The Sales Evangelist

Before the pandemic, salespeople could hear and learn from their peers through unscheduled interactions. But with water-cooler conversations at an all-time low, how can we continue to learn from our team members? On today’s episode of The Sales Evangelist, we’re joined by Zach Ballenger, co-founder of Casted, to discuss how companies can continue to foster spontaneous conversations in the virtual office. 

What is learning in osmosis?

• Learning by osmosis uses that desktop chatter you don’t expect to hear. It’s walking by your coworker right when he gives an excellent pitch or when you casually see how your colleague organizes her work on her computer—organic learning through unscheduled interactions.
• A lot of salespeople don’t want to go back to an office post-pandemic. While there are many benefits to virtual work, losing the ability to develop unscheduled conversations is one element that is unfortunately lost.

What are the benefits of osmosis learning?

• It facilitates unexpected growth opportunities. With an in-person office, nuances such as handovers and explanations provide context for growth, especially for those newer in the industry.
• Overhearing information can inform potential training and opportunities to perform better.

What can we do to foster osmosis learning in some way in a remote environment?

• Have colleagues shadow each other throughout their workday. They might learn something new by watching the tasks they perform each day completed in an entirely new way.
• Create pop-up zoom meetings for employees to work together, even if they aren’t directly working together on anything in particular. 
• Start a Discord server for anyone who plays games or shares a hobby to build relationships outside of the office.

What tip do you have for a sales rep who feels they miss that type of learning?

• Let someone know you want that element integrated into your workday. You can rely on management to help start this process, but don’t be afraid to ask your other coworkers and colleagues.

Are you interested in learning more from Zach? Reach out to him on his company website or connect on LinkedIn.

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by NetHunt CRM.

NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and  G Suite integration, you can access your CRM data, launch bulk email campaigns, and set up automated sequences from the comfort of your inbox. NetHunt helps move leads down your sales funnel and never lets a valuable prospect go untouched.

NetHunt CRM offers TSE listeners a 40% discount for the first three months along with free user training and a dedicated Customer Success Manager with any pricing plan.

Try NetHunt CRM today at https://nethunt.com/tse.

This course is brought to you in part by the TSE Sales Certified Training Program, a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes, tune in on Apple Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder wrote by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS

The pandemic changed the way we sell. Or even how do we sell? Using LinkedIn as a resource for BDRs and SDRs to make sales, even during COVID-19, can help lead you to success. Today on The Sales Evangelist Donald is joined by Amanda Staffon and Jason Behnke, former business development representatives at BlueGrace Logistics, to learn how they used LinkedIn throughout the pandemic as a tool to supplement and advance their sales process.

Selling in a difficult time

• While the pandemic threw a wrench in everyone’s professional lives, an opportunity was created: to help those in need. 
• Amanda and Jason found themselves focusing even more on building relationships and being available for their prospects.
• With COVID-19, the necessary questions have shifted from understanding company strategies to understanding if their basic needs are being met as an organization.

Prospecting today 

• Now that the end of COVID is in sight, salespeople are running at high speeds to make up for the lull of 2020. 
• Rotating between phone calls, email, and LinkedIn outreach help ensure your prospects receive your message. Plus, it’s helpful to use multiple platforms in our newly-found virtual economy. 
• People are no longer as receptive to a direct approach. However, authenticity and patience are high in demand - prospects want a conversation, but at a slower pace. 
• The upside? Salespeople can learn more about their prospects’ goals and needs. AKA, you can guide them to the product that best suits their needs. 
• Now more than ever, it’s essential for empathy to drive the communication between the seller and the prospect.

Develop casual conversations 

• Because people are spending more time at home, prospects might be open to phone calls during odd hours. And with the sudden shift to virtual work, sales reps have opportunities to hold more casual conversations, thus developing their relationship. 
• The omnichannel approach (providing great customer service across multiple platforms and channels) is more important than ever. 

Face the objection 

• No matter what you do, some people just don’t want to be sold to. When a prospect has this objection, Amanda encourages honesty: tell your client you want to know how the pandemic affected their company to help ease their challenges. 
• Empathy and authenticity are two important traits a salesperson can develop, especially on LinkedIn. 
• Take advantage of LinkedIn features like voicemail messaging to demonstrate authenticity to your prospect.
• Commenting on other peoples’ content is a good strategy for LinkedIn; interacting with their posts and other commenters can begin a great conversation. 

