The Pubcast with Jon Loomer

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after completing a lead form. What does it mean? Who will benefit most? Jon discusses in this episode of the Pubcast.

Read his tutorial here:

https://www.jonloomer.com/facebook-lead-ads-gated-content/

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Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics, you can combine multiple metrics into a formula to better summarize and express what you care about most. I walk through some specific examples of how I do that here.

You can also read a blog post I wrote on this:

https://www.jonloomer.com/custom-metrics-facebook-ads-manager/

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We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about:

• Facebook scams (why does this keep happening??) • Advertisers getting shut down • Does Facebook care about exploited weaknesses? • Why don't these options exist? • What's up with these weird ads coming from Facebook's Facebook page?

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If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a breakdown regarding what this means, the dates you need to be aware of, and what to do next.

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Meta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new businesses. Here's how it works.

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You've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This isn't scary. It's Advantage+ Creative, and here's how it works...

If you sell a product on Amazon or another third-party site, the struggle is real with advertising. You can't remarket to people who clicked on your ad. Your optimization options aren't ideal.

But, Meta has something they could do that, while it wouldn't solve every problem for this group, it would make things better. I explain on this episode.

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If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably are. And I will be that it's related to the Audience Network Rewarded Video placement.

Here, I walk through what ThruPlay is, how I spotted a problem with my campaign, and the weaknesses of this placement and Facebook ads optimization in general.

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This episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million and one things you're doing both in and outside of work. It's about the guilt and shame of not doing it all. And it's about forgiveness and being kind to yourself...

Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is plenty that we can talk about...