The PPC Den: Amazon PPC Advertising Mastery

AMZPPC 68: Incorporating "Adjust Bids by Placement" Settings into Your Keyword Bids (Part 1: Single Keyword Campaigns)

Listen Later

Over the next two weeks, we’ll be taking a deep dive into adjusting your placement bid settings. This week's episode breaks down everything you need to know about placement bid settings for single keyword campaigns.

To get the most out of this podcast, download our free placement bid calculator: www.adbadger.com/placements

We’ll see you in the Badger Den.

Episode Highlights

  • 2:20 Intro
  • 4:30 Our new solution for placement bid settings
  • 6:43 Introduction to single keyword campaigns
  • 10:20 How to adjust bids by placement for SKCs
  • 14:40 When a single keyword campaign shouldn’t be used
  • 18:59 Placement settings when Rest of Search is performing poorly
  • 29:20 Placement settings when Product Pages is the worst performer
  • 39:45 How Ad Badger can help with placement bid settings

    • Links & Resources

    • A Round-Table on Adjusting Bids by Placement:
      • https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0
    • Ep 44: Listener Q&A: Optimizing Placement Settings
      • https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl
    • All our episodes and show notes are available at https://www.adbadger.com/podcast
    • Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

      • Podcast edited by James Ede: https://www.beheard.org.uk/

      If you hire James, let him know we sent you!

      ...more
      View all episodesView all episodes
      Download on the App Store
      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      98 ratings

      More shows like The PPC Den: Amazon PPC Advertising Mastery

      View all
      The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

      The Digital Marketing Podcast

      116 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      727 Listeners

      Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

      Build Your Tribe | Grow Your Business with Social Media

      2,618 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,800 Listeners

      AM/PM Podcast by Kevin King

      AM/PM Podcast

      211 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,328 Listeners

      Seller Sessions Amazon FBA and Private Label by Danny McMillan

      Seller Sessions Amazon FBA and Private Label

      63 Listeners

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

      524 Listeners

      My First Million by Hubspot Media

      My First Million

      2,612 Listeners

      My Amazon Guy by Steven Pope

      My Amazon Guy

      37 Listeners

      Huberman Lab by Scicomm Media

      Huberman Lab

      28,309 Listeners

      Better Advertising with BTR Media by Destaney Wishon and Justin Nuckols

      Better Advertising with BTR Media

      12 Listeners

      The Amazon Blueprint by Trivium Group

      The Amazon Blueprint

      13 Listeners

      OPERATORS by OPERATORS

      OPERATORS

      45 Listeners

      That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

      That Amazon Ads Podcast

      28 Listeners