“How BDRS and SDR Should Use LinkedIn During COVID19!” episode resources

• You can reach both Amanda and Jason via their LinkedIn accounts. Go ahead and connect with them! 
• If you are interested in more sales stories, you can talk to Donald about it. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook, about any sales concerns. 

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by NetHunt CRM.

NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and  G Suite integration, you can access your CRM data, launch bulk email campaigns, and set up automated sequences from the comfort of your inbox. NetHunt helps move leads down your sales funnel and never lets a valuable prospect go untouched.

NetHunt CRM offers TSE listeners a 40% discount for the first three months along with free user training and a dedicated Customer Success Manager with any pricing plan.

Try NetHunt CRM today at https://nethunt.com/tse.

This course is brought to you in part by the TSE Sales Certified Training Program, a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes, tune in on Apple Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder wrote by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS

President and Co-founder of BombBomb Darin Dawson joins us on today’s episode of The Sales Evangelist to discuss the importance of utilizing video in sales after COVID-19. Running sales marketing and customer success for his video platform company gives Darin key insights to make your post-pandemic sales successful.

The importance of video for sales in the post COVID era:

• The pandemic taught us how to create a new and different customer experience: video. Even once the pandemic ends, people might not be keen to leave the video approach because people can be unique, creative, and (most importantly) themselves. 
• Any business can replicate and develop new features, but there is no way to replicate people. And video allows people to capitalize on the people and the relationship you’ve built with your prospects.
• Video is personal, not personalized.

Relationships aren’t built over text on a screen:

• Use video for the back and forth dialogue typically done through text.
• Video capitalizes on a salesperson’s relationship-building skills and helps them stand out from the competition.
• Sending a video is asynchronous, meaning the prospect can watch the video on their time, send it to coworkers or decision-makers, and even view it multiple times.
• While video is now used mainly for initial outreach, you can and should experiment with sending video throughout the sales process to capitalize on the face-to-face interaction video provides.

Where has Darin seen video used to increase sales post-pandemic?

• Video builds better relationships, which can later accelerate sale expansion down the line.
• Communication is more than verbal; nonverbal is just as important. And you can find nonverbal communication through video.
• Your videos don’t have to be a formal sit-down. Videos can be short, informal, and meant to build relationships with those you’ve already talked with.
• For founders, directors, and managers, consider sending videos internally to encourage and congratulate your employees.
• Darin’s biggest takeaway? People are your best asset. And you need to capitalize on that by providing a fresh and exciting customer experience.

Connect with Darin on LinkedIn, but make sure to connect with a personal message!

If you’re interested in more sales stories, you can talk to Donald directly. Reach him on LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. 

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by NetHunt CRM.

NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and  G Suite integration, you can access your CRM data, launch bulk email campaigns, and set up automated sequences from the comfort of your inbox. NetHunt helps move leads down your sales funnel and never lets a valuable prospect go untouched.

NetHunt CRM offers TSE listeners a 40% discount for the first three months along with free user training and a dedicated Customer Success Manager with any pricing plan.

Try NetHunt CRM today at https://nethunt.com/tse.

This course is brought to you in part by the TSE Sales Certified Training Program, a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes, tune in on Apple Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS

Today on The Sales Evangelist, we’re joined by the Founder and Dean of The Non-Sleazy Sales Academy, Annie P. Ruggles. Annie has spent the last decade harnessing her Hulk-like disdain for hard sales and tacky self-promotion to help others sell their services without feeling slimy, queasy, or untrue to their ethics. And on today’s episode, she’ll explain how we can maneuver these tactics for sales in a post-COVID world.

How do I ensure that my business will succeed in a post-pandemic world?

• Change areas of your selling that aren’t right for your message and delivery. You no longer have the excuse of COVID to keep those bad habits.
• Consider the post-pandemic a clean slate to look at your selling procedures and identify where more education or skill is needed.
• We tend as small business owners to sell and manage our sales folks to sell to people exactly like us. Cast a wider net. 
• Balance your emotional storytelling with the details and KPIs.

