The Sales Evangelist

A slow Q1 isn’t random. There are patterns behind why many sellers miss their targets early in the year. I’m walking through ten of those challenges and how you can turn things around.

1. Tariff Uncertainty Is Freezing Decisions

• A lot of companies are hitting pause right now because of tariff uncertainty. When businesses don’t know what’s coming next, they delay decisions.
• In fact, 82% of U.S. firms reported declining sales after tariffs took effect, which is leading to a lot more hesitation.

2. Buyers Are Cutting Costs

• Prospects are being more cautious than ever. Budgets are tighter, spending is under more scrutiny, and even existing contracts are getting reduced.
• Around 78% of business buyers say they’re being more careful with spending, and it’s starting to show in lower win rates.

3. The Global Economy Is Slowing Things Down

• There’s a broader slowdown happening, and it’s affecting how businesses spend. B2B spending is contracting, and global GDP growth is cooling, which is stretching out buying cycles across the board.

4. Sales Reps Aren’t Spending Enough Time Selling

• A big chunk of a rep’s day is going toward admin work, internal tasks, and switching between tools.
• On average, reps are only spending about 28% of their time actually selling, which makes hitting targets a lot tougher.

5. Buyers Are Doing Their Homework Without You

• By the time a sales rep gets involved, buyers have often already done most of their research.
• Around 67% of the buyer’s journey is completed independently, meaning prospects are forming opinions long before sales has a chance to step in.

6. Deals Are Getting Stuck in Committees

• More deals now involve multiple stakeholders, sometimes seven or more people. That naturally slows things down and makes it harder to build alignment and move decisions forward.

7. Prospecting Is Taking Too Long

• Reps are spending a huge portion of their time just trying to find the right people to talk to. Roughly 40% of their time goes into prospecting, and even after events or outreach, follow-up rates can still fall short.

8. Quotas Don’t Match Today’s Reality

• Many quotas were set based on a completely different market environment. Right now, average attainment is sitting around 43%, which shows just how far expectations are from reality and why burnout is becoming more common.

9. The AI Gap Is Turning Into a Performance Gap

• Teams that are using AI are moving faster and seeing better results. About 89% of revenue organizations are now using AI, and those teams are consistently hitting quota at higher rates than those who aren’t.

10. Turnover Is Slowing Everything Down

• Sales teams are dealing with high turnover, with around 25% of reps leaving each year.
• On top of that, new hires take time to ramp up, which can slow productivity if teams don’t have the right support in place.

“Sales reps are burning out and leaving because they’re chasing quotas built for a market that no longer exists.” - Donald C. Kelly

Resources

• Keep track of your sales activity and boost your results with the Prospect Pro sales tool.
• Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.
• Visit Blue Mango Studios for help in creating podcast production content.

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

1. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

1. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

Getting deals unstuck can feel frustrating, especially when you reach the end of a quarter and nothing seems to be moving. Karen Kelly, one of the 100 most powerful women in sales 2025, breaks down how the way you show up in your sales process can be the difference between a deal that stalls and one that moves forward.

Meet Karen Kelly

• Karen Kelly is a sales trainer, coach, and speaker who has spent over 20 years helping sales professionals improve how they show up and sell.
• Having experienced the challenges of sales firsthand, she understands what it feels like to navigate uncertainty, missed opportunities, and stalled deals.
• Her approach is centered on rehumanizing the sales process. Instead of relying on scripts and surface level tactics, she teaches how to build genuine conversations that create trust and move deals forward.
• Through her training, coaching, and workshops, Karen helps sales professionals shift their mindset, take intentional action, and build stronger, more meaningful relationships with their clients.

Reframe Your Mindset

• The first step is to reframe. Before you even send an email or get on a call, ask yourself how you are showing up. Are you focused on helping or just trying to close
• Karen shared that language shapes reality. When you shift from “I have to” to “I get to,” everything changes.
• Your energy shifts, your confidence improves, and your conversations become more customer focused. Buyers can feel the difference.

Reveal the Human Side

• Instead of hiding behind a perfect, polished version of yourself, bring authenticity into the conversation.
• Share experiences, lessons, and even past mistakes that shaped how you work today.
• When you open up, your prospects feel safe to do the same. That is when real conversations happen.

Revisit the Fundamentals

• Go back to the basics of selling. Does your prospect actually recognize the problem? Do you have alignment and buy in? Are you following up consistently?
• Karen reminded us that many deals stall because we skip these simple steps. They may not be exciting, but they are what move deals forward.

“Reveal is a big one. A lot of people are still giving the illusion of perfection, but it doesn’t exist.” - Karen Kelly

Resources

• Connect with Karen Kelly on LinkedIn or visit her website to learn how she helps sales professionals drive real results.
• Keep track of your sales activity and boost your results with the Prospect Pro sales tool.
• Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.
• Visit Blue Mango Studios for help in creating podcast production content.

