This podcast episode serves as a reflective commemoration of my ten-year journey with the Real Estate Sessions, emphasizing the importance of authentic storytelling in the real estate industry. I share insights garnered from over 400 episodes, highlighting how the narratives of individuals, rather than mere industry jargon, have enriched our discussions. This episode also revisits poignant moments from my personal life, particularly the influence of my dear friend John Bjorlie, who has faced terminal illness with extraordinary grace and resilience. His experiences have imparted invaluable lessons about empathy, connection, and the significance of savoring life's moments. As I transition into the next phase of this podcast, I express my intention to slow the pace of episodes while I embark on writing a memoir that captures the essence of friendship and the profound impact of shared experiences.

In a poignant reflection on the past decade, Bill Risser, the host of the Real Estate Sessions podcast, shares his insights on the transformative power of storytelling within the real estate sector. With nearly 25 years of industry experience, Risser has dedicated the last ten years to uncovering the narratives that shape the lives of real estate professionals, emphasizing the importance of human connection over transactional dialogue. His journey began in 2015 with the aim of understanding podcasting, yet it evolved into a platform that celebrates the intricate tapestry of personal stories, highlighting the resilience and creativity that define the industry. Risser's commitment to authenticity is evident as he recounts how he has avoided superficial marketing tactics, instead opting for deep, meaningful questions that elicit the true essence of his guests’ experiences.

Throughout the episode, Risser revisits significant moments from the podcast's history, including memorable interviews that have left a lasting impact on both him and his audience. He reflects on the lessons learned from guests such as Joe Rand and Sean Carpenter, who have shared insights that extend beyond real estate, touching on themes of relationships and personal growth. Risser's emphasis on the human element serves as a reminder that the stories of triumphs, setbacks, and reinventions are what resonate most with listeners, offering them valuable lessons in empathy and connection that transcend the confines of the real estate industry.

As the podcast enters its next phase, Risser announces a new direction that prioritizes depth over frequency, signaling a commitment to crafting a memoir that delves into his personal experiences with his friend John Bjorlie. This narrative will explore the profound lessons of joy, resilience, and the human spirit in the face of adversity, reinforcing the idea that the bonds we forge and the stories we share are what truly matter. Risser's reflections on his decade-long journey with the podcast underscore the significance of consistency, integrity, and the power of listening, reminding us all of the importance of walking alongside each other through life's challenges.

Takeaways:

• The podcast celebrates ten years of storytelling in the real estate industry and beyond.
• Bill Risser emphasizes the importance of genuine narratives over industry jargon in his interviews.
• Listeners appreciate the podcast for its depth, connection, and emotional resonance rather than mere tactics.
• The 'Die Happy Tour' serves as a significant reflection on living fully and finding joy amid adversity.
• In transitioning to season 11, the podcast will shift to a slower pace to allow for deeper storytelling.
• Consistency, integrity, and the power of questions have emerged as vital lessons from a decade of podcasting.

The central theme of this discourse is the imperative nature of inquiry over assumption in our professional interactions. I emphasize the significance of asking questions, rather than presuming to know the thoughts and feelings of clients, colleagues, or escrow officers. Such assumptions often lead us astray, as they are mere constructs of our imagination, devoid of the reality we seek to comprehend. By fostering a culture of curiosity, we cultivate understanding and trust, thereby strengthening our relationships within the real estate domain. I implore you to embrace this practice, for it is through inquiry that we build connections, and through assumptions that we erect barriers.

Engaging in a reflective discourse on the imperative of questioning rather than assuming, Bill Risser provides a thought-provoking examination of communication dynamics in the real estate industry. The episode illustrates how assumptions can lead to significant miscommunications, as we often craft narratives in our minds that do not align with reality. Risser posits that the courage to ask questions is fundamental not only to professional success but also to personal relationships. By invoking the wisdom of notable figures such as Don Miguel Ruiz and Stephen Covey, he reinforces the notion that understanding precedes being understood, a principle that is critical in navigating complex interactions within the real estate sector.