What are some other things salespeople do that may be subtly eroding trust with a prospect? 

• If you can throw your sales script out the window, please do.
• The typical 30-minute discovery call no longer works: How do you know if you're the right fit for them if you blab the whole time?
• Instead, ask, without any fluff, what is the most important problem we could solve together? And how will you know if we're successful?

What can I do for my business to thrive?

• Do more to rise against the horrible reputation of selling.
• We can have literally anything brought to us in minutes, yet we still have this idea that selling requires a ghoulish, predatory behavior. 
• Whoever you are or whatever your personality is, you’re a salesperson if you deliver value and receive profit. That includes parents, coaches, teachers, and many other professions you might not consider.

If you're telling your story, how do you know how much emotion to bring?

• What she doesn't want to do is come off like it's all about her. So she's not going to share personal or painful details, but she will share her story, the emotions she felt, and why that experience helps her understand the prospect’s needs.
• Dial down the detail, dial up the emotion; it helps cast a wider demographics net.

Annie’s major takeaway?

• Post-COVID, we crave connection more than ever. Be a genuine individual. Be present, be honest, and listen.
• Learn when to close your mouth and listen. Especially after sharing the price point, we tend to babble and fill the space. Do not fill the space - that’s their thinking space, and you should respect it.

Did Annie impact you? For those in an education space, visit her website. Otherwise, connect with her on LinkedIn and Instagram. 

If you’re interested in more sales stories, you can talk to Donald directly. Reach him on LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. 

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by NetHunt CRM.

NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and  G Suite integration, you can access your CRM data, launch bulk email campaigns, and set up automated sequences from the comfort of your inbox. NetHunt helps move leads down your sales funnel and never lets a valuable prospect go untouched.

NetHunt CRM offers TSE listeners a 40% discount for the first three months along with free user training and a dedicated Customer Success Manager with any pricing plan.

Try NetHunt CRM today at https://nethunt.com/tse.

This course is brought to you in part by the TSE Sales Certified Training Program, a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes, tune in on Apple Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS

Here’s a fun fact: Only 33% of decision-makers feel their organization is ready to get back to in-person work. What does this mean for the sales professional? In today’s episode of The Sales Evangelist, Donald shares three insights salespeople should remember as we adjust to the inevitable post-COVID return to office work. Over the next four to six episodes of the podcast, you'll hear Donald talk with different sales leaders, authors, and sales coaches about what you need to know as we get back into the office full time.

Only a third of decision-makers feel their company is ready to return to the office.

• This Market Watch article details this statistic and that many decision-makers feel going back to the office will be unpredictable and potentially chaotic.
• What should the salesperson expect when they come back to the office?

Sales may slow down, and your sales process might take longer.

• Those decision-makers will have many fires to put out with the return to the office.
• They’ll have to ensure employee safety, implement new protocols, and return to their typical job as well. Meaning they might not have as much time to devote to your sale.

What can you do as a seller? Overplan.

• Don’t assume the sale, but ensure the sale.
• Map out the whole sales process to visually see what needs to happen to the deal or project to get implemented quickly. 

Communicate. And, whenever possible, over-communicate.

• Keep your prospect engaged and involved in the process to prevent them from becoming distant. 
• Communicate through multiple channels to ensure top-of-mind thought. Don’t go overboard, but make sure you’re available and easy to find.
• Consider utilizing text messaging. It's quick, it's easy, and virtually everybody has their phones on them at all times.
• The purpose of over-communicating is not to get something or finish a sale; you communicate to bring value. 

Become a digital seller, not a lone ranger.

• This article from the Harvard Business Review stresses the importance of being a digital-savvy sales professional.
• As the use of digital tools and analytics grows, Field Sales Reps will need more than just impersonal skills to be successful.
• The old profile of a “lone wolf” sales professional is giving way to a team player who can collaborate with others.

Donald’s final takeaway: If you think the buyer will clamor over you for your product and service, you need to change that mindset. From the wise words of Stephen Covey: Seek first to understand, then to be understood.

If you’re interested in more sales stories, you can talk to Donald directly. Reach him on LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. 

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by NetHunt CRM.

NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and  G Suite integration, you can access your CRM data, launch bulk email campaigns, and set up automated sequences from the comfort of your inbox. NetHunt helps move leads down your sales funnel and never lets a valuable prospect go untouched.

