Most studios are stuck on the membership hamster wheel - constantly chasing new clients while their back door swings wide open. But the smartest studio owners know the real money isn’t in the front end… it’s in retention.

In this episode, we’re joined by JP, CEO of Xoda, to unpack what separates the top 1% of studios from everyone else - and how to finally build a business that members never want to leave.

Here’s what we’re covering:

-Why retention - not sales - is your studio’s most powerful growth lever

-The “member-to-member” connection that doubles loyalty (and why most studios ignore it)

-How to build a retention budget that actually moves the needle

-The 3 metrics every high-performing team tracks weekly

-The difference between a product and an experience (and how to design one that sells itself)

-What the world’s top studio owners are doing right now to boost loyalty and profits

-How to lead and grow a team without burning out or micromanaging

… and a whole lot more

Chapters:

⏳ [00:00] Why Most Studios Don’t Have a Real Business Model

⏳ [03:30] The Membership Hamster Wheel: Churn vs Retention

⏳ [07:40] Retention as a Strategy - Not an Afterthought

⏳ [10:30] Why Your Studio Should Be the Most Important Business in Your Community

⏳ [15:00] The Retention Budget: Investing in Product and People

⏳ [20:00] The Data Behind the Top 1% of Studios

⏳ [25:00] Gamifying Attendance and Member Habits

⏳ [32:00] The Power of Member-to-Member Interaction

⏳ [40:00] Designing Experiences That Keep People for Life

⏳ [48:00] Leadership Lessons: Letting Go of Perfectionism

⏳ [55:00] Building People Who Build the Business

⏳ [58:00] JP’s Biggest Lesson: Learning to Be Present

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

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