Ever feel like you're struggling to connect with potential patients or get them to commit, especially in a cash practice? It's not always about what you say, but how you say it.

In this episode, I break down the absolute linchpin to successfully influencing people and growing your practice: Confidence and Conviction. It's about truly believing in your ability to get results and projecting that belief. Think of yourself as the essential guide helping someone climb a tough mountain, their pain, or limitation. When you operate with that level of certainty, people feel it, trust you, and are far more likely to choose you to help them get their life back. Stop underselling your value and start owning your expertise.

🔑 Key Takeaways:

• Confidence is Key: Your conviction in your ability to help patients is the most significant factor in getting them to commit to care.
• Be the Guide: Position yourself as the essential expert who can safely guide patients over their "mountain" of pain or physical limitation.
• Bet on Yourself: Approach conversations with the mindset: "Would I bet my paycheck on getting this person results?" That level of certainty is contagious.
• Own Your Authority: You are the subject matter expert. Communicate with the clarity and confidence that comes with that role.

🧠 Pro Tip:

Think about the real impact you have helping people live better, not just move better. Let that deeper purpose fuel your conviction when talking to potential patients.

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Just got back from hitting the slopes in Colorado and first time really learning to snowboard, and man, talk about a learning curve! Falling on my ass a lot got me thinking about how similar learning this crazy sport is to starting and growing your own practice.

In this episode, I break down five big lessons from my snowboarding adventure that directly apply to your business journey. From the importance of getting help (like a snowboard lesson!) to expecting bumps and bruises, realizing repetition is king, understanding it's mostly mental, and knowing you can always improve. Trust me, whether you're strapping into a board or building your clinic, these principles are universal.

🔑 Key Takeaways:

• Get a Lesson (Get Help): Don't try to figure it all out alone. Get coaching, mentorship, or guidance from those who've done it before. It shortens the learning curve and reduces the pain.
• Expect Bumps & Bruises: You're going to fall, make mistakes, and face setbacks in business, just like on the slopes. Learn from them, get back up, and don't let them stop you.
• Repetition is Key: Deliberate practice on your weaknesses, whether it's toe-edge turns or sales calls, is how you truly improve. Identify the bottleneck and drill it.
• It's 90% Mental: Confidence and mindset are huge. Cultivate belief in yourself and your ability to succeed, even when facing challenges.
• You Can Always Improve: Business, like snowboarding, offers endless opportunities for growth and mastery. Embrace being a lifelong learner.

🧠 Pro Tip:

Identify the single biggest component piece of your business that's holding you back right now (e.g., front-end sales, marketing consistency). Focus your energy on practicing and improving *that* specific skill through repetition.

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We're diving deep into diagnosing the health of your cash practice and figuring out exactly where things might be going wrong so you can fix the right problems.

Too often, we see PTs spinning their wheels, trying a million things without knowing if they're working or even addressing the real bottleneck. Is it getting enough leads? Converting those leads into evaluations? Selling packages effectively? We break down how to look at your key metrics (KPIs) to pinpoint the issue, whether you're just starting or trying to scale past that $8k-$10k/month mark. Stop guessing and start treating the actual "diagnosis" of your business!

🔑 Key Takeaways:

• Diagnose Before Treating: Just like with patients, you need to identify the specific problem in your business (lead gen, conversion, retention) before trying to fix it.
• Track Key Metrics (KPIs): Know your numbers! How many leads? What's your conversion rate from lead to eval? What percentage buy packages? How many stick around for continuity?
• It's Not Always More Leads: Sometimes the problem isn't getting enough calls, but converting the calls you do get. Fixing conversion can dramatically change your business without more marketing spend.
• Sales = Communication of Value: Improving your ability to communicate the value you provide and guide potential patients to a decision is a critical skill. Develop conviction and practice your communication.
• Frameworks & Repetition Work: Using a script or framework for calls and evaluations builds confidence and consistency. Practice these skills like any clinical technique.

🧠 Pro Tip:

Stop flying blind. Take 30 minutes this week to calculate your basic conversion rates: Leads to Evals, Evals to Packages/Plan of Care Commitment. Knowing these numbers is the first step to fixing the real problem.

🔥 Want to Grow Your SEO Without Burning Out?

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This week, I'm pulling back the curtain with my brother-in-law Brandon, the guy who makes our podcast sound so damn good. He's built a killer side hustle in podcast production, and we're talking about how he did it, the financial freedom it's bringing, and the power of just diving in to learn new skills. Plus, we get into why podcasting is a legit game-changer for building trust and how you can leverage your time by outsourcing. If you're thinking side hustle or podcast, don't miss this.

🔑 Key Takeaways:

• A side hustle, like Brandon's podcast production, can be a serious game changer for your finances and help you tackle debt.
• Don't let "not knowing how" stop you; willingness to learn and figure things out (YouTube university, anyone?) is a massive asset.
• Podcasting is a powerful tool for building trust and authority; consistency is key to seeing real ROI.

🧠 Pro Tip:

Focus on what only YOU can do in your business! Delegate the rest. That's how you leverage your time and truly scale.