NetHunt CRM offers TSE listeners a 40% discount for the first three months along with free user training and a dedicated Customer Success Manager with any pricing plan.

Try NetHunt CRM today at https://nethunt.com/tse.

This course is brought to you in part by the TSE Sales Certified Training Program, a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes, tune in on Apple Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX. 

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS

On today’s episode of The Sales Evangelist, Donald is joined by Austin McCulloh, consultant and founder of Austin McCulloh Advising. Austin shows people how to prospect virtually, whether using LinkedIn, Facebook, or other methods to take advantage of online opportunities. During his professional career, he’s learned that what's between your ears is your biggest obstacle, not who’s in front of you.

Overcome your mental challenges.

• None of us are perfect, so stop trying to live up to an impossible standard.
• Some salespeople spend an hour researching before a main call only to get a prospect voicemail. How much excitement and energy do you have now to make that next call?
• Have a counsel or advisor around you - people you can bounce ideas off. Especially those better than you.
• Read The Four Agreements by Don Miguel Ruiz to understand and overcome your own self-limiting beliefs.

Develop a process.

• Some salespeople feel out a sale as it goes because they believe that’s what a successful salesperson can do. In actuality, a developed sales process is what brings confidence and success. 
• A big pro of virtual prospecting: You can look at and update a google doc while maintaining eye contact with a prospect.

What are some of the things salespeople tell themselves that prevent success?

• The belief that age prevents success. Those new to an industry or career often think they can’t work with someone older than themselves.
• From Austin’s firsthand experience, people genuinely don’t care about your age. They care about how competent you are and doing what you say you’re going to do.
• Read anything by Ed Mylett - Competence comes from doing what you say you're going to do. 

Austin tips to keep himself motivated:

• He writes down what he needs to do each day and keeps track of it quantitatively, meaning he can clearly measure his completion percentage.
• Some days the percentage will be higher than others. But if you consistently control what you can on a day-to-day or week-to-week basis, you're going to be a more competent person. 

Austin’s advice for the new or incoming salesperson:

• If you already have the job, figure out if it’s the job you want to have. If you don't believe what you're selling, it's going to be tough. 
• People stereotype right off the bat. So whether it's not having the proper clothing or the right look, don't put yourself at a disadvantage right away.
• Want to connect with Austin? Find him on LinkedIn and his company website.

If you are interested in more sales stories, you can talk to Donald directly. Reach him on LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. 

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by NetHunt CRM.

NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and  G Suite integration, you can access your CRM data, launch bulk email campaigns, and set up automated sequences from the comfort of your inbox. NetHunt helps move leads down your sales funnel and never lets a valuable prospect go untouched.

NetHunt CRM offers TSE listeners a 40% discount for the first three months along with free user training and a dedicated Customer Success Manager with any pricing plan.

Try NetHunt CRM today at https://nethunt.com/tse.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS

Today on The Sales Evangelist, Donald is joined by Junior Germain - intern extraordinaire at The Sales Evangelist. When he’s not hitting the books at BYU-Idaho, you can find Junior assisting the TSE team in all things social media, PR, and marketing. Today’s episode is a quick Q&A, where Junior asks Donald his questions about one topic: what do I need to do to succeed in sales?

Question 1: How do I overcome mental fatigue as a salesperson?

• When people tell you no, view it as a part of the sales game. (Meaning they aren’t rejecting the person; they’re rejecting the role.)
• That person might be in the middle of cooking dinner, watching a great Netflix show, or preparing for work. If you try to make a sale (especially when inconvenient for the prospect), you’ll inevitably get rejected.

Question 2: How do you overcome the fact that you’re interrupting their daily schedule? 

• You’re providing a helpful service or product - something of worth to your prospects. Your job is to help them realize that.
• You don’t want to convince people that you have a product they need; you want people to convince themselves.
• At the end of the day, a sales job isn’t about getting people to like you; it’s to deliver a message to solve a problem. And it’s a tough gig.

Question 3: What can I do to turn a no into a yes?

