The Sales Evangelist

The Sales Evangelist

Download on the App Store
  • Favorites

    92

    Followers

  • Typical duration

    30 min

    per episode

Based on Podcast App listening data

The Sales Evangelist episodes

  • TSE 1020: TSE Certified Sales Training Program - "Understanding & Managing Fear"

    If we allow it to, fear can hold us back and dominate our lives, but if we focus instead on understanding and managing fear, we can identify the source of our fear and we can improve our own performance.

    Kristy Ellington shares today why she believes that being fearless is a myth, and how she overcame years-old fears to unlock improved performance in her own job.

    Fearless

    Being fearless is a myth because the truth is that everyone experiences fear. Fear doesn't simply infect one section of our lives, but rather every part.

    We get caught up in our thoughts and emotions, and fear keeps us from doing the things we want or need to do to get to the next level. Fear causes us to focus inward instead of focusing on the client, which is really detrimental in sales.

    As sellers, we want to focus on our clients and how we can connect with them, but fear keeps us focused on how they perceive us, and whether they are judging us, and how we look to them.

    Fight or flight

    Fear triggers our natural fight-or-flight instinct, which diverts resources from our brains into our arms, legs, heart, and lungs.

    It slows down our thinking so that we can't fully analyze situations and we can't think critically. We have no available judgment and we can't find creative solutions because we're afraid.

    Fear hinders us in a variety of ways, but realistically it's all in our heads and it's all connected back to some unidentified source of fear that we have to address.

    Take action

    For sellers, the need to overcome fear is real, and they don't have a lot of time to do it. They have quotas to meet and they have to pick up the phone.

    Understand your trigger. If you're afraid of picking up the phone, unpack that fear. It's often the fear of judgment or the fear of rejection or not being professional or expert enough. You fear going off-script and looking or sounding stupid.

    Use this five-step process before any big presentation or conversation:

    1. Notice. Recognize the problem. Admit when you're afraid.
    2. Aware. Be aware of where the problem is: tightness in your throat or butterflies in your stomach.
    3. Make. Make the connection. Where did you first feel this problem? What's the source? A bad public speaking experience?
    4. Evaluate. Is this real right now? You have no reason to believe that anyone will make fun of you, so your own thoughts are causing the fear. It isn't real.
    5. Shift. Once you understand that your fear isn't real, you can shift your focus back to your client.

    Worst-case scenario

    If you have any kind of fear, it's always valid to determine the worst-case scenario.

    If you fear elevators because you fear getting stuck and being claustrophobic, ask yourself if it's real. Is it true that you really won't be able to breathe in the elevator?

    Is it true that the elevator is going to fall while you're in it? That's likely something you saw in a scary movie once.

    Fear is false evidence appearing real.

    Imposter Syndrome

    Imposter Syndrome is huge for many people, and it prevents you from asking questions for fear that you'll look stupid. It can prevent you from understanding the buying decision or the challenges that your customers are facing.

    People also fear saying "no" to clients who aren't the best fit for fear of what might happen. They fear failure and what failure might lead to. Maybe you don't get the promotion or you don't make enough commission to pay your bills.

    As a result, you end up with the worst clients on earth because you bent over backward for clients that really weren't worth the effort.

    Eliminating fear

    It's probably not really realistic to think that someday you'll be fearless. No matter what level you are in life, you'll experience fear.

    The fears for a sales development rep will be different for that of a CRO. You'll always experience fear somehow. If you don't experience fear somehow, you're probably not moving forward.

    You should be feeling fear. It's a biological response. You can't crush it or eliminate it. You must learn to manage it.

    When you do, you can move forward and take inspired action that's thoughtful and clear instead of action that's chaotic and desperate.

    Fear is really just there to protect us and keep us safe. Your brain is working to protect you from bad things that happened in the past. Our fears now are social in nature, but they manifest in the same way that physical threats did generations ago.

    We don't have to spend so much time being afraid of fear.

    Leadership fears

    Leaders are just as afraid of looking stupid as the rest of us, just on a different level. They inadvertently create a culture of fear because they are operating from fear.

    The stressors are different because they have more responsibility.