The host adeptly weaves in cultural references, notably drawing parallels between his insights and the popular television series 'Ted Lasso.' By highlighting Ted's mantra of curiosity over judgment, Risser articulates a broader message about the necessity of empathy and inquiry in fostering trust. This thematic exploration culminates in a compelling argument for the transformative potential of questioning—both in terms of enhancing professional relationships and enriching personal interactions. Risser concludes with a clarion call for listeners to adopt this mindset, emphasizing that the simple act of asking questions can significantly alter the landscape of communication, ultimately leading to stronger connections and more fruitful outcomes in their professional endeavors.

Takeaways:

• In the realm of real estate and interpersonal interactions, the imperative to ask questions supersedes the tendency to make assumptions, fostering clearer communication.
• Assumptions often lead to misunderstandings and misinterpretations, which can adversely affect relationships in both personal and professional spheres.
• The act of asking questions is a demonstration of humility and courage, acknowledging that one does not possess all the answers.
• Curiosity, as opposed to judgment, is a fundamental trait that enhances connections and builds trust among individuals.
• Engaging in dialogue with clients or colleagues about their true concerns is crucial for effective collaboration and relationship-building.
• The assertion that assumptions are the termites of relationships highlights the destructive nature of unverified beliefs in personal and professional interactions.

Local Loyalty: How Lolo Transforms Agent-Client Relationships

Matthew Simpson, co-founder of Lolo, shares the pivotal role of maintaining connections within the real estate industry through thoughtful engagement strategies. He articulates how Lolo provides real estate agents with a sophisticated tool designed to facilitate ongoing communication with their sphere of influence by sending curated local gifts on a monthly basis. This initiative not only fosters loyalty among clients but also champions local businesses, thereby enriching community ties. Throughout our discussion, we delve into the evolution of Lolo and the significance of leveraging technology to enhance personal relationships in a competitive market. Additionally, Matthew shares invaluable insights on the importance of building a robust network and the lessons learned from navigating the complexities of entrepreneurship within the real estate sector.



The dialogue between Bill Risser and Matthew Simpson unfolds a narrative rich in insights about the evolution of Lolo, a platform designed to maintain connections between real estate professionals and their clientele. Matthew, drawing from his extensive experience in the real estate sector, elucidates how Lolo curates local gifts, thereby fostering a sense of community and enhancing client relationships. The discussion delves into the challenges faced by local businesses amid the dominance of larger corporations, and how Lolo aims to provide these businesses with a competitive edge through innovative marketing strategies. Matthew articulates the importance of sustaining local culture and economy, illustrating how Lolo not only benefits agents in their outreach efforts but also supports small enterprises in becoming visible and engaging within their communities. This episode captures the essence of modern entrepreneurship in real estate, emphasizing relationship-building as a pivotal approach in an increasingly digital world.

Takeaways:

• Matthew Simpson discusses the inception of Lolo, a platform designed to enhance connections between real estate agents and their local communities.
• The Lolo service curates monthly gifts from local businesses, enabling agents to maintain engagement with their sphere of influence effectively.
• Simpson emphasizes the importance of relationships in real estate, advocating for agents to focus on networking from the outset of their careers.
• The podcast highlights the evolution of Lolo from a technology initiative to a business centered on curating meaningful local experiences for clients.
• Simpson shares insights on overcoming fears of rejection in sales, urging new agents to embrace failures as opportunities for growth and learning.
• The conversation reveals Lolo's commitment to supporting local businesses and fostering sustainable community engagement through thoughtful gifting.

A Journey Through Episodes: Revisiting Memorable Conversations

I dive into a reflective examination of past episodes, wherein I comment upon twenty distinguished guests who have graced the show. With an emphasis on the significant contributions these individuals have made to the real estate industry, I present my subjective insights pulled from their respective interviews. This retrospective endeavor not only serves to highlight the diverse perspectives and expertise of each guest but also aims to provide listeners with concise yet profound takeaways from their collective wisdom. Noteworthy figures such as Sean Carpenter and Paula Monthofer emerge prominently, exemplifying the rich tapestry of conversations that have characterized the podcast's journey. As I navigate through seasons of insightful dialogues, I invite you to engage with these reflections and consider revisiting select episodes that resonate with your professional interests.

