Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful two-step strategy designed to outmaneuver Google’s algorithm, ensuring maximum efficiency and scalability in campaigns. They break down the critical roles of manual CPC and TROAS bidding strategies, showing how to use manual CPC to secure the first click and TROAS for precise retargeting. The discussion is rich with actionable advice, including the benefits of managing separate campaigns, the significance of click shares, and the strategic use of broad match versus exact match keywords. Ralph and John also tackle pressing audience questions, offering expert guidance on handling unstable e-commerce inventory, optimizing add-to-cart events, and effectively balancing P-Max with standard shopping campaigns. This episode is a must-listen for digital marketers looking to elevate their Google Ads game.

Chapters:

• 00:00:00 - Introduction to the Perpetual Traffic Podcast
• 00:00:13 - Why YouTube Lives are Essential for Staying Ahead in Google Ads
• 00:03:28 - Audience Engagement: Real-Time Insights and Interaction
• 00:04:39 - Company Updates: Legal Matters and Growth Strategies
• 00:07:47 - Unveiling the Two-Step Strategy to Outsmart Google’s Algorithm
• 00:09:45 - Using TROAS for Targeted Retargeting
• 00:12:15 - Broad Match vs. Exact Match Keywords
• 00:15:44 - Mastering Campaign Performance: Optimization Techniques Explained
• 00:17:02 - The Challenge of Scaling Without Losing Profitability 
• 00:21:15 - How Click Share Affects Ad Visibility and Spend
• 00:25:30 - Strategies for Scaling Campaigns Beyond Initial Success
• 00:29:05 - Addressing Google’s Price Fixing in Ad Auctions
• 00:31:05 - Decoding Google’s Bidding Strategies and Classifications
• 00:32:59 - Proven Tactics for Scaling Your Google Ads Campaigns
• 00:34:14 - How to Prioritize Campaigns for Maximum Impact
• 00:36:40 - Expert Q&A: Tackling Google Ads Challenges and Best Practices
• 00:38:15 - Dealing with E-commerce Sites and Unstable Inventory
• 00:41:00 - Managing the Balance Between P-Max and Standard Shopping Campaigns
• 00:43:20 - Best Practices for Scaling Google Ads Campaigns
• 00:46:10 - Excluding Existing Customers from Campaigns
• 00:47:25 - Running Standard Shopping Campaigns with P-Max
• 00:50:35 - Effectiveness of Micro Conversions in Google Ads
• 00:53:09 - Addressing Unstable Inventory in E-commerce Campaigns
• 00:57:12 - Rapid Fire Q&A: Quick Solutions to Common Google Ads Issues
• 00:59:13 - Wrapping Up: Key Takeaways and Next Steps

LINKS AND RESOURCES:

• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 on YouTube
• Remarketing Lists for Search Ads (RLSA): What You Need to Know
• About Target ROAS bidding
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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