    As you address fears, it becomes easier to manage them.

    "That which we consistently do becomes easier, not because the nature of the thing changes but our ability changes." ~Ralph Waldo Emerson

    Fear into confidence

    It's possible to turn fear into confidence.

    You have to be comfortable with emotion because it's an important part of sales. Empathy is an important part of the work sellers do.

    [Tweet "You can't possibly understand other people's situations and fears if you can't understand your own. #EmotionalIntelligence"]

    If you're running from emotion, it will make your job much tougher. Embrace emotion. Embrace fear. Start to learn what that looks like.

    "Understanding & Managing Fear" episode resources

    You can connect with Kristy on LinkedIn, Twitter, or on her website KristyEllington.com

    If you haven't already done so, subscribe to the podcast so you won't miss a single episode. Share it with your friends who would benefit from learning more.

    This episode is brought to you in part by prospect.io, a powerful sales automation platform that allows you to build highly personalized, cold email campaigns. To learn more, go to prospect.io/tse. It will help you with your outbound to expand your outreach. It allows you to set it and forget it. Your prospecting will never ever be the same.

    Prospect.io is offering three months at half-price.

    Previously known as TSE Hustler's League, our TSE Certified Sales Program offers modules that you can engage on your own schedule as well as opportunities to engage with other sellers in other industries.

    This episode is brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. It's super easy, it's helpful, and I recommend that you try it out. You'll receive real-time alerts anyone opens an email or clicks a link.

    Mailtag.io will give you half-off your subscription for life when you use the Promo Code: Donald at check out.

    I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility.

    Audio provided by Free SFX and Bensound.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    38 min
  • TSE 1019: Sales From The Street: "Fear and Mental Toughness"

    Salespeople need mental toughness to weather all the ups and downs of the industry, as well as the pressures and difficulties when things aren’t going well.

    Sometimes clients choose another seller. Sometimes a customer ends the relationship. In other cases, we do everything we’re supposed to do, and the deal still won’t close.

    Today Ian Wendt talks with us about one of the most difficult moments in his career and how he got through it and continued his journey.

    TEACHING INSTEAD OF SELLING

    Sales is full of challenges, and it requires a certain amount of self-motivation. For Ian, though, the greatest challenge was when he decided that he didn’t want to knock on doors.

    He realized that while he was really good at selling, he was even more valuable as a teacher. He needed to find a way to make himself valuable enough that he could teach other people how to sell and how to be mentally tough, which was what he was really passionate about.

    It’s sometimes tough for people to build a sales career that doesn’t involve knocking on doors. Finding a way to make the transition felt daunting to him.

    He was haunted by the fear of what would happen if he couldn’t make it work.

    Ian shared a quote from the book Can’t Hurt Me: Master Your Mind and Defy the Odds by David Goggins that goes like this:

    “Most people don’t even start if they don’t have a guarantee.”

    That was Ian’s mindset at the time of the transition.

    PULLING THE TRIGGER

    Ian decided to sell for one more summer, and his regional manager used him to do some training. When Ian went to certain offices, those groups started seeing huge spikes in their performance. He was helping them close significant deals and move the needle.

    He started tracking his results so he could demonstrate his value.

    Ian asked for the opportunity to run a training program, but his leadership told him there was no such position available in the company.

    If, however, Ian could prove the value in his training, the company would consider creating one.

    Ian is a big believer that you don’t negotiate until you bring value, so that’s what he set out to do. He was determined to produce something he could negotiate with.

    TRACKING RESULTS

    Ian started tracking the offices, reps, and leaders that he was training. He tracked their metrics and their increases and the improvements in their completion rates for about three months.

    He visited about 11 offices and trained more than 60 reps.

    Once he had a binder full of information, the leaders called him in to ask what he was doing. They were seeing improvements and they wanted to hear how he was doing it.

    He got the leadership on board and he created a pitch for his proposed training. They jumped on board with his idea and moved toward getting started.

    UNSEEN STRUGGLES

    One of the biggest struggles for Ian was that he wasn’t directly selling anymore. He was investing his time and efforts into these offices and these other sellers, so he wasn’t selling a ton of accounts.