A theme emerges throughout this episode, encapsulating the notion that the real estate industry thrives on connections and the exchange of knowledge. I emphasize the enduring relationships forged through the podcasting medium, highlighting how these interactions have not only enriched my understanding but have also fostered a sense of camaraderie among industry professionals. The episode culminates in an invitation for the audience to engage with the stories shared, encouraging them to explore the show notes for links to the featured episodes. This call to action reinforces the idea that the wealth of knowledge contained within these discussions is but a click away, empowering listeners to further their own professional development.

In my conclusion to this reflective episode, I introduce a segment dedicated to a cherished friend, John Bjorlie, who is currently confronting terminal cancer. I share not only the profound lessons gleaned from our long-standing friendship but also the inspiration derived from John's resilience and determination to live life fully despite the challenges he faces. This segment transcends the typical boundaries of a real estate podcast, as it explores themes of mortality, friendship, and the human experience. Listeners are thus reminded of the importance of genuine connections in both personal and professional spheres, as well as the indelible impact that one individual can have on another's life. The episode serves as a testament to the power of storytelling, as I weave together threads of humor, depth, and sincerity, culminating in a rich tapestry of insight that resonates well beyond the confines of real estate.

Takeaways:

• The podcast episode features a retrospective discussion about notable guests from previous seasons.
• I have selected specific guests based on their impactful contributions and memorable episodes.
• Each guest's unique insights and experiences have significantly enriched the podcast's content and audience understanding.
• Listeners are encouraged to explore the show notes for links to the highlighted episodes and further details.

SEASON 1

Episode 5 – Sean Carpenter

https://www.therealestatesessions.com/episode-5-sean-carpenter-director-of-agent-development-ohio-nrt-companies-coldwell-banker/

Episode 16 – Paula Monthofer

https://www.therealestatesessions.com/episode-16-paula-monthofer-high-peaks-real-estate/

SEASON 2

Episode 93 – Heather Elias

https://www.therealestatesessions.com/episode-93-heather-elias-vp-marketing-century-21-redwood/

Episode 58 – Phil Sexton

https://www.therealestatesessions.com/episode-58-phil-sexton-the-sibbach-team/

SEASON 3

Episode 118 – Matthew Ferrara

https://www.therealestatesessions.com/episode-118-matthew-ferrara-speaker-author/

Episode 141 – Lauren Walker

https://www.therealestatesessions.com/episode-141-lauren-walker-senior-director-of-account-strategy-inman-group/

SEASON 4

Episode 153 – Tiffany McQuaid

https://www.therealestatesessions.com/episode-153-tiffany-mcquaid-president-mcquaid-co/

Episode 152 – Glenn Sanford https://www.therealestatesessions.com/episode-152-glenn-sanford-ceo-exp-world-holdings-inc/

SEASON 5

Episode 250 – Stefan Swanepoel

https://www.therealestatesessions.com/episode-250-stefan-swanepoel-ceo-t3-sixty/

Episode 219 – Marc Davison

https://www.therealestatesessions.com/episode-219-marc-davison-chief-creative-officer-1000watt/

Episode 244 – Jessica Swesey

https://www.therealestatesessions.com/episode-244-jessica-swesey-partner-and-chief-copywriter-1000watt/

SEASON 6

Episode 301 – Shelley Zavitz

https://www.therealestatesessions.com/episode-301-shelley-zavitz-realtor-and-author-of-marketing-that-moves-people/

Episode 282 – Ines Hegedus-Garcia

https://www.therealestatesessions.com/episode-153-tiffany-mcquaid-president-mcquaid-co/

SEASON 7

Episode 323 – Sarita Dua

https://www.therealestatesessions.com/episode-323-sarita-dua-principal-broker-at-keller-williams-realty-professionals/

