The Pubcast with Jon Loomer

The Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand.

Topics discussed:

• Taking the Pubcast for granted • The importance of trying new things • How velocity contributes to learning • Why you should create bad videos • The source of motivation • Making the cash register go ka-ching • The similarities between baseball and business • Swimming and learning to float

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Here's how to create a powerful video funnel with Facebook ads.

1. Publish videos regularly to Facebook and Instagram. I'm publishing one or two Reels per day.

2. Create an audience of anyone who watched 95% of any of your videos during the past 7 days. You'll need to update this audience every time you publish a new video.

3. Target this group with another video. I use an Awareness campaign with Reach optimization because this is a small group, but use what you're comfortable with.

4. Create a custom audience of those who watched 95% of THAT video during the past 21 days or so. These people watched at least one video to completion during the past 7 days AND this video. They are clearly engaged.

5. Target this group to promote your product. Once again, I use Reach, but use what you want.

Feel free to try it out!

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