The Pubcast with Jon Loomer

This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted me personally and ultimately my business. We love celebrating the big accomplishments. But it's important to talk about the downturns, too. Hopefully this is something that others can relate to. You aren't alone.

In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audiences. I also give you a roadmap to deal with it to help maximize the advantages of optimization.

Read the related blog post here:

https://www.jonloomer.com/facebook-ads-optimization-problems/

As we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, particularly during the most recent five. There are unique challenges I was not prepared for, and many of the struggles I faced were self-inflicted if not partly by design. Pop a bottle...

During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speaking. This is that story...

To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respect. I wrote 277 blog posts this year, finding a niche in advanced Facebook marketing and advertising. I started interviewing industry experts, hosting a podcast, and launching products. It was a big, big year. Pop a bottle, and enjoy the story!

In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I published 134 posts during that stretch). While I had yet to create a product, I explore my early learnings from starting a podcast and initial methods of driving revenue.

This episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 years ago, following a layoff. In this episode, Jon talks about one of the most critical periods of time in his business. He made mistakes and learned from them. This is the story...

This is the second in a series where Jon reflects on building his business, 10 years later. In this episode, Jon goes through what he did during the first month after he was laid off. He started a website... And it didn't quite go the way you'd expect!

Jon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that day, he hasn't collected a paycheck from an employer since then. In this episode, he reflects on what was happening during that first 10 days: What he thought he wanted, what he was doing, and what he was feeling.

The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode.

Read my blog post on this here:

https://www.jonloomer.com/ios-14-changes-for-facebook-advertisers/

Here are some links to ways I can help:

1. iOS 14 Resources
2. iOS 14 FAQ
3. Join PHC - Elite
4. Schedule a One-on-One