Reminiscing about that moment when I had an epiphany about being in the field made me recollect how I went through the trouble of providing crappy customer service to clients I once had a good relationship with. It seemed vague back then. Even though I was doing my best, my performance kept falling short at levels I wasn't expecting.

 

Eventually, I realized what was wrong. It was because my pricing was too low!

 

It might feel wrong to raise your price now, even though you deserve a life of fulfillment and bliss, but that will pass. This episode is all about why it isn’t a bad idea to raise your price for the service you provide.

 

“If you are a good person and you’re providing a crap service, that’s really going to mess with your mind and your emotions because that’s not who you are. You are a person who has integrity. You’re a person who’s on time. You’re a person who does great work and provides service. If you can’t provide that because you can’t afford to, you can literally go nuts.”

 

– Keith Kalfas 

 

 

Why do you have to listen to today’s episode?

 02:40 – Remembering an epiphany I had several years ago, I began offering mediocre customer service because of my low price.

 

 03:14 – Working alone because you can’t afford another person to help you can lead you to provide poor customer service to customers who don’t care that much except for wanting their stuff done right.

 

 05:07 – It can be very frustrating to provide poor customer service. It can even make your mind muddled to think about charging low prices or high prices. But, the bottom line is that you will still lose some.

 

 06:53 – The trouble of being a poor service provider usually results in a breakdown, causing one to neglect the duties of taking care of oneself and everyone else. That's when you increase your prices.

 

 07:35 – You may want to try this reverse engineering experiment if you're having a hard time thinking about how to charge your clients.

Key Takeaways

 

“If you can’t afford to have a secretary on the phones or to have people helping you get the work done in a timely manner, trying to do everything yourself, you will start providing lower-quality service and lower quality communication, because you’re only one person.”

 

“The customers don’t care if your price is the highest or the lowest. They don’t care if you’re not making any money or you’re living in a cardboard box. It’s not much of their concern. They want their stuff done. They want it done right. They want it done beautifully. They want it done in a timely manner. They expect great communication. They’ll be upset and complain about you if you don’t do all these things right.”

 

“When you have a breakdown, who do you not take care of? You’re not taking care of you, you don’t take care of your clients, and you don’t take care of your family. Now, everybody hates you, including you.”

 

 

Connect with Keith 

 

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Resources/People Mentioned:

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