The PPC Den: Amazon PPC Advertising Mastery

AMZPPC 69: Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids (Part 2: Multi-Keyword Campaigns)


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This episode is part two on the topic of how to include “adjust bids by placement” settings into your keyword bids. Our previous episode on placement bid settings for single keyword campaigns served as an excellent primer, but now it’s time to get deep and reveal our strategies for multi-keyword campaigns.

The calculations and formulas presented in this episode are the only sure-fire way to make proper bid calculations that factor in your “adjust bids by placement” settings as well as data spread.

To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator

We’ll see you in the Badger Den

Episode Highlights:

  • 2:20 Intro
  • 4:00 Follow along with our bid calculator
  • 4:52 Reach out to us about our Managed Services
  • 10:00 What makes placement bids tricky?
  • 16:25 Why did we start with single keyword campaigns?
  • 18:50 Analogy of a car - giving you a frame of reference
  • 22:20 What does Amazon give us? What can we do with it?
  • 27:00 Target CPC shouldn’t be your bid!
  • 32:40 A case study on our strategy for multi-keyword campaigns
  • 42:15 Our formula for finding keyword bids for multi-keyword campaigns
  • Links & Resources

    • Part 1 in our Series on Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids
    • https://anchor.fm/theppcden/episodes/How-to-Incorporate-Adjust-Bids-by-Placement-Settings-into-Your-Keyword-Bids-Part-1-Single-Keyword-Campaigns-ebl1ef

      • A Round-Table on Adjusting Bids by Placement:
      • https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0

        • Ep 44: Listener Q&A: Optimizing Placement Settings
        • https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl

          • All our episodes and show notes are available at https://www.adbadger.com/podcast
          • Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

            Podcast edited by James Ede: https://www.beheard.org.uk/

            If you hire James, let him know we sent you!

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