Do you really control your ads anymore or just think you do? The more Meta’s AI promises to optimize your performance, the more it quietly reshapes your creative and brand. Today, Lauren and I break down the hidden trade-offs behind Meta’s Advantage+ Creative Image Generator and why letting AI “help” your campaigns might not mean what you think. 

Lauren shares her recent webinar launch results using Meta’s new creative tools and what happened when AI started taking creative liberties with her brand visuals and placements. From off-brand images to format mismatches, we unpack how AI-driven automation can drive conversions while quietly eroding creative control. 

In this episode:

- Pros and cons of Advantage+ creative image generator

- The illusion of control in Meta AI’s performance

- Why future ad networks may remove control completely

- The $30 lead that actually converted better

-  Quality vs. quantity in lead generation

- How creative still drives targeting in Andromeda

Resources Mentioned In The Episode:

• Previous Episode on Advantage+ Creative Image Generator: https://www.youtube.com/watch?v=aXRkwLlTb0I 
• Tier 11 Data Suite – https://www.tiereleven.com/what-we-do/data-suite    
• Creative Diversification Playbook, Practitioners' Guide From Meta: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf  
• Apply to Work With Tier 11: https://www.tiereleven.com/apply-now 
• Watch the Episode on YouTube: perpetualtraffic.com/youtube 

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Subscribe and watch on YouTube:

perpetualtraffic.com/youtube 

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Connect with Ralph Burns: 

• LinkedIn - https://www.linkedin.com/in/ralphburns 
• Instagram - https://www.instagram.com/ralphhburns/ 
• Hire Tier11 - https://www.tiereleven.com/apply-now 

Connect with Lauren Petrullo:

• Instagram - https://www.instagram.com/laurenepetrullo/
• LinkedIn - https://www.linkedin.com/in/laurenpetrullo  
• Consult Mongoose Media - https://mongoosemedia.us/ 

Mentioned in this episode:

https://www.activecampaign.com/

www.AdRoll.com/PT

https://www.activecampaign.com/

https://discover.taboola.com/perpetual