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

1. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

1. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

Sometimes selling comes at the most unexpected moments in life. As an entrepreneur you’re selling your business to customers and you need to go from zero to hundreds fast. Eric Samson, CEO & founder of Group8A, is here to share how he went from hoping deals would come in to building a system that brings in sales opportunities every single month.

Meet Eric Samson

• We’ve all experienced consultants who promise big results but fall short. For small businesses, that can be costly.
• Eric Samson knows this firsthand. Before founding Group 8A, he ran several e-commerce businesses and saw how ineffective marketing agencies could hurt growth.
• That experience pushed him to build something different. He created Group 8A with a performance driven approach where the agency only grows when its clients do.
• Today, Group 8A is a leading digital marketing agency in New York City, helping e-commerce brands scale and increase conversions.

From Hope to Predictability

• What would it look like if your sales pipeline didn’t rely on luck?
• That was the reality Eric faced. His business was built on strong operations and great service, but sales were inconsistent.
• Referrals came in occasionally, but there was no real system behind it. At one point, two deals a year felt like a win.
• Eric realized something had to change. Wishing for growth was not a strategy.

Setting the Right Target

• The first shift came from setting a clear goal. Eric introduced what he calls a big, hairy, audacious goal. Instead of hoping for a few deals a year, the team aimed for two deals per month.
• It did not matter that the number seemed small to others. What mattered was that it pushed them beyond their current reality.
• Sometimes growth starts by simply choosing a target that feels just out of reach.

Solving the Right Problem First

• One of the biggest mistakes Eric made was focusing on the wrong part of the sales process. He hired experts to help close deals before he even had consistent leads coming in.
• That changed when he broke the process down step by step. If there are no leads, nothing else matters.
• Once the team focused on generating conversations first, everything else started to fall into place.

Building a Scalable System

• Eric and his team invested in outreach and found someone who knew how to generate appointments. From there, they optimized the process by separating high level work from simple tasks.
• The result. Over 100 sales appointments per month!

“When you get outreach right, everything changes. When you get it wrong, you get nothing.” - Eric Samson

Resources

• Connect with Eric Samson on LinkedIn or visit Group 8A to learn how his team helps e-commerce brands turn strategy into real results.
• If you want to think bigger and set goals that actually push your business forward, take some time to read Built to Last.
• Keep track of your sales activity and boost your results with the Prospect Pro sales tool.
• Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.
• Visit Blue Mango Studios for help in creating podcast production content.

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

1. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

1. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

It’s early in the morning, and you’re getting ready to look for prospects on LinkedIn. Every conversation is a precious gem, but how can you shine while reaching out? I have a LinkedIn strategy that helped my coaching client. I’m telling you it works because he got five referrals from using it.

Breaking Through the Noise on LinkedIn

• One of the biggest challenges right now is standing out on LinkedIn. A strategy I’ve been using with a coaching client helped him build momentum when his pipeline was low.
• He focused on a specific conference and engaged with people who liked or commented on the posts.
• From there, he sent personalized connection requests along with short videos or voice messages to show he was a real person. No pitch right away, just starting the conversation and building engagement.

Turning a “No” into Referrals

• One conversation stood out. He connected with someone who had used his software before but didn’t need it anymore.
• Instead of moving on, he asked a simple question: who else do you know that could benefit from this? That one question turned into five referrals from a single “no.”

Maximizing Every Opportunity

• Too many people walk away from conversations too early. Every interaction is a chance to move something forward. Sometimes that means asking for a referral, even if the answer isn’t yes.
• People you’ve worked with before can be some of your best advocates. And this approach isn’t limited to LinkedIn. You can use it in emails, calls, or anywhere you’re having conversations.

“Your success isn’t on their mind, but when you ask, you shall receive.” — Donald C. Kelly

Resources

• Keep track of your sales activity and boost your results with the Prospect Pro sales tool.
• Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.
• Visit Blue Mango Studios for help in creating podcast production content.

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

1. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

1. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

I’m a big believer in LinkedIn Sales Navigator, and that’s why I’m revisiting episode 1827. Josh Shirley from Sandler joined me to share how to use the tool effectively and get real results.

Josh Shirley’s Background

• Josh Shirley is a sales professional with Sandler, a well-known sales training organization.
• He works with sales leaders who want a structured system that delivers predictable results.
• Sandler’s approach gives sales professionals the foundation they need to perform effectively from the start.

Referrals: The Gold Standard of Leads

• Josh shares personal experiences about how structured approaches to request referrals can significantly enhance lead generation.

Using the LinkedIn Rule of Seven

• Josh explains that for every seven LinkedIn connections, there’s typically one person willing and able to refer you. It’s a simple concept, but it can completely change how you approach outreach.
• There are a few ways to apply it depending on your goals. If you’re covering a broad territory, you can use one connection to open the door to many referrals.
• If you’re targeting a specific account, multiple connections can help you get closer to the right person.
• And in some cases, it’s as direct as asking one person for one specific introduction and repeating that process over time.

