To understand the psychology of the modern consumer and to grasp where
they might be heading next, you have to know how they got here.
How we all got here.
If you fell asleep in 1945 and woke up in 2020 you would not recognize the
world around you.

To understand the psychology of the modern consumer and to grasp where they might be heading next, you have to know how they got here. How we all got here. If you fell asleep in 1945 and woke up in 2020 you would not recognize the world around you.

A Brief History of Why The U.S. Consumer Thinks The Way They Do

Confessions
Sandy Gottesman, a billionaire investor who founded the consulting group
First Manhattan, is said to ask one question when interviewing candidates
for his investment team: “What do you own, and why?”
Not, “What stocks do you think are cheap?” or “What economy is about to
have a recession?”
Just show me what you do with your own money.

Confessions Sandy Gottesman, a billionaire investor who founded the consulting group First Manhattan, is said to ask one question when interviewing candidates for his investment team: “What do you own, and why?” Not, “What stocks do you think are cheap?” or “What economy is about to have a recession?” Just show me what you do with your own money.

Confessions

All Together Now
Congratulations, you’re still reading.
It’s time to tie together a few things we’ve learned.
This chapter is a bit of a summary; a few short and actionable lessons that
can help you make better financial decisions.
First, let me tell you a story about a dentist appointment gone horribly
awry.

All Together Now Congratulations, you’re still reading. It’s time to tie together a few things we’ve learned. This chapter is a bit of a summary; a few short and actionable lessons that can help you make better financial decisions. First, let me tell you a story about a dentist appointment gone horribly awry.

All Together Now

When you'll Believe Anything
Imagine an alien dispatched to Earth. His job is to keep tabs on our
economy.
He circles above New York City, trying to size up the economy and how it
changed between 2007 and 2009.

When you'll Believe Anything Imagine an alien dispatched to Earth. His job is to keep tabs on our economy. He circles above New York City, trying to size up the economy and how it changed between 2007 and 2009.

When you'll Believe Anything

Surprise !
Stanford professor Scott Sagan once said something everyone who follows
the economy or investment markets should hang on their wall: “Things
that
have never happened before happen all the time.”
History is mostly the study of surprising events. But it is often used by
investors and economists as an unassailable guide to the future.

Surprise ! Stanford professor Scott Sagan once said something everyone who follows the economy or investment markets should hang on their wall: “Things that have never happened before happen all the time.” History is mostly the study of surprising events. But it is often used by investors and economists as an unassailable guide to the future.

Surprise !

No one's crazy Let me tell you about a problem. It might make you feel better about what you do with your money, and less judgmental about what other people do with theirs.

No one's crazy Let me tell you about a problem. It might make you feel better about what you do with your money, and less judgmental about what other people do with theirs.

No one's crazy

Ispent my college years working as a valet at a nice hotel in Los Angeles.
One frequent guest was a technology executive. He was a genius, having
designed and patented a key component in Wi-Fi routers in his 20s. He had
started and sold several companies. He was wildly successful.

Ispent my college years working as a valet at a nice hotel in Los Angeles. One frequent guest was a technology executive. He was a genius, having designed and patented a key component in Wi-Fi routers in his 20s. He had started and sold several companies. He was wildly successful.

Introduction

For
My parents, who teach me.
Gretchen, who guides me.
Miles and Reese, who inspire me.

Arts

Books

For My parents, who teach me. Gretchen, who guides me. Miles and Reese, who inspire me.

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