Episode 184 – Joe Rand

https://www.therealestatesessions.com/ep184-joe-rand-managing-partner-better-homes-and-garden-rand-realty/

SEASON 8

Episode 329 – Katie Kossev

https://www.therealestatesessions.com/episode-329-katie-kossev-ownerceo-the-kossev-group/

Episode 352 Veronica Figueroa

https://www.therealestatesessions.com/episode-352-veronica-figueroa-exp-realty/

Season 9

Episode 370 – Sharran Srivatsaa

https://www.therealestatesessions.com/episode-370-sharran-srivatsaa-president-real-brokerage-llc/

Episode 363 – Dani Vanderboegh

https://www.therealestatesessions.com/episode-363-dani-vanderboegh-senior-editor-inman-news/

Season 10

Episode 400 – John Bjorlie

https://www.therealestatesessions.com/episode-400-the-john-bjorlie-die-happy-tour-2024/

Episode 421 – Brian Boero

https://www.therealestatesessions.com/episode-421-brian-boero-co-founder-1000watt/

Brian Boero articulates a pivotal truth within the realm of real estate marketing, emphasizing the lack of creative storytelling and brand development that has historically characterized the industry. He explains how this unclaimed territory has been staked by his firm, 1000watt, as they ventured to redefine conventional approaches to marketing in real estate. Over the years, the company has grown, increasingly recognized for its innovative strategies and compelling narratives. In our dialogue, we delve into the evolution of marketing practices, the challenges agents face in a hyper-competitive landscape, and the necessity for professionals to cultivate bravery in their branding efforts. Ultimately, we underscore the importance of establishing a distinct and authentic identity in a field where differentiation remains critically scarce.

Brian's narrative is punctuated by the challenges he faced while transitioning from political campaigns to real estate. Disillusioned with the political landscape and the individuals within it, he found solace and purpose in the realm of real estate marketing. His partnership with Mark Davison, another luminary in the industry, further propelled 1000watt's success. The duo's dedication to exploring uncharted territories of creativity and branding has led to a distinctive methodology that not only focuses on visual design but also emphasizes the importance of messaging and strategic positioning. This holistic approach ensures that clients are not merely following trends but are instead cultivating a unique brand identity that reflects their values and aspirations, setting them apart in a crowded market.

Takeaways:

• The real estate industry, particularly in the past, lacked innovation in storytelling and brand building, which presented an unclaimed territory ripe for exploration.
• In establishing 1000watt, we recognized the absence of creativity in real estate marketing, allowing us to define a unique space for our services.
• The evolution of our firm was marked by a gradual expansion of projects and clients, leading to our recognition for innovative branding solutions.
• Clients often require encouragement to embrace creative risks, and our established reputation facilitates their willingness to venture beyond conventional marketing.
• Understanding the distinct characteristics of a client’s brand requires an in-depth discovery process, which serves to differentiate them in a crowded marketplace.
• The misconception that immediate engagement in marketing equates to effective brand building overlooks the necessity for a thoughtful and strategic approach.

Brad Filliponi, co-founder of BoxBrownie.com, joins us to discuss the transformative impact of technology on real estate photography and marketing. Emphasizing the importance of accessibility, Filliponi advocates for the utilization of smartphones, asserting that the most effective camera is the one readily available. He shares insights into the evolution of BoxBrownie, a platform designed to alleviate the burdens of editing for real estate professionals, thereby streamlining their workflow and enhancing property presentation. Throughout our dialogue, we explore the competitive landscape of the real estate market and the necessity for agents to adapt through innovation and effective marketing strategies. Filliponi's passion for service and commitment to providing affordable solutions for agents exemplifies a dedication to improving the industry as a whole.

Takeaways:

• The best camera for capturing real estate images is often the one readily available, typically a smartphone.
• Real estate photography has evolved significantly, transitioning from film to digital techniques over the years.
• BoxBrownie.com was created to streamline the photo editing process, making it easier for real estate agents to enhance their listings.
• Brad Filipponi emphasizes the importance of education and innovation in the rapidly changing real estate industry.
• The Snap Snap Snap app allows agents to take high-quality photos effortlessly, utilizing advanced camera technology.
• Virtual staging is now more affordable, allowing agents to present properties in their best light without breaking the bank.

