The PPC Den: Amazon PPC Advertising Mastery

AMZPPC 68: Incorporating "Adjust Bids by Placement" Settings into Your Keyword Bids (Part 1: Single Keyword Campaigns)

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Over the next two weeks, we’ll be taking a deep dive into adjusting your placement bid settings. This week's episode breaks down everything you need to know about placement bid settings for single keyword campaigns.

To get the most out of this podcast, download our free placement bid calculator: www.adbadger.com/placements

We’ll see you in the Badger Den.

Episode Highlights

  • 2:20 Intro
  • 4:30 Our new solution for placement bid settings
  • 6:43 Introduction to single keyword campaigns
  • 10:20 How to adjust bids by placement for SKCs
  • 14:40 When a single keyword campaign shouldn’t be used
  • 18:59 Placement settings when Rest of Search is performing poorly
  • 29:20 Placement settings when Product Pages is the worst performer
  • 39:45 How Ad Badger can help with placement bid settings

    • Links & Resources

    • A Round-Table on Adjusting Bids by Placement:
      • https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0
    • Ep 44: Listener Q&A: Optimizing Placement Settings
      • https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl
    • All our episodes and show notes are available at https://www.adbadger.com/podcast
    • Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

      • Podcast edited by James Ede: https://www.beheard.org.uk/

      If you hire James, let him know we sent you!

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