What lessons can Inside Out 2 teach us about entrepreneurship? Melissa is going to tell you!

In this episode, Melissa is discussing harnessing emotions for personal and entrepreneurial growth, inspired by her recent life-changing trip to Japan and insights gained from watching the movie 'Inside Out 2'.

Melissa shares her experiences with the KonMari organization, emphasizes the importance of enjoying what you love without guilt, and uses the movie's concept to provide valuable lessons on managing emotions within the entrepreneurial journey.

She encourages listeners to evaluate which emotions are controlling their 'control panel' and to use this awareness to drive positive changes in their lives and businesses.

00:00 Welcome Back! Melissa's Return and Life Updates 01:45 Embracing Your Guilty Pleasures 03:50 Inside Out 2: Lessons for Organizers 07:02 Managing Emotions in Entrepreneurship 09:40 The Impact of Organizing on Mental Health 12:20 Final Thoughts and Encouragement

Your online presence is your employee that works 24/7/365--and today I'm hosting Brie Morrissey of BK Branding Co to talk about 8 signs your business needs a REFRESH!

In this episode, Melissa Klug checks in from Kyoto, Japan, to discuss the crucial role of branding in the organizing industry with expert Brie Morrissey. Brie, a former Pro Organizer Studio employee, now specializes in helping professional organizers enhance their online presence to attract more clients.

They explore the significant impact of visual branding, effective website design, and proper use of fonts. Listeners will learn about the importance of maintaining up-to-date branding, aligning business models with current services, and making strategic brand refreshes.

Tune in to gain actionable insights on how to build a cohesive and attractive brand that will elevate your organizing business.

TIMESTAMPS:

00:00 Introduction from Japan

00:30 Meet Brie Morrissey: Expert in Online Presence

01:11 Brie's Journey and Expertise

02:23 The Importance of Branding and Websites

05:58 User Experience and Branding Strategies

11:26 Signs It's Time for a Rebrand

14:46 Practical Tips for Rebranding

23:55 Adapting to Business Changes

30:50 Staying Competitive in the Market

34:05 Expanding Your Business to a New Location

35:24 Rebranding After Acquiring a Business

37:36 Raising Prices and Enhancing Brand Perception

40:11 Attracting High-Quality Employees Through Rebranding

42:03 The Importance of Investing in Professional Branding

45:09 Efficient Design and Branding Processes

48:30 Affordable and Effective Branding Solutions

01:02:21 Conclusion and Final Thoughts

I am so thrilled to welcome Jenny Albertini, who is one of the very first professional organizers I ever met, and who was a great part of my organizing life, to the pod! She is the author of Decluttered: Mindful Organizing for Health, Home and Beyond--and it's a book that will help organizers with clients by connecting health (mental and physical) with the organizing process.

WIN A COPY OF JENNY'S BOOK!

www.proorganizerstudio.com/links

Two of my favorite people I've met in all my years of organizing are back with me here on the podcast! I am having a fun convo with Brandie and Ryan of Home+Sort in northern California, who are the founders of the How To: Summit. The summit for 2024 is moving to Austin, Texas in the end of September--and tickets are almost gone! We're chatting about everything that's in store this year for the 6th year of the summit.

REGISTER HERE: howtosummit.org

Connect with Melissa: [email protected]

One of the most popular topics with organizers is social media. A lot of people have a view of what social is for their business, but it doesn't always align with the reality. Today we are talking about the dos and don'ts of social and how to really show up in the right way--without stress.

LINKS FOR LISTENERS:

connect with Jen Mary: https://youreverydaystyle.com

Prior social media episodes referenced: 142 + 143

Bee Movie clip--"this time!": https://www.youtube.com/watch?v=D_AZgoP2Jig

Helping clients who need organizing while they're struggling with grief can be very challenging--and today we want to help you with some concrete ideas to help your clients. My guest is Missi McKown of Clear Spaces Organizing in Maple Grove, Minnesota, and she is graciously sharing some of her personal stories of loss to help organizers work with clients.

We are back with organizer Michelle Parravani of Designing With Less in Atlanta, and we are talking about some easy sustainability tips for organizers working with eco-conscious clients, and Michelle gives us a FABULOUS idea for a pricing differential that I had never thought of before!

You can find Michelle at designingwithless.com.

I am so happy to welcome my guest Michelle Parravani to the pod--she is talking about entrepreneurship as a single woman which is a super important subject, and I can't wait for you to meet her!

Adding photo organizing to your list of services is an awesome thing to do--I did and it's been a great revenue source for my business. My guest today occupies a special corner of the organizing world, where she does all of this for clients. We are talking about all things related to photo organizing today and I hope you get some ideas on how you can serve clients more!

LINKS FOR LISTENERS

Connet with Rachel at 2000 Paces: https://www.2000paces.com

Connect with Pro Organizer Studio: https://www.proorganizerstudio.com

We are continuing with our campaign to prove that being YOU in your business actually gets you clients--it doesn't scare them away (trust us!) Today's guest is Meg Mueller of The Lit Bulb--she is a writer for professional organizers. We are talking about how much your words and your branding (not just the color palette, either!) matters to your business. I'm excited for you to listen and hear all the topics we get to.