The Pubcast with Jon Loomer

Jon is suddenly hyper-focused on creating TikTok ads-related content. Why is that? Is he abandoning Facebook? Let's get straight to the point...

The algorithm is powerful. It can do things quickly and automatically that is simply not possible to do manually. But there are times when this powerful algorithm can work against you.

Not every marketing effort needs to have the goal of making money. In fact, there are times when you should create content with the explicit purpose of providing value while expecting nothing in return. Here's why...

How do you establish your campaign budget? Don't guess. Here's a simple formula to get you thinking about the ideal amount to accomplish your goals.

If you're a slow-talker who fumbles your words and struggles to get to the point (not mentioning any names here), short-form video can seem especially intimidating. You can actually do it without changing yourself or adding pressure to keep a recording concise and clean. Here's how...

In this Pubcast Shot, Jon quickly explains the best possible setup when managing ads for clients. Stay within these guidelines. It may be more work up front, but you'll be happy you did it.

In this Pubcast Shot, Jon discusses his recent pivot towards short-form video, walking through what he did during the month of October.

In some huge news for advertisers, Meta is bringing back 28-day click attribution. This is huge for connecting conversions to our advertising efforts. Here's what you need to know.

Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon discusses what that means, when it happens, what you can do, and what you can't do.

Read the related blog post here:

https://jonloomer.com/facebook-ads-restrictions-for-politics-and-social-issues-in-the-us/

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Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes. Is this good? Should you use it? Well... It depends!

Read more here: https://www.jonloomer.com/facebook-advantage-custom-audiences/

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