In this episode, we delve into the compelling journey of Lauren Toppins, the founder and broker of Cherrywood Real Estate, who transitioned from a career as an attorney to a prominent figure in the real estate industry. Our discussion encompasses her formative years in Oklahoma and her profound appreciation for the state’s vibrant culture, particularly as it relates to community and family. We explore the significance of fostering a supportive environment within her brokerage, emphasizing training and personal development for agents as a cornerstone of her operational philosophy. Furthermore, Lauren articulates her vision for the future of Cherrywood Real Estate, aspiring to replicate its nurturing culture across multiple locations while maintaining a steadfast commitment to professionalism and ethics. Through her multifaceted experiences, Lauren exemplifies the importance of advocacy and empowerment in achieving success within the competitive landscape of real estate.

The Journey from Attorney to Real Estate Broker: Lauren Toppins' Inspiring Story

Takeaways:

• The journey of Lauren Toppins from attorney to real estate broker demonstrates the importance of adaptability in career paths.
• Cherrywood Real Estate emphasizes a family-friendly culture, fostering a supportive environment for both agents and their families.
• Lauren's background in law enhances her capabilities as a broker, providing valuable legal insights to her agents.
• Education and training are paramount at Cherrywood, ensuring agents are equipped with knowledge to thrive in a competitive market.
• The podcast highlights the significance of community relationships and collaboration among real estate professionals in Oklahoma City.
• Advocacy for oneself and continuous improvement are essential themes for success in the real estate industry, as emphasized by Lauren.

Michelle Berman-Mikel shares the autonomy inherent in the worlds of real estate and mortgage professions, emphasizing that aspiring solopreneurs must take the initiative to cultivate their own business and revenue streams. The conversation, hosted by Bill Risser, delves into Michelle's extensive background, including her transition from competitive swimming and her journey into entrepreneurship. She articulates the importance of personal branding and storytelling in social media, asserting that agents must engage authentically to foster genuine connections rather than merely chasing trends. Furthermore, Michelle discusses her forthcoming book, "The Black Line," which intertwines her personal adversities with professional insights, offering a roadmap for others navigating similar challenges. This episode serves not only as an exploration of Michelle’s career but also as a motivational call to action for individuals in the real estate industry to embrace their unique narratives.

In dialogue with Bill Risser, Michelle Berman-Mikel shares her unique insights on the evolution of social media within the real estate sector and how agents can leverage these platforms effectively. She delineates the distinction between social media coaching and social media prospecting, asserting that the latter focuses on converting social interactions into tangible business opportunities. Michelle draws upon her extensive experience in the industry to articulate the significance of authenticity and personal branding in social media. She challenges conventional approaches that prioritize flashy content over genuine engagement, advocating for a strategy rooted in relationship-building and community connection. This episode not only provides listeners with actionable advice but also encourages a paradigm shift in how real estate professionals perceive and utilize social media as a tool for success.

Takeaways:

• The journey of a real estate agent or mortgage professional requires one to embody the spirit of a solopreneur, taking initiative to cultivate their own business and revenue streams, as no one will do it for them.
• Michelle Berman-Mikel's narrative illustrates the importance of personal resilience and adaptability, especially in the face of life's adversities, which ultimately shapes one's professional identity.
• The concept of the 'black line' serves as a metaphor for focus and direction in both personal and professional pursuits, emphasizing the need for individuals to identify their guiding principles amidst distractions.
• Successful social media engagement in real estate is fundamentally about building relationships and connections, rather than merely following trends or algorithms, a principle Michelle passionately advocates throughout her career.
• Michelle's experiences highlight the necessity for real estate professionals to leverage their unique personal stories and backgrounds as a means of differentiating themselves in a competitive market.
• The podcast serves as a platform for meaningful conversations that not only foster personal connections but also provide invaluable insights into the intricacies of the real estate industry and the human experience.