    He got a few sales, but he went from making a lot of money to making very little. Ian overdrafted his account at least four times, which was unheard of for him.

    He was battling the stress of the downward mindset.

    As a result, he now teaches that stress is the number one factor in negativity and negativity is the one thing that will destroy a sales career.

    Those reps that operate in fear can be completely debilitated.

    WHAT IF?

    What if I’m moving the needle but this doesn’t pay out? Or what if I have nothing to show for all my work? Worse yet, What if I don’t make enough to live off of?

    Ian lived with exactly that fear during the summer he spent training other sellers. He was plagued by the internal debate over whether to return to the regular sales or to keep trying to develop his training idea.

    RESULTS

    Ian put himself in a position to do work that he loves. Now he’s over all of the training and content creation for his entire company, and he gets paid really well for it.

    He’s grateful every day that he was able to create his own future. He recently spoke at a conference where he reminded the audience that sales will always be hard. But, he said, if you can master it, you can really control the outcome of your life.

      If you can sell yourself or sell a product, it will allow you to create the life you want, and maybe the life you never imagined. #Selling

    CLICK TO TWEET

     

    You can find a way to do work that you love and position yourself to look forward to the work week.

    He loves the opportunity to share what he has learned with other people, and he loves being surrounded by people who are constantly trying to develop themselves.

    “FEAR AND MENTAL TOUGHNESS” EPISODE RESOURCES

    Ian is in the process of developing a consulting and coaching program. In the meantime, he’s doing some side work with individual organizations and people.  Connect with Ian via direct message on Facebook @ian.wendt, LinkedIn @ianwendt, and Instagram @iwendtster.

    This episode is brought to you in part by prospect.io, a powerful sales automation platform that allows you to build highly personalized, cold email campaigns. To learn more, go to prospect.io/tse. It will help you with your outbound to expand your outreach. It allows you to set it and forget it. Your prospecting will never, ever be the same.

    Previously known as TSE Hustler’s League, our TSE Certified Sales Program offers modules that you can engage on your own schedule as well as opportunities to engage with other sellers in other industries.

    This episode is brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. It’s super easy, it’s helpful, and I recommend that you try it out.

    You’ll receive real-time alerts anyone opens an email or clicks a link.

    I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility.

    If you haven’t already done so, subscribe to the podcast so you won’t miss a single episode, and share with your friends!

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    26 min
  • TSE 1018: Where's My Mentor?

    Many of us in sales have jumped into companies without a training process or guidance; we find ourselves winging it and wondering, “Where’s my mentor?”

    Aaron Walker started in the business when he was 18 years old. At the age of 27, he sold to a Fortune 500 company and retired.

    Eighteen months later, his wife told him he was becoming fat and lazy; so he went back to work, purchased the company he first started and grew it four times in 10 years.

    It was all fun until the unimaginable happened in August 2001.

    Aaron accidentally killed a pedestrian with his car. It changed his life.

    He sold the business and spent the next five years learning how to deal with the tragedy.

    CHANGING HIS LEGACY

    In the process, he realized that his financial success lacked significance. He didn’t want his legacy to be “‘enough money to retire at the age of 27.” Nobody cares.

    He wanted to make a change. He decided to spend his life encouraging and edifying others.

    Aaron changed the way he did business. He started looking outward more than inward and he gathered mentors to help him.

    His life began to take a very different path.

    With the help of several mentors he has worked with for more than two decades in a Mastermind group, Aaron launched his own coaching company, View From the Top.

    He now leads 14 mastermind groups in eight different countries to help people live a life of success and significance.

    ISOLATION IS THE ENEMY TO EXCELLENCE

    Aaron defines a mentor as somebody who will walk alongside you for an extended period of time, as opposed to a coach who helps you get through a certain point in life.

    Aaron has been with some of the same mentors for more than 40 years. They help him realize where he needs to go in life.

    Mentors are people who have been there/done that and whose core values coincide with your own. They are the people who want what is best for you rather than what is best for themselves.  

    For sales, in particular, mentors are crucial. Aaron believes that it is very difficult to grow and expand alone because we each have only one filter – one life experience that guides how we view things.

