Most loan officers are solving the wrong problem.

They think next-gen buyers need lower rates. Or bigger down payment assistance programs. Or easier qualifying standards.

The data disagrees.

Kristin Messerli, Co-Founder of First Home IQ, has spent six years surveying 9,000-plus respondents to study exactly what is holding millennials and Gen Z back from buying their first home. And what she found is that the biggest barriers have nothing to do with money.

They have everything to do with trust, overwhelm, and misinformation.

In this episode of Mortgage Marketing Radio, guest host Katie Shive and Kristin break down the 2026 NextGen Homebuyer Report -- what the data reveals, what it means for your business, and what you can do about it right now.

Links and Resources:

• NextGen Homebuyer Report 2026: https://nextgenhomebuyer.com/reports/2026

• First Home IQ: https://firsthomeiq.com/

• First Home IQ Monday Workshop (Free): https://firsthomeiq.com/workshop/

• Geoff Zimpfer Lunch and Learn Resources: https://join.goagentrx.com/webinar

• Connect With Katie Shive: https://katieshive.com/