• Ask questions. Learn about their hesitations to help guide the conversation to a sale.
• Sometimes people won’t understand the offer, so the salesperson has to help them understand.
• Give them a menu option. List out a few common reasons someone might not be interested in your product, and use that to address their specific concerns.
• The key takeaway: understand your product or service. If you’re selling pest control products, you want to know what bugs are likely to be a problem, where they’ll be, and how they’ll present themselves in a house or yard. And since you probably didn’t learn pest control in school, it’s your job to fill the gaps in your knowledge.

You can connect with Junior on LinkedIn and keep an eye on The Sales Evanglist’s social media as well to see Junior’s work.

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by NetHunt CRM.

NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and  G Suite integration, you can access your CRM data, launch bulk email campaigns, and set up automated sequences from the comfort of your inbox. NetHunt helps move leads down your sales funnel and never lets a valuable prospect go untouched.

NetHunt CRM offers TSE listeners a 40% discount for the first three months along with free user training and a dedicated Customer Success Manager with any pricing plan.

Try NetHunt CRM today at https://nethunt.com/tse.

This course is brought to you in part by the TSE Sales Certified Training Program, a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes, tune in on Apple Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS

New sellers struggle to make sales because they lack the skill and experience to ask well-crafted questions and build rapport with their prospects. In this episode of The Sales Evangelist, guest Tony Morris tells us the five ways for new sellers to sell like pros.

As an author, podcaster, entrepreneur, and speaker for sales conferences worldwide, Tony knows how any beginner in the sales world can stand out.  

Follow the 80/20 rule (but in the proper order)

• Sales reps should apply the 80/20 rule when talking to prospects: listen 80% of the time and speak 20% of the time. (We have two ears and one mouth, so use them in that order.)
• Many salespeople use the 80/20 rule, but reversed. Tony’s first tip for new sellers: talk less and listen more. 
• When you encourage your prospect to talk more, you learn more about their needs and how you can help them.

Ask the right questions. 

• What makes a bad question? Any question that prompts a one-word answer. These questions are impersonal and don’t provide insight into the prospect’s journey.
• Instead, ask what Tony calls the “killer questions:” questions that allow you to understand what the prospect is looking for, what they’ve seen in your competition, and how you can help. 
• Sales managers should encourage their teams to ask open-ended questions. The goal is to hold a conversation, not an interrogation.

Treat people how they want to be treated.

• Remember the childhood The Golden Rule? Treat people how you want to be treated.
• In sales, throw that out the window. Follow the Platinum Rule: treat people how they want to be treated.
• You don’t respond to clients the same way every time because they all have different perspectives of what that looks like. Pay attention to how they want to be treated, and respond accordingly. 

Be interested, not interesting.

• Top salespeople are genuinely curious and interested in their prospects. Your job is not to sell but to serve by helping them buy what is most appropriate to their needs.
• Genuine interest will transform regular customers into ambassadors who recommend you to their friends, family, and colleagues.  

Be The Challenger 

• The book The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon challenged Tony’s perspective on sales. 
• Tony initially thought sales to be about relationships. However, this book shows most successful salespeople share insights to make their prospects think differently. 

Do the basics brilliantly.

• We over-complicate the sales process. The basics are pretty simple: schedule meetings, prepare questions to preempt objections, build rapport, understand problems, and develop solutions. 
• For example, you need to offer multiple touchpoints. If they are genuine prospect, connect with them on LinkedIn, comment on their post, send them articles of interest or a copy of your book. 
• Once you know how to do things the right way, you’ll want to keep going. The more you get good results, the more these actions become habitual.

 Connect with Tony Morris via his LinkedIn, and you can also check out his website, Tony Morris International.  

If you are interested in more sales stories, you can talk to Donald directly. Reach him on LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. 

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by NetHunt CRM.

NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and  G Suite integration, you can access your CRM data, launch bulk email campaigns, and set up automated sequences from the comfort of your inbox. NetHunt helps move leads down your sales funnel and never lets a valuable prospect go untouched.

NetHunt CRM offers TSE listeners a 40% discount for the first three months along with free user training and a dedicated Customer Success Manager with any pricing plan.

Try NetHunt CRM today at https://nethunt.com/tse.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS

Today on The Sales Evangelist, we’re joined by Shufflrr CEO and co-founder James Ontra to discuss the importance of storytelling in sales. What’s Shufflrr? They help companies transform humble PowerPoints into invaluable business assets. Even better, your entire company can present and share from those same decks. It’s a paradigm change in presentation management that’s long overdue.