John Bjorlie, a stage four prostate cancer patient, epitomizes the notion of living life fully, even in the face of terminal illness. In this episode, we explore his remarkable initiative, the "John Bjorlie Die Happy Tour 2024," which serves as a celebration of life and an opportunity to reconnect with friends and loved ones across the country. John shares his profound insights about the importance of relationships, the liberating nature of letting go of material concerns, and the joy he finds in giving back to others during this pivotal time. His journey is not just a reflection on mortality but an inspiring narrative that encourages us to cherish our connections and experiences. Join us as we delve into John’s unique perspective on life, friendship, and the legacy he wishes to leave behind.

Takeaways:

• John Bjorlie shares his poignant realization that life should be celebrated while still alive, inspiring others to appreciate their connections with friends and family.
• Through social media, John reconnected with old friends, leading him to host a preemptive celebration of life in his hometown of Rome, New York.
• Despite facing terminal cancer, John emphasizes the importance of living fully, prioritizing relationships over material possessions as he embarks on his 'Die Happy Tour'.
• John reflects on the liberating feeling of relinquishing concerns about future plans, focusing instead on enjoying the present moment and fostering meaningful connections.
• His journey illustrates that even during challenging times, one can find joy and purpose in relationships and acts of kindness, such as generous tipping to service workers.
• The conversation underscores a profound shift in perspective; what was once deemed important has transformed into valuing experiences and the happiness of others.

The episode presents a deeply reflective examination of John Bjorlie’s 'Die Happy Tour', an initiative born from his desire to embrace life and connect with loved ones during his terminal illness. Bill Risser eloquently narrates John's journey, capturing both the joy and sorrow woven into his experiences as he travels to see family and friends, culminating in the poignant moment of attending his own wake. As John's health has notably declined, the podcast transitions to a discussion on the gravity of hospice care, which emphasizes comfort over curative treatment, highlighting the sensitive nature of this phase in John's life. Risser’s portrayal of John’s situation strikes a balance between the somber realities of illness and the uplifting moments shared among friends, illustrating the duality of life’s experiences.

The dialogue centers around the profound impact of John's oncologist's declaration of 'firing' himself from treatment, a moment that encapsulates the transition from aggressive medical intervention to a focus on palliative care. This shift reflects not only John's medical reality but also the emotional landscape he navigates. Risser shares candid conversations with John about the symptoms he faces—fatigue, appetite loss, and pain—yet he emphasizes John's remarkable resilience and his determination to maintain a sense of normalcy, including enjoying meals and engaging in social activities. The narrative underscores the importance of personal agency in the face of illness, showcasing how John continues to assert his will to live fully, even as he confronts the inevitability of his condition.

A significant highlight of the episode is the 'golf portion' of the Die Happy Tour, where Bill, Paul, and Vernon join John on the golf course, a longstanding venue of friendship and joy. Risser articulates the promise he made to John to ensure they would always share these moments together, regardless of the circumstances. The recounting of their golfing outings not only illustrates the therapeutic benefits of friendship but also serves as a reminder of the importance of shared experiences in fostering joy during challenging times. Through laughter and camaraderie on the course, Risser captures the essence of life’s fleeting moments, making this episode a heartfelt tribute to friendship, resilience, and the enduring human spirit amidst the shadows of terminal illness.

Takeaways:

• In this poignant episode, we discuss John Bjorlie's transition to hospice care as he embarks on the next phase of his Die Happy Tour.
• The episode highlights the profound impact of friendship, as we continue to engage John in meaningful activities despite his declining health.
• We reflect on John's remarkable resilience, as he maintained his passion for life and golf throughout his journey with cancer.
• The conversation underscores the importance of support systems, as friends rally around John to ensure his comfort and happiness during this challenging time.
• We explore the significance of creating lasting memories, as John enjoys golfing and sharing meals with friends during his final days.
• This episode serves as a testament to the enduring spirit of camaraderie, even in the face of life's most difficult challenges.