The Pubcast with Jon Loomer

In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

Now that you understand the 20 factors and how they impact your advertising results, what can you do about them? How should you approach them?

To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.

There are some factors, like industry, that you have minimal control over as an advertiser, but make a major impact on results. It's important that you consider these things when measuring your performance.

To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.

Unlike Google advertising, Facebook provides few opportunities for targeting people with purchase intent. Your ads appear in their feed, in most cases, when they aren't thinking about buying. This can create a challenge.

To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.

Sample size matters when it comes to analyzing and acting on results.

To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.

If you have a strong email list, you have a built-in advantage for targeting Facebook ads. If you don't, it's a weakness -- and something you should correct.

To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.

Are people clicking on your ads but not doing anything once they get to your website? It could be due to poor website design or performance.

To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.

Having the Facebook pixel on your website isn't enough. You need to have the proper events as well. This is critical to tracking, optimization, and targeting.

To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.

The amount of traffic that goes to your website could make a major impact -- positive or negative -- on your advertising results.

To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.

The amount you spend will impact your results. But it's not just a matter of spending more to get more results. You can spend too much for the size of an audience. Or maybe you won't spend enough to properly optimize.

To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.