    THE VALUE OF MENTORS

    Other people see us differently than we see ourselves. As such, mentors can help realize your superpowers. They also help you understand your weaknesses and to see your blind spots.

    Having a mentor to point out what we would otherwise miss ourselves can be the very thing that puts us over the top.

    We have many obstacles and upper limit challenges that we need to push through. Trusted and unbiased advisors can point us in the right direction.

    Aaron recalls a guy in one of his mastermind groups that was putting together a course that was, in reality, absolutely terrible. Everything about it was terrible, but the group helped him tweak it and shape it into something amazing.  

    It’s the same way in our lives. Aaron admits he lacks tact but never realized that many people viewed him as arrogant and condescending until his wife pointed it out to him. It was one of his blind spots.

    We need people around us who can help us out.

    We all know the overly confident, borderline cocky salespeople. Getting them to accept advice, to realize their blind spots and to be humble is tricky. Confidence is needed in sales but people don’t buy arrogance and cockiness. There has to be a measure of humility. A mentor can help you get there.

    Surround yourselves in business, in marriage, in every area of your life with mentors that you trust to help you get where you want to go.

    WHERE’S MY MENTOR?

    To find a mentor, look for someone who has been married for a long time if you have questions about marriage. Find someone who has been in business for along time if you have questions about that.

    Look for someone who has nothing to lose, or gain, by talking to you. Family members are often biased in that regard because they want you to have what you want to have.

    You want someone who will give it to you straight.

    You have to be willing to subject yourself to scrutiny. You have to be willing to accept the truth in order to hear the truth. That is why masterminds are so profoundly helpful – you have 8-10 people with completely different life experiences at your disposal.

    They can take your great idea, look at it, and point out the things about it that you might not have thought of.  When you work with the same people over months or years, a pattern develops and they see it.

    Aaron has worked with the same counselor for decades. They talk when things are going well and when they aren’t. Over that amount of time, the counselor realized that Aaron did something completely radical about once every 36 months. This type of behavior classifies Aaron as a ‘creator developer’, rather than a ‘maintainer manager.’

    A creator developer is someone who gets bored easily and who doesn’t like everything to be the same all the time. It explains why Aaron has had 12 businesses. He likes to develop and create.

    Because Aaron had a mentor who was able to point it out, Aaron can now plan accordingly.

    THE EBBS AND THE FLOWS

    Many young people don’t have mentors while many people with experience to share aren’t necessarily interested in reaching out. Aaron is hoping to connect the two.

    Mentors have changed Aaron’s life in many ways. He remembers many ebbs and flows throughout his life. One dark time several years ago was particularly difficult. Aaron relied heavily upon his mastermind group at the time and met with them every week. He just could not get motivated but the group was there to listen.

    It went on for months.

    Then, one Saturday, Aaron got a call from one of the guys in the group. It was alarming at first because the group never spoke on the weekends but Aaron knew by the tone of his voice that it was good news.

    “I know you’ve been in a dark spot for a long time and I’ve been praying for you … but you are wearing the hell out of everybody in the group. You just keep on and on every week. Take the chains off from around your neck and move on,” he said.

    And then he hung up. Aaron was so mad at the audacity of the call.

    But then he started thinking.

    Realizing that his friend loved him enough to tell him the truth was the change he needed to get over it and to move forward.

    A casual friendship does not give that kind of hard truth.

      You can not live the adventure you were meant to live alone. #FindYourPeople

    CLICK TO TWEET

     

    Put down the facade and be vulnerable. That is where true strength starts. Surround yourself with people who know your good, your bad, and your ugly but who still care about you.

    It is the solid foundation that will allow you to become all you were created to be.

    “WHERE’S MY MENTOR?” EPISODE RESOURCES

    You can reach out to Aaron via his website, Viewfromthetop.com. His mastermind group, Iron Sharpens Iron (ISI), meets on a regular basis via video conference all over the world. Check it out!

    If you haven’t already done so, subscribe to the podcast so you won’t miss a single episode. Share it with your friends who would benefit from learning more.

