I started my short-form video journey on October 1, 2022. Prior to that point, I mostly used Instagram as an ad placement. From that point forward, I've published more than 250 videos to Instagram Reels. Here's what happened...

I've had a YouTube channel since 2012, but I've been very inconsistent with it. While I recently surpassed 15,00 subscribers, much of that came during the first few years. Very little happened on my channel up until November. And then I started publishing my short-form videos there, too.

For the longest time, I would have agreed that it's a bad idea to try to be everywhere, and that you should focus on one or two platforms. That feeling changed with short-form video. Here's why...

You're bound to find yourself in a situation where you want to increase your budget. Unfortunately, it's entirely unclear how much you can increase it without ruining your results -- and Facebook's guidance on this is awful. Here's how you can approach it...

You start testing at a low budget. You get great results. Then you want to increase your budget, but you're afraid to make any changes that would restart the learning phase and impact those results. Maybe we're looking at this backward...

A really interesting thing happened recently. Someone who had never heard of me before, typed in a prompt to get a recommendation from ChatGPT for courses and resources to learn more about Facebook ads. The result was that it referred business to me. This marks a shift in how marketers look at ChatGPT and other answer engines powered by AI.

Jon just hit 100 days in a row publishing a video to start 2023, and he can feel this in his bones. This is the best way to make progress -- even if it isn't blatantly obvious from day-to-day or week-to-week.

If you struggle to maintain a productive daily routine, this is for you. I've struggled with this myself, but I've found a solution: Streaks.

If you're having issues with Meta spending your ads budget, it's often due to a restriction of the algorithm related to one of four things.

It doesn't matter what type of content creator you are, this is the key to success.