The Sales Evangelist

The Sales Evangelist

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The Sales Evangelist episodes

  • 3 Things You Should Know Before Your First BDR Role | Donald Kelly - 1443

    Today on The Sales Evangelist, Donald gives three tips to consider before your first BDR role. Success doesn’t happen overnight, but using Donald’s tips will pave the path to your success as you begin your sales career.

    Don’t take it personally.

    • There will be times people hang up on you are simply not interested - it happens to everyone. But don’t let that unmotivate you!
    • There will also be times putting yourself out there, and engaging with the prospect will be what makes the sale.
    • Even if a prospect isn’t interested, recognize they’re rejecting the offer and not the salesperson.

    Follow up more than you think you should.

    • 80% of sales require five follow-up calls after the meeting, yet 44% of salespeople give up after one follow-up. Why is that?
    • Salespeople are often afraid of how they’re presenting themselves if they contact a prospect multiple times in a row. Even worse, the salesperson might have their feelings hurt after a nonresponse. 
    • Avoiding these mentalities is key to developing sales. From the wise words of Donald Kelly, “follow-up, follow-up, follow-up.”

    It’s important to develop a process.

    • Have you ever run across another salesperson who just seems like they have everything together? You only see half the picture.
    • You only see the results of their effort. You don’t see the reading, practice, and organizational work that developed their sales process.
    • As a new seller, you will not have developed a refined process that works for you; that simply happens with experience and exposure.
    • Malcolm Gladwell’s book “Outliers,” says you need 10,000 hours of work to be good at something

    Here’s a bonus secret:

    • If you want to succeed as a BDR, talk with someone in that role who has developed their process.
    • Take the time and ask them what they would do if they were in your shoes. 
    • They’ll probably say to listen to The Sales Evangelist, but they’ll also give helpful advice that can help launch you from point A to point B.

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by NetHunt CRM.

    NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and  G Suite integration, you can access your CRM data, launch bulk email campaigns, and set up automated sequences from the comfort of your inbox. NetHunt helps move leads down your sales funnel and never lets a valuable prospect go untouched.

    NetHunt CRM offers TSE listeners a 40% discount for the first three months along with free user training and a dedicated Customer Success Manager with any pricing plan.

    Try NetHunt CRM today at https://nethunt.com/tse.

    This course is brought to you in part by the TSE Sales Certified Training Program, a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

    We’d love for you to join us for our next episodes, tune in on Apple Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

    Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

    Audio provided by Free SFX. 

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    15 min
  • It Sounds Like I'm Prying In Their Business | Donald Kelly - 1442

    A salesperson usually has a list of questions they want to ask a prospect. After all, understanding the prospect and their business is necessary to know if and how you can help them and their business. But often, these questions come across as overly prying. How do you fix this? By using Donald’s four tips to avoid sounding like you’re prying in their business.

    Build rapport before you ask questions.

    • The private information you need will come only if the prospect feels comfortable.
    • You don’t have the authority to ask those questions when you first start interacting with a prospect.
    • The key? Don’t ask about the weather - surface-level questions don’t build the relationship you need. 
    • Ask more profound questions and provide thoughtful engagement to show the client you care about their result.

    Let them know you’ll be asking tough questions. 

    • Think back to episode 1275 and episode 452 about rapport building and rule-setting, respectively - these elements are critical to establishing before asking questions.
    • Give a prospect everything they need to know before starting, and they’ll be much more likely to be okay with it.

    Be mindful of your question phrasing.

    • The way you phrase questions or statements will change the impact of the question.
    • Softening questions by providing your reasons for the questions will make a prospect more likely to react positively and give a thorough answer. 

    Educate them enough before you ask the question

    • Enter the room as a professional to be treated as a professional.
    • If a client recognizes someone as an expert, they’ll be more willing to divulge information.
    • Share relevant statistics that link to your question - it shows you know what you’re talking about, especially if you apply that statistic to your end result.

    Put these points together, and your questions will not come across as prying; because you’ve done the research and methods to build a relationship with your prospect and show you deserve answers to your questions.

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by NetHunt CRM.

    NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and  G Suite integration, you can access your CRM data, launch bulk email campaigns, and set up automated sequences from the comfort of your inbox. NetHunt helps move leads down your sales funnel and never lets a valuable prospect go untouched.

    NetHunt CRM offers TSE listeners a 40% discount for the first three months along with free user training and a dedicated Customer Success Manager with any pricing plan.

    Try NetHunt CRM today at https://nethunt.com/tse.

    This course is brought to you in part by the TSE Sales Certified Training Program, a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

    We’d love for you to join us for our next episodes, tune in on Apple Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

    Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

    Audio provided by Free SFX. 

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    17 min
  • How to Draft Sales Questions According to Your Customer's Personality | David Garcia - 1441

    Today on The Sales Evangelist, we’re joined by David Garcia. The current CEO of the pre-employment background check company ScoutLogic Screening, David’s 25 years of experience in B2B sales and marketing has made him well-accustomed to asking the right questions. With a specialty in big enterprise deals, David developed a strategic sales method to optimize his success chances. He’ll share some of that methodology by telling us four things to consider when drafting sales questions based on a customer’s personality.

    Rethink your role in the sales process. 

    • Sales is shifting away from a sales-driven approach. Consider yourself more akin to an intelligence agent. (Think Carrie Mathison from Homeland.)
    • Why is this important?  Because sales today is 80% research and 20% asking questions.
    • Salespeople are versed in researching a company: check reports, Twitter feeds, social media; you can learn a lot that way. But when David says research, he means to learn about the buyer - the person on the other end of the call or table.
    • You know this, one of the best ways to build rapport with someone is to find a common interest. 

    Discover your prospect’s learning style.

    • You need to uncover what that person’s learning style is or how they absorb and give information.
    • We all have four primary learning styles: listening, visual, reading, and