When real estate agents struggle, the first thing they do is blame the market: the interest rates, the inventory, the leads. But the truth is, that’s not why agents are failing.

The truth is simpler and more uncomfortable. Most agents fail because they overcomplicate what actually works. They treat real estate like a hobby, showing up when they feel like it and wondering why their results are unpredictable. They think they are following up and nurturing leads, when all they are doing is notifying people. 

What does it take to win in a slow market? How do you align your habits with the success you want? 

In this episode, we break down the hard truths about why agents fail, and what separates those who last from those who leave. 

Things You’ll Learn In This Episode 

Overcomplication kills performance

Treat it like a business, not a hobby

Structure beats hustle

Conversations = closings

About Your Hosts

Greg Harrelson is a real estate agent, coach, trainer, and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has received professional training from coaches such as Mike, Matthew, Tom Ferry, Chet Holmes, and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years, and they have recently added a new office in Charleston, SC.

Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.

Check out this episode on Apple Podcasts or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!