    This episode is brought to you in part by prospect.io, a powerful sales automation platform that allows you to build highly personalized, cold email campaigns. To learn more, go to prospect.io/tse. It will help you with your outbound to expand your outreach. It allows you to set it and forget it. Your prospecting will never ever be the same.

    Prospect.io is offering three months at half-price.

    Previously known as TSE Hustler’s League, our TSE Certified Sales Program offers modules that you can engage on your own schedule as well as opportunities to engage with other sellers in other industries.

    This episode is brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. It’s super easy, it’s helpful, and I recommend that you try it out. You’ll receive real-time alerts anyone opens an email or clicks a link.

    Mailtag.io will give you half-off your subscription for life when you use the Promo Code: Donald at check out.

    I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility.

    Audio provided by Free SFX and Bensound.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    34 min
  • TSE 1017: Don't Treat Prospects Like a Number

    If you've been guilty of bulldozing your prospects or being rude or uncaring, today must be the day you change your mindset: Don't treat prospects like a number.

    Although numbers are important to those of us who work in sales, we can't let them become our primary focus. They can help us measure our success and determine our strengths and weaknesses, but we can't reduce our prospects to a number.

    Find the balance

    Some organizations focus so little on numbers that they don't have any way to replicate their successes. They have no idea how many calls it takes to get to the right customer. They have no idea of their conversion rate.

    On the other hand, some organizations are so focused on the numbers that it becomes the primary focus of their work. As a result, they often sacrifice quality in the name of numbers.

    Do not lose track of the people in the process.

    My wife got a call from a traditional seller in a traditional selling situation last week: he knew nothing about the company except the name and the phone number. He didn't know who he needed to speak to, and it was obvious he was calling from a call center.

    The caller wasn't prepared and he didn't have a cadence to his call.

    Dialing for dollars

    Some companies have a single speed. They spend each day dialing for dollars and relying on phone calls to advance their numbers.

    They fail to realize that today's buyers are busy. They fail to approach selling from the buyer's standpoint.

    It never occurs to them that they could have brought value in an email. Or that they could have used multiple emails to share client testimonials or valuable tips or irresistible messages.

    They overlook LinkedIn as a place to connect with prospects and they miss the opportunity to provide value. They forget that they could mail something to the prospect or research who they should contact within a company.

    They overlook the strength of using multiple points of entry rather than just blasting the prospect with phone calls.

    Control your emotion

    When my wife told the caller that we weren't interested in doing business with him, he got upset.

    He's no doubt frustrated because he's doing the same activity every single day and not having much success, but it doesn't give him a pass to get upset.

    Sometimes you've brought value and done everything possible for your buyer, and they still aren't ready to buy.

    It's ok to say, "Hey, I get this all the time. Sometimes people aren't ready. Out of curiosity, is it because you guys already have someone in place or just that you're not looking to buy right now?"

    Once they give me an answer, I ask if it's ok for me to send podcasts or videos in the future. If they say yes, then I've left the door open.

    Instead of sacrificing my connection by getting angry, I keep opportunities open.

    Develop processes

    I'm a big proponent of making sure you have processes in place as you reach out to prospects.

    If you're treating them like a number and calling without doing any research, please stop. You're treating them like a number and they're going to respond accordingly.

    Offer personal touches.

    Take 2 to 5 minutes to go on LinkedIn and find out what the company does. Don't eat up too much of your time, just find out the key players and the company mission so you can have an intelligent conversation.

    Do work

    If you're trying to reach people the same way everyone else is, you're probably not going to have a lot of success.

    You're going to have to do a little bit of work to grab our attention in a busy setting.

    I recently got a video from someone as a form of outreach, and I complimented the person on the video. Then, I invited the person to be a guest on the podcast, and the show is going live soon.

    It's more work for you, but your job as the seller is to make the buyer's job easier. Don't add unnecessary complication.

    [Tweet "Treat people like people. Try something unique. People aren't robots and they aren't just numbers. #EffectiveSelling"]

    "Don't Treat Prospects Like a Number" episode resources

    This episode is brought to you in part by prospect.io, a powerful sales automation platform that allows you to build highly personalized, cold email campaigns. To learn more, go to prospect.io/tse. It will help you with your outbound to expand your outreach. It allows you to set it and forget it. Your prospecting will never, ever be the same.

