The Last Archive

The Returns: Project X

02.15.2024 - By Pushkin IndustriesPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Each week on ‘The Returns,’ we pull a different episode from our archive to put our present politics into historical context.

The election of 1952 brought all kinds of new technology into the political sphere. The Eisenhower campaign experimented with the first television ads to feature an American presidential candidate. And on election night, CBS News premiered the first computer to predict an American election — the UNIVAC. Safe to say, that part didn’t go according to plan. But election night 1952 is ground zero for our current, political post-truth moment. If a computer and a targeted advertisement can both use heaps of data to predict every citizen’s every decision, can voters really know things for themselves after all?

This episode first ran in the summer of 2020. See omnystudio.com/listener for privacy information.

More episodes from The Last Archive