Chad Burmeister, the AI for Sales Expert on C-Suite Radio, talks with Dan Pfister about the importance (and value) of a great winback program.

In this episode, you will learn:

1)   What is the ROI of creating a client win-back program?

2)   How can a company develop a win-back program?

3) We’ll review some example win-backs and how they actually invest 2-3X more money!

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