In this episode of the STR Investing Podcast, co-host Mark Lumpkin sits down with Jack Roberts from STR Cribs to talk sales, design, and what it really takes to build high-performing short-term rentals today.

Jack breaks down why “being real” wins in sales, how to build trust fast, and why the best salespeople don’t hide behind scripts or corporate talk. From there, we get into STR design strategy, how guest expectations keep evolving, and why you can’t out-design a bad property.

We cover:

• Why Jack says “I am the sales pitch”
• How to break down walls and get clients to open up
• The difference between designing for homeowners vs. designing for guests
• What refreshes actually move revenue (and what’s just wasted spend)
• Why STRs can pivot faster than hotels
• Jack’s favorite travel inspiration spots, plus rapid-fire favorites

Connect with Jack:

• Linkedin: @jackroberts00
• Book a call: STRCribs.com

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Episode Sponsored By:
STR Search

STR Search is the industry leading property finder service. They've helped investors acquire over 215 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com