Using LinkedIn Sales Navigator to Find Referrals

• Josh walks through how LinkedIn Sales Navigator makes it easier to find the right people to connect with.
• It helps you identify mutual connections who can introduce you and guide you toward the right prospects.
• With the right filters, you can narrow your search and make your outreach more focused and efficient.

Getting Past the Fear of Asking

• A lot of salespeople hesitate when it comes to asking for referrals. There’s a fear of coming across as pushy or intrusive.
• Josh challenges that mindset and reminds us that most people are willing to help, you just have to ask.

“Referrals are the most bankable form of leads you can get.” - Josh Shirley

Resources

• If you want to connect with Josh Shirley, you can find him on LinkedIn. And if you’re looking for more insights like this, take a listen to the Sales Tales Podcast.
• Keep track of your sales activity and boost your results with the Prospect Pro sales tool.
• Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.
• Visit Blue Mango Studios for help in creating podcast production content.

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

1. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

1. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

I don’t believe in sharing sales advice unless I’m actively doing it myself. Right now, I’m building a podcasting agency, Blue Mango Studios, and putting these strategies into practice every day. I’m sharing what’s working as I go, so you can apply it to your own process.

Lead with a Point of Reference

• One of the biggest mistakes sellers make is reaching out without context. Buyers don’t respond because there’s no reason to.
• Instead, find a point of reference. That could be a post they shared, a comment they made, or a recent role change. When you lead with something relevant, you immediately separate yourself from generic outreach.
• That small shift makes it easier to start a real conversation.

Engagement Before Outreach

• Before sending a message, take a moment to engage. Like their content. Leave a meaningful comment. View their profile.
• These small actions build familiarity. When you do reach out, your name is no longer unfamiliar, which increases your chances of getting a response.

Turn Conversations into Opportunities

• Once you have engagement, the next step is starting a conversation. That might happen through LinkedIn, email, or a call.
• The key is not to rush the pitch. Focus on understanding what matters to them and how your solution fits into that.
• Conversations lead to opportunities. Opportunities lead to appointments.

Follow Up with Intention

• Most deals are not closed on the first interaction. It often takes multiple touchpoints to move things forward.
• That means consistent follow-up across multiple channels. Emails, calls, and continued engagement all play a role in staying visible and relevant.

A Simple Motion That Works

• This approach is not complicated, but it is intentional. Break through the noise. Create engagement. Start conversations. Then follow up with purpose.
• That’s the motion driving results right now. And if you’re willing to apply it consistently, it can work for you too.

“Break through the noise first. When you get engagement, you earn the right to start a conversation.” - Donald C. Kelly

Resources

• Keep track of your sales activity and boost your results with the Prospect Pro sales tool.
• Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.
• Visit Blue Mango Studios for help in creating podcast production content.

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

1. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

1. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

In a niche industry, you don’t win by doing what everyone else is doing. Like David facing Goliath, you have to stand out by bringing something different to the table. My guest, Brian Uzcategui, Vice President of Sales for The Kinetic Co., is here to share how he is winning in the tissue industry and the concepts you can apply to your own work.

Selling in a Niche Industry

1. Selling in a niche industry is not easy. You only have so many competitors and only so many customers, which means every interaction matters. Your reputation travels fast, and you cannot afford to burn bridges.
2. In industries like Brian’s, everyone knows each other. Prices are not the differentiator. Relationships are. If you are not building trust and adding value, you will not last long.

Relationships Are Everything

1. When your market is small, your network becomes your greatest asset. Brian shared that success comes from treating every customer like they matter because they do.
2. This is a people game. You are not just selling a product. You are building long-term partnerships. One bad interaction can cost you more than just one deal.

Do Not Wing It

1. Preparation is what separates average sellers from top performers.
2. In this industry, you may only get a few opportunities each year to meet with a customer.
3. When you show up, you need to be ready. Know their history, understand their needs, and come in with clear value.
4. You are not getting extra time. You have to make your time count.

Bring Something New Every Time

1. One of the most powerful concepts Brian shared is simple. Always bring something new.
2. It could be a small training, a new idea, or a way to make your customer’s job easier. When you consistently add value, your customers look forward to seeing you.
3. You become more than a salesperson. You become a resource.

“Be the leader people want to serve. A service mindset goes a long way.” - Brian Uzcategui

Resources

1. Connect with Brian Uzcategui on LinkedIn.
2. Keep track of your sales activity and boost your results with the Prospect Pro sales tool.
3. Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.
4. Visit Blue Mango Studios for help in creating podcast production content.