Why are presentations so important?

• Presentations are an integral part of the business world. From product information to case studies to introductions, companies communicate to each other through presentations. 
• We typically think of presentations as a single document, but it’s more nuanced than that. Every presentation is a story, and every slide is a scene.
• Within Shuffler, you can drag and drop slides to create custom stories, and your entire company can present and share from those same decks.
• Meaning, those coworkers presenting in London or Hong Kong will be unified with the same platform.

How do we tell better stories?

• Most modern presentations are slapped together to supplement basic information. (Remember that college lecture that made you fall asleep every Monday and Wednesday morning?) 
• You want your slides to follow, not force, the conversation.
• Emotional storytelling conveys the experience when the time is right; that’s the difference between a $1 billion and $2 billion sponsor or whether or not you make your sale.
• If you move your audience, you’ve made an impact. There’s nothing worse than indifference.

Applying storytelling to sales.

• People buy emotionally and justify logically. 
• The key to effective presentations is to determine which components emotionally drive you and your product or service.
• You probably have dozens of disorganized sales and marketing presentations. James recommends you put them in one place and decide which ones can best tell your story. (AKA exactly what Shufflrr will do for you.)
• Consistent presentations throughout your organization will help you achieve your goals. 
• The typical funnel: sales make a PowerPoint and then send it to marketing for their blessing. Shufflrr gives you marketing-blessed PowerPoints to pick from that ensure brand consistency.

James’s final takeaway: Your presentations tell your company’s story, and each slide is a scene. Once you figure out which scenes appeal emotionally to your audience, use those across your company.

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS

On today’s episode of The Sales Evangelist, we’re joined by coach, speaker, and presenter Francois Lupien. From Tae Kwon Do Canadian champion to a top real estate agent to serial entrepreneur, Francois has worn multiple hats and now dedicates himself to helping entrepreneurs increase their net worth and accomplish their goals. Today, he lets us know why sales are important and his approach to doing it right every time.

But first, why are sales so important?

• Nothing happens until a sale is made, regardless of the field. A sale is needed for a business, just like fuel is needed for any car.
• For the client, you are an essential cog in the wheel. There are many problems and many solutions, but the salesperson’s job is to ensure the solution is brought to the problem.
• As a salesperson, you need to be Sherlock Holmes: inquisitive, curious, and 100% focused on the person in front of you. Genuine interest in the client is your first role.

Francois’s tips to be excellent in sales:

• Questions are the answer. If you aren’t getting the answers you want, change your questions to get the right answers.
• Do not make assumptions as a salesperson - you will fail. Ask questions to find out what the prospect wants.
• The salesperson’s job is to serve the people, even if they aren’t the perfect fit for the sale. If you remain professional and helpful, they’ll be impressed and give referrals to more prospects.
• Use active listening to figure out what information you need from the prospect.
• A phrase that brings sales “I can help you with that. It’s very common with the people that I deal with. If I can show you how to solve your problem, will you work with me?”

His parting advice:

• His go-to method - describe a scenario and ask the client if the scenario describes them.
• Never ask to close or make the person join when they’re in that stressful environment (AKA when you tell them the price.) 
• After stating the price, link your service back to their end result - exceeding their expectations and future pacing. Once they’re back in a yes mentality, move forward and make the sale.
• One major takeaway? Listen to the people who’ve been in your situation. Success leaves clues. Don’t try to reinvent the wheel and embrace the experience of others. 

Connect with Francois on LinkedIn and at his website howtobecomemore.com to schedule a free call with him!

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by NetHunt CRM.

NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and  G Suite integration, you can access your CRM data, launch bulk email campaigns, and set up automated sequences from the comfort of your inbox. NetHunt helps move leads down your sales funnel and never lets a valuable prospect go untouched.

NetHunt CRM offers TSE listeners a 40% discount for the first three months along with free user training and a dedicated Customer Success Manager with any pricing plan.

Try NetHunt CRM today at https://nethunt.com/tse.

This course is brought to you in part by the TSE Sales Certified Training Program, a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

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Audio provided by Free SFX.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS