campaigns and manipulate data outside of the Campaign Manager. See you in the Badger Den!

Episode Highlights:

0:36  Updates to Sponsored Product reports

1:09 Targeting report data lasts for 90 days

1:27 Introducing campaign reports

2:40 Find your best campaigns easily

Get all of our episodes and show notes at adbadger.com/podcast

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We love to have fun with the podcast, and today we're trying a new mini-episode format called Badger Bites! These are quick tip pieces or news about the latest and greatest from Amazon ads. Today we're looking at Amazon's new Campaign Change History beta feature, and what benefits you can get from it. See you in the Badger Den!

Episode Highlights:

0:23 What are Badger Bites?

1:00 Amazon's Campaign Change History (beta)

1:58 Biggest impact of this feature

2:40 Gain new budget insights

3:20 It's only for campaigns not ad groups or keywords

Get all of our episodes and show notes at adbadger.com/podcast

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On today’s episode, Mike is joined by Lukas Matthews of Twin Scroll Marketing to talk about the difference between advertising commodity products and unique, novel products (like a WiFi jump rope). They break down what types of goals to set, customer behavior toward each, and a solid set of keyword strategies. You don't want to miss Lukas's expert advice on this one. See you in the Badger Den!

Episode Highlights:

2:50 About our guest Lukas Matthews

5:45 Commodity vs. unique products

10:55 Goal-setting for commodity products

13:30 Aim for discovery instead of sales for unique products

16:50 When to use a laser or a shotgun for your keywords

21:30 Controlled vs. uncontrolled clicks

22:53 Find keyword trees for commodities

24:25 Long-tail, niche keywords are better for unique products

27:55 Saturate everything above the fold

29:00 The real value of Lightning Deals & coupons

34:20 Find Lukas at Twin Scroll Marketing

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike & Stephen build a tunnel between Amazon SEO and PPC. They're breaking down the similarities, differences, and synergies between these two advertising methods. Learn about Amazon ranking factors, keyword strategies, the intangibles of paid advertising. and more. See you in the Badger Den!

Episode Highlights:

4:00 We're hiring at the Badger Den!

6:04 You need paid and organic to thrive

7:17 Beware the keyword dump (and learn more about it on Episode 10)

9:26 'Kitchen' is not a good keyword for 'kitchen towels'

12:03 Google's SEO ranking factors

16:03 Aiming for 1 keyword can be highly competitive

18:30 Amazon's ranking factors - Relevance & Buy-ability

20:21 Discoverability vs. Desirability

22:10 Amazon has a bias for products that earn them more revenue

23:21 Bridging the gap between PPC & organic (Check out Episode 17 for more info)

26:45 Fueling organic growth with PPC data

28:00 The intangible ROIs of paid advertising

31:47 It's all about ratios, ratios, ratios!

34:11 Check out our PPC automation tool

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike & Stephen cover Amazon's exciting new Sponsored Display Ads feature. This unique ad type comes with different payment options, remarketing with affinity audiences, and more! Learn all about how to create them, their benefits, and some best practices. Be the first to capitalize on this opportunity while it's still in its wild west stages.  See you in the Badger Den!

Episode Highlights:

3:20 A funny review from cbgill83

5:13 The rise of Sponsored Display Ads

6:30 How does it differ from other Amazon ad types?

8:45 Creating your first Sponsored Display Ad

10:00 Pay-per-click vs Pay-per-impression

13:46 Audience targeting

15:30 Remarketing with a twist

17:00 Find your data in the sponsored product report

19:15 Performance breakdown

20:47 Difference between DSP and Sponsored Display

23:00 Pay-per-impression deep dive

26:30 Best practices

28:00 Pay-per-click only reaches customers off of Amazon

29:55 Running experiments

31:45 How it kickstarts new product launches

35:21 Rapid fire facts from the Amazon help docs

37:28 Prohibited categories

39:02 Cheap CPMs

40:48 Check out our PPC automation tool

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike & Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modifiers. They reveal a simple, proven formula to get it done every time and walk through multiple step-by-step examples for you. This episode gets a little mathy, so be sure to check out our full blog post at adbadger.com/blog. See you in the Badger Den!

Episode Highlights:

3:45 Listener Adam's question - does it apply to you?

7:15 How mobile bids, desktop bids, and modifiers all work together

9:40 A real example from Stephen

11:35 Funnel your spend to your biggest bread-winners

13:55 A simple, proven formula for your bid modifiers

16:30 How much to increase your top-of-search modifier

17:18 Calculating your product-page modifier

18:20 Decrease your rest-of-search to balance traffic

21:10 Online bid calculator coming soon

21:50 What if your keywords perform differently in each ad placement?

23:25 An experimental solution

26:30 The optimization principle has outpaced the platform

27:46 One last thing to watch out for...

29:42 Check out our Ad Badger PPC optimization tool

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike & Stephen tackle a hairy situation for even the most seasoned of PPC veterans. What do you do when your products have a high Average Order Value (AOV) like $10,000 or $25,000 per sale but they're extremely low converting? The guys explain how to extend your time-frame to gather more data, ways to keep your CPCs down, and how to compare to account averages, so you can bid without worry. See you in the Badger Den!

Episode Highlights:

3:51 Regular bid optimization for a standard product

4:47 Real products with high AOVs

8:47 Expensive products lead to expensive CPCs

10:21 What if you only convert every 3 months?

11:58 Extended time-frame

16:09 Compare to account averages

19:52 Using search term reports to find keywords

22:40 What to do when things do convert?

24:06 Only do RPSB if you rake up 2-4+ conversions

25:25 How applicable are these strategies to you?

26:55 Keep these products in separate ad groups

28:56 Check our Ad Badger PPC optimization tool

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, we find Stephen alone in the Congolese jungle! Luckily he brought his hotspot and has some time to explain why lowering bids isn't a straight ticket to lowering your ACoS. Learn about how keyword visibility, ad rank, ad placement, and search term diversity all play a part in the complicated romance between bids & ACoS. See you in the Badger Den!

Episode Highlights:

0:25 Bids & ACoS have a complicated relationship

1:07 Keyword visibility

2:00 What if you've calculated your bid correctly?

2:48 Effects of ad rank

4:46 Considering ad placement on conversions

6:06 Search term diversity & CPCs

7:40 How to use search term isolation

8:42 Check out our Ad Badger PPC software

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike and Stephen talk about how to set realistic 30 day expectations for your Amazon Ad campaigns. They cover the importance of account history, the typical 30 day cycle, and how to use the glorious PPC Triangle. Whether you’re totally new or a seasoned veteran, you’re bound to learn something new on this episode. See you in the Badger Den!

Episode Highlights:

2:15 Evolution of Amazon PPC

4:04 Avoiding overhyped clickbait

5:35 Account history significance

8:30 Expectations for a brand new product

11:10 Accounts on an upward trend

12:45 Downward trend accounts

15:35 Shoot to move 1 number

16:15 The PPC Triangle

19:00 Know your primary goal

22:50 The typical 30 day cycle

25:55 Questions to ask yourself

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike and Stephen focus on the pros and cons of segmenting your branded keywords into separate campaigns. How tough will it be to manage? Is it really worth it or can you just use the targeting report? Luckily, Mike and Stephen give you the full rundown on everything you need to know to manage your branded keywords. See you in the Badger Den!

Episode Highlights:

3:12 Should you segment out your branded keywords?

7:05 Why this is happening more frequently

10:30 More control over your budget

12:30 Easier reporting for “true non-branded performance”

13:30 Getting as segmented as possible

15:55 Biggest pro – Be intentional with your paid strategy

18:20 More cumbersome to manage

22:00 Tough to tell which keywords count as branded

24:20 Keywords boost each other in a pack

25:55 Make sure you have the right reasons

30:20 Using the targeting report instead

31:08 How much will it actually help your campaign?

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