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

1. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

1. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

Many sellers ask the same question: how can I increase my close rate? Often the challenge is not the product or the prospect but hesitation at the moment when it is time to ask for the business. I’m sharing a few ideas that can help you confidently ask for the close and move deals forward faster.

Stop Waiting Too Long

1. One common mistake is waiting too long to ask for the close. Sellers may say something like “let me know what you think” instead of clearly asking if it makes sense to move forward.
2. A more effective approach is to be direct. For example, you might ask whether the prospect prefers to start implementation next Monday or Tuesday.
3. When you have already completed a strong discovery and demonstrated a clear solution, this type of question feels natural and keeps momentum moving forward.

Make Sure the Buyer Sees the Solution

1. Another issue occurs when the seller tries to close before the buyer fully agrees that the solution solves their problem. Even the best demo will not matter if the buyer does not clearly see how it addresses their specific challenge.
2. Before presenting a proposal, confirm that the prospect believes the solution will solve their problem. When both sides are aligned, the closing conversation becomes much easier.

Keep the Close Natural

1. Closing should not feel like a dramatic event. When you clearly understand the problem and present a solution the buyer believes in, the next step becomes a simple and natural conversation.

“When the buyer sees the problem clearly and believes in the solution, the next step becomes easy.” — Donald C. Kelly

Resources

Keep track of your sales activity and boost your results with the Prospect Pro sales tool.

Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.

Visit Blue Mango Studios for help in creating podcast production content.

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

1. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

1. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

Most sellers think their outreach struggles come from poor timing or weak messaging. In reality, the bigger issue is that many outreach attempts focus on surface level problems instead of the real challenge prospects are facing. A few small changes can make your outreach far more relevant and much more likely to get a response.

Stop Selling the Surface Problem

1. A common example is when sellers lead with a generic benefit like saving time or increasing revenue. Those things sound good, but almost every competitor is saying the exact same thing.
2. The real opportunity is identifying the deeper issue that is actually causing frustration for your prospect. For example, an HR leader may not simply want a better hiring tool. Their real challenge could be finding quality candidates who truly fit their organization.
3. When your outreach taps into that deeper problem, your message immediately becomes more relevant and harder to ignore.

How to Find the Real Problem

1. The key is doing the research before you send the message. One simple way to start is by using tools like ChatGPT to understand the common challenges your ideal customers face.
2. You can also learn a lot by speaking with existing clients and asking what their biggest frustrations are. Often the first answer reveals the true problem that needs solving.

Why This Changes Your Results

1. When your outreach focuses on the real problem instead of a generic pitch, everything becomes more effective.
2. Your subject lines become more intriguing. Your emails feel more relevant. And prospects are much more likely to respond because the message speaks directly to what they are dealing with right now.
3. In the end, better outreach starts with one simple shift. Focus less on your solution and more on the real problem your prospect is trying to solve.

“If the problem you’re presenting isn’t strong enough, your message will get ignored.” — Donald C. Kelly

Resources

Keep track of your sales activity and boost your results with the Prospect Pro sales tool.

Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.

Visit Blue Mango Studios for help in creating podcast production content.

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

1. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

1. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

You probably thought following up on a deal would be easy, but many sellers struggle with it. I’m sharing a simple way to make the process easier and stop assuming that no response means something negative.

The Data Behind Effective Follow-Up

1. Let me share a few statistics that might change the way you think about follow-up.
2. About 85 percent of sales require five or more follow-ups, yet 44 percent of sales reps stop after just one follow-up. On top of that, only 2 percent of sales happen during the very first contact.
3. What does this mean for you? It means persistence matters. If you are giving up after the first attempt, you could be walking away from deals that simply needed a few more conversations.

Why Many Reps Avoid Following Up

1. Now the question becomes why do so many sellers avoid following up in the first place?
2. In many cases it comes down to psychology. Some sellers worry about being annoying. Others fear rejection. Sometimes pride gets in the way and we think the buyer should be the one reaching back out to us.
3. Another issue is the lack of a system. When you do not have a clear follow-up process, it becomes easy to forget to reconnect with prospects or to rely on hope instead of a plan.

What Strong Follow-Up Looks Like

1. When you do follow up, avoid sending messages that simply say “just checking in.” That approach does not add value.
2. Instead, focus on sharing something useful. You might provide a helpful insight, remind them about the next step you discussed, or share information that supports the conversation.
3. I also recommend planning the next follow-up before you end a meeting. When the next step is already scheduled, it becomes much easier to keep the deal moving forward.

“No response isn’t a no. It’s often an invitation for professionalism.” — Donald C. Kelly

Resources

Keep track of your sales activity and boost your results with the Prospect Pro sales tool.

Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.

Visit Blue Mango Studios for help in creating podcast production content.

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

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1. This episode is brought to you in part by LinkedIn.

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1. This episode is brought to you in part by the TSE Sales Foundation.

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Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.