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This episode, I'm diving into something I take dead serious: personal integrity. It's about doing what you say you're going to do, every single time, even when no one's looking. We'll cover why this is a non-negotiable for success in business and life, and how easy it is to lose trust if you drop the ball.

🔑 Key Takeaways:

• Personal integrity is absolutely foundational for success in business and in life; it's about doing the right thing, consistently.
• If you break your word, even on small things, it's incredibly tough to earn back that trust with clients, staff, or anyone.
• Ditch the excuses. If you say you're going to do something, you better do it. That commitment builds your reputation.

🧠 Pro Tip:

Make personal integrity your non-negotiable standard. It starts with the small things; if you say you'll do it, do it. That's how you build unshakeable trust and, ultimately, success.

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With the end of the year, I've been having some real talks about personal finance. So many of us stress about money, but getting clear on your financial picture is a game changer for stability and peace of mind. I'm laying out a framework, a checklist really, that we use to get a solid handle on our money and build a strong foundation. This stuff is crucial.

🔑 Key Takeaways:

• Your money mindset matters. Treat money as a tool, not a source of fear or obsession, to build the life you want.
• Invest in YOU first. Before stocks or anything else, putting money into your own skills and ability to earn more offers the highest returns.
• Tackle debt and build an emergency fund. Having a plan for debt and a cash safety net reduces massive stress and provides security.

🧠 Pro Tip:

Your greatest financial leverage comes from investing in your own skills and knowledge. That's the investment no one can take away and will pay you back tenfold over anything else.

🔥 Want to Grow Your SEO Without Burning Out?

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Just got back from a wild trip to Chuck E. Cheese for my son's birthday, and believe it or not, it sparked a big thought about business: gamification. We're diving into how tapping into that natural competitive streak we all have can seriously level up engagement and results, whether it's with your patients, clients, or even your own business goals. It's about making the tough stuff more fun and motivating.

🔑 Key Takeaways:

• Gamification leverages our natural desire to compete, making it a powerful tool to drive engagement and help people achieve their goals.
• Simple, visible markers of progress, like different colored name tags in our mastermind, can be incredibly motivating.
• You can apply gamification principles to almost anything, from patient exercise programs to business development, to encourage sustained effort.

🧠 Pro Tip:

Look for ways to introduce a game-like element or a sense of competition to the tasks your clients or team are working on. It doesn't have to be complicated; even small rewards or recognition can make a huge difference in keeping people motivated and on track.

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I'm getting a bit vulnerable and talking about a struggle we've faced with Athlete's Potential: losing our vision. As PTBiz grew, my focus shifted, and the clear direction for our local practice got hazy. It's a tough lesson, but a crucial one about how vital a strong, unwavering vision is for your team, your growth, and keeping that Azimuth pointed right. We're talking about getting back on track and why your conviction is everything.

🔑 Key Takeaways:

• Losing sight of your business vision can happen easily when your attention is divided, even by other successes.
• A clear, unwavering vision is the compass for your business; it motivates your team and guides every decision.
• Conviction is rare and incredibly powerful. When you truly believe in where you're going, others will follow.

🧠 Pro Tip:

Constantly revisit and communicate your vision. It's the lifeblood of your business. Make sure your team knows the "why" behind the "what" to keep them engaged and moving forward, especially when things get tough.

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"

Today, we're tackling personal development. Stop wishing problems were easier and start seeing those frustrations as your golden ticket to get better. I'm sharing how a tough spot with my son pushed me to grow as a parent, and guess what? It's making me a better business owner too. It's all about facing what you suck at and leveling up, because if things were easy, everyone would do it.

🔑 Key Takeaways:

• Challenges are growth fuel: See frustrations not as roadblocks, but as clear signals on where you can improve personally and professionally.
• Ditch the blame game: Instead of wishing things were easier or blaming others, own your shortcomings and make a plan to actively get better.
• Growth is holistic: Improving yourself in one area, like communication or patience through parenting, will spill over and boost your skills as a business owner and leader.

🧠 Pro Tip:

When you're frustrated or facing a challenge, don't just wish it away. Ask yourself, "What skill can I build here?" and then go build it. That's how you turn struggles into strengths and keep growing.

🔥 Want to Grow Your SEO Without Burning Out?

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Just got back from Disney, and man, it's fascinating how they operate. I soaked up a ton and wanted to share a couple of huge takeaways from their playbook that you can plug straight into your cash practice. We're talking about customer experience on a whole other level.

🔑 Key Takeaways:

• Disney's obsession with attention to detail is off the charts, right down to themed bathrooms. In your practice, this means sweating the small stuff: communication, environment, and every patient touchpoint.
• They masterfully turn "pits" (bad experiences) into "peaks" (memorable positive moments). Think about how you can transform a negative situation for a client into an opportunity to wow them and build loyalty.
• Creating a consistently amazing customer experience isn't just nice, it's how you build a bulletproof business that people rave about, just like Disney.

🧠 Pro Tip:

Focus on the micro-experiences within your practice. Like Disney, make every detail count and be ready to turn any negative into a surprising positive. That's how you create raving fans.

🔥 Want to Grow Your SEO Without Burning Out?

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