    Previously known as TSE Hustler's League, our TSE Certified Sales Program offers modules that you can engage on your own schedule as well as opportunities to engage with other sellers in other industries.

    This episode is brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. It's super easy, it's helpful, and I recommend that you try it out.

    You'll receive real-time alerts anyone opens an email or clicks a link.

    I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility.

    If you haven't already done so, subscribe to the podcast so you won't miss a single episode, and share with your friends!

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    15 min
  • TSE 1016: How to Deal With The Pressure of Hitting Your Quarterly Number

    We’ve all experienced that sinking feeling in sales as we near the end of another month … so how do you deal with the pressure of hitting your quarterly number? It’s not easy, especially without the proper guidance.

    Brian Manning, SVP & Head of Growth at PatientPing, works to help startups grow their ideas and he is here today to share insight on how to deal with the pressure of hitting your quarterly numbers.

    PatientPing is a care coordination platform that helps healthcare providers collaborate with one another on shared platforms. Brian has been with PatientPing for three years now. He oversees their sales, marketing, government affairs, and partnerships.

    From a sales leader standpoint, Brian thinks of quarterly numbers in terms of the Annual Recurring Revenue (ARR) for each layer of the business: the overall company ARR, the sales team ARR and the individual sales rep ARR.

    WILL, SHOULD, COULD

    Sales reps often feel the pressure to perform and, as a leader, Brian likes to have his reps 3x their pipeline as they enter the quarter. As the quarter goes on, however, and things become more sophisticated, Brian moves on to the ‘Will, Should, Could’ method.

    This method involves marking each deal throughout the quarter as Will Close, Should Close and Could Close.  Wills usually equal about 95%, while Should is at 70% and Could is closer to 50%. The Sales Operation Team does this for each week for each rep to provide a projection for the quarter.

    In this way, at any given week, the reps have a pretty good sense of where they stand in relation to their targets. Brian has found that the projections are smart and reliable.

    THE DETECTIVE MINDSET

    When sales reps feel pressure to hit their quarterly numbers, it is usually a result of a failure somewhere in the sales funnel. There might not be enough leads, the presentations may not convert into proposals, or the deals may be stuck in contract too long.

    It is usually one specific thing that slows them down. It almost takes a detective mindset to figure it out sometimes, but it can be done.

    A key factor in reducing the pressure of hitting your quarterly numbers begins with the numbers that are expected of the sales rep.

    The rep needs to be comfortable with those numbers.

    If they do not see a path toward achieving the goal set in front of them, they need to alert their manager right away – before the quarter even starts.

    It should not be viewed as a sign of weakness, nor should a rep fail to come forward because of pride.  

    As a manager, Brian knows it is important to listen to his team. The territory could be bad, the ramp might be too quick, or the training may need to be improved.

    He does, however, require an intelligent and well-thought-out conversation rather than simple excuses.

    You never want to send a rep out to achieve a quota he doesn’t feel he can meet. It’s not healthy for anyone.

    With their detective hats on, the manager and the rep can then work together to specifically analyze the territory, the opportunity, and the various stages that the deals are in.

    It has the benefit of making the sales rep more effective which, in turn, increases the likelihood of hitting the numbers in subsequent quarters.

    EMPATHY   Understanding and having empathy for the seller is important. They may be going through something personal or may just need help with the fundamentals. #Energy Management

    CLICK TO TWEET

     

    When the pressure is high or the number is high, it is especially important to take care of your health. Brian believes that nothing is insurmountable when you are feeling healthy and well.

    A seller under too much pressure – one with any type of resentment towards the product or the company  – will not be a seller who gives his best. It will translate into his performance and affect the clients and the sales.

    When a salesperson puts his energy into dealing with the things that he can’t control – an imperfect product or lack of marketing team support, for example – the salesperson will always lose.

    In Brian’s experience, the number one difference between a great seller and a not-so-great seller is that the energy of the great seller goes to the areas where he has control. Don’t waste energy on things that will not help you reach your numbers, or succeed.

