91% of consumers today make buying decisions based on a brand’s purpose—not just its products. Yet most entrepreneurs are still stuck pitching features, funnels, and stats.

In today’s episode, I dive deep into the Purpose Story, the third foundational story from Stories That Stick by Kindra Hall. You’ll discover how your deeper mission—not your marketing tactics—is the real engine for sustainable growth, trust, and community.

If you want to build a brand that people believe in, not just buy from, this episode will show you how to craft a Purpose Story that rallies your audience, inspires loyalty, and helps you create a movement—not just a business.

What You’ll Learn in This Episode

• Why people crave meaning, not marketing—and how to give it to them
• How to craft a Purpose Story that builds community and loyalty
• The three-part story arc to make your mission stick (Normal → Explosion → New Normal)
• Prompts to help you find the moment your mission was born
• How to embed your Purpose Story across your business: hiring, marketing, sales, and leadership
• Real-world examples of micro and macro Purpose Stories in action

Key Takeaways
✔️People don’t follow products—they follow purpose.
✔️Movements are built by sharing stories, not selling offers.
✔️Your Purpose Story is the mirror where your audience sees their values reflected.
✔️Alignment isn’t a buzzword—it’s a business strategy.
✔️Purpose-driven brands create loyalty that transcends features, prices, or competitors.
✔️Your mission deserves to be shared—and to invite others to stand alongside it.
 

Timestamps
[00:00] – Why most brands are focusing on the wrong thing
[02:00] – Welcome to Part 4 of the Stories That Stick series
[05:00] – What is a Purpose Story, and why does it matter?
[07:00] – How Purpose Stories create emotional alignment
[10:00] – The three-part storytelling framework for your Purpose Story
[12:00] – Prompts to uncover your mission-defining moment
[14:00] – How to make your Purpose Story relatable and real
[18:00] – Tips to avoid “sanitizing” your story—keep it raw and resonant
[21:00] – Where to use your Purpose Story across your brand
[24:00] – Real-world example of crafting a Purpose Story
[27:00] – Final invitation: Write and share your Purpose Story this week

Choose Your Next Steps:

• Take 30 minutes and journal: What broke your heart? What woke you up?
• Craft a rough draft of your Purpose Story (normal → explosion → new normal)
• Share it somewhere—email, social media, a team meeting, or a video post.
• Tag me on Instagram @itsgeorgebryant so I can celebrate your movement with you!

This is the fourth episode in a special 5-part podcast series on mastering storytelling for entrepreneurs, based on Stories That Stick by Kindra Hall.

Download your free companion workbook to reflect, take action, and make the most out of this series.

Click here to access the workbook!

Make sure to listen to the other episodes in the series too (linked below) to complete your storytelling blueprint!

• Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to Tell
• Ep. 593 The Value Story – Sell the Transformation, Not the Thing
• Ep. 595 The Founder Story – Turn Your Why Into Connection

Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who lead with heart

Apply for 1:1 Coaching – Scale your business with simplicity, alignment, and purpose

Live Events – Get in the room where movements are born: mindofgeorge.com/event