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There are six months left in 2024 which means it's time for a mid-year check in on your organizing business! Melissa is taking a July reset and she'll talk about what that means and how you can get some of that magic too.
Connect with Melissa at proorganizerstudio.com or [email protected]!
What lessons can Inside Out 2 teach us about entrepreneurship? Melissa is going to tell you!
In this episode, Melissa is discussing harnessing emotions for personal and entrepreneurial growth, inspired by her recent life-changing trip to Japan and insights gained from watching the movie 'Inside Out 2'.
Melissa shares her experiences with the KonMari organization, emphasizes the importance of enjoying what you love without guilt, and uses the movie's concept to provide valuable lessons on managing emotions within the entrepreneurial journey.
She encourages listeners to evaluate which emotions are controlling their 'control panel' and to use this awareness to drive positive changes in their lives and businesses.
00:00 Welcome Back! Melissa's Return and Life Updates 01:45 Embracing Your Guilty Pleasures 03:50 Inside Out 2: Lessons for Organizers 07:02 Managing Emotions in Entrepreneurship 09:40 The Impact of Organizing on Mental Health 12:20 Final Thoughts and Encouragement
Your online presence is your employee that works 24/7/365--and today I'm hosting Brie Morrissey of BK Branding Co to talk about 8 signs your business needs a REFRESH!
In this episode, Melissa Klug checks in from Kyoto, Japan, to discuss the crucial role of branding in the organizing industry with expert Brie Morrissey. Brie, a former Pro Organizer Studio employee, now specializes in helping professional organizers enhance their online presence to attract more clients.
They explore the significant impact of visual branding, effective website design, and proper use of fonts. Listeners will learn about the importance of maintaining up-to-date branding, aligning business models with current services, and making strategic brand refreshes.
Tune in to gain actionable insights on how to build a cohesive and attractive brand that will elevate your organizing business.
TIMESTAMPS:
00:00 Introduction from Japan
00:30 Meet Brie Morrissey: Expert in Online Presence
01:11 Brie's Journey and Expertise
02:23 The Importance of Branding and Websites
05:58 User Experience and Branding Strategies
11:26 Signs It's Time for a Rebrand
14:46 Practical Tips for Rebranding
23:55 Adapting to Business Changes
30:50 Staying Competitive in the Market
34:05 Expanding Your Business to a New Location
35:24 Rebranding After Acquiring a Business
37:36 Raising Prices and Enhancing Brand Perception
40:11 Attracting High-Quality Employees Through Rebranding
42:03 The Importance of Investing in Professional Branding
45:09 Efficient Design and Branding Processes
48:30 Affordable and Effective Branding Solutions
01:02:21 Conclusion and Final Thoughts
I am so thrilled to welcome Jenny Albertini, who is one of the very first professional organizers I ever met, and who was a great part of my organizing life, to the pod! She is the author of Decluttered: Mindful Organizing for Health, Home and Beyond--and it's a book that will help organizers with clients by connecting health (mental and physical) with the organizing process.
WIN A COPY OF JENNY'S BOOK!
www.proorganizerstudio.com/links
Two of my favorite people I've met in all my years of organizing are back with me here on the podcast! I am having a fun convo with Brandie and Ryan of Home+Sort in northern California, who are the founders of the How To: Summit. The summit for 2024 is moving to Austin, Texas in the end of September--and tickets are almost gone! We're chatting about everything that's in store this year for the 6th year of the summit.
REGISTER HERE: howtosummit.org
Connect with Melissa: [email protected]
One of the most popular topics with organizers is social media. A lot of people have a view of what social is for their business, but it doesn't always align with the reality. Today we are talking about the dos and don'ts of social and how to really show up in the right way--without stress.
LINKS FOR LISTENERS:
connect with Jen Mary: https://youreverydaystyle.com
Prior social media episodes referenced: 142 + 143
Bee Movie clip--"this time!": https://www.youtube.com/watch?v=D_AZgoP2Jig
Helping clients who need organizing while they're struggling with grief can be very challenging--and today we want to help you with some concrete ideas to help your clients. My guest is Missi McKown of Clear Spaces Organizing in Maple Grove, Minnesota, and she is graciously sharing some of her personal stories of loss to help organizers work with clients.
We are back with organizer Michelle Parravani of Designing With Less in Atlanta, and we are talking about some easy sustainability tips for organizers working with eco-conscious clients, and Michelle gives us a FABULOUS idea for a pricing differential that I had never thought of before!
You can find Michelle at designingwithless.com.
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