    Your energy, as a salesperson, needs to go into selling under the conditions you are in. This does not mean, however, that you should hesitate to flag issues. If there is something wrong with the product or the process, it should certainly be brought to the attention of management.

    There will always be that one guy who wants to complain regardless of the situation. But those reps that can focus and channel their energy into doing what is best for their client are the reps that will succeed.

    TRANSPARENCY

    There is a seesaw to transparency. When a rep is doing really well and is on track to reach his quota, his manager will see it and will know the rep is doing fine. There is no reason to stress.

    But if the rep isn’t doing well or the numbers are low, transparency needs to increase. Brian suggests something as simple as a weekly email to management to address what is working and what is not working. Being really honest and vulnerable in this way provides management with the information, and the opportunity, to improve the system. It helps everyone in the long run.

    Many of us don’t like to admit when we are having trouble but it is always easier to address a problem when it is small rather than waiting until it is too big to handle.

    Brian has found that, generally speaking, most sales reps that want to work for a start-up are self-starters. They are the ones who read sales books and listen to podcasts to further their own learning.

    HORIZONTAL LEARNING

    Over time, as a company grows, Brian will bring in sales trainers to coach and shadow. Until a solid infrastructure is up and running, however, Brian has created a system where his sales team sends out a weekly ‘Wins and Learning’ email to each other.

    He also stresses that a good learning experience is more valuable than a big win. His team has become competitive to send out the best learning which scales across the team.

    • Be analytical
    • If you are doing well, document how you do it.
    • If you are not doing well, document why not. Be honest and lead the charge into fixing it.

    “HITTING YOUR QUARTERLY NUMBERS” EPISODE RESOURCES

    Brian has maintained a blog for the past ten years at Briancmanning.com. He is also on Twitter.

    If you haven’t already done so, subscribe to the podcast so you won’t miss a single episode. Share it with your friends who would benefit from learning more.

    This episode is brought to you in part by prospect.io, a powerful sales automation platform that allows you to build highly personalized, cold email campaigns. To learn more, go to prospect.io/tse. It will help you with your outbound to expand your outreach. It allows you to set it and forget it. Your prospecting will never ever be the same.

    Prospect.io is offering three months at half-price.

    Previously known as TSE Hustler’s League, our TSE Certified Sales Program offers modules that you can engage on your own schedule as well as opportunities to engage with other sellers in other industries.

    This episode is brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. It’s super easy, it’s helpful, and I recommend that you try it out. You’ll receive real-time alerts anyone opens an email or clicks a link.

    Mailtag.io will give you half-off your subscription for life when you use the Promo Code: Donald at check out.

    I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility.

    Audio provided by Free SFX and Bensound.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    30 min

About The Sales Evangelist

From the publisher's feed

I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working.

Best of The Sales Evangelist

Ranked by our users in the last 21 days

More shows like The Sales Evangelist

The Investor's Podcast (We Study Billionaires)  - The Investor’s Podcast Network by The Investor's Podcast Network

The Investor's Podcast (We Study Billionaires) - The Investor’s Podcast Network

3,328 Listeners

Sales Gravy: Jeb Blount by Jeb Blount

Sales Gravy: Jeb Blount

581 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,258 Listeners

Founders by David Senra

Founders

2,200 Listeners

THE ED MYLETT SHOW by Ed Mylett

THE ED MYLETT SHOW

13,963 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,458 Listeners

Dropping Bombs by Brad Lea: CEO, Entrepreneur, and Host of The Bottom Line

Dropping Bombs

2,309 Listeners

My First Million by Hubspot Media

My First Million

2,645 Listeners

30 Minutes to President's Club | No-Nonsense Sales by Armand Farrokh & Nick Cegelski

30 Minutes to President's Club | No-Nonsense Sales

395 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

29,190 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

211 Listeners

Build with Leila Hormozi by Leila Hormozi

Build with Leila Hormozi

959 Listeners

Moneywise by Hampton

Moneywise

656 Listeners

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner by Chris Koerner

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

263 Listeners

BigDeal by Codie Sanchez

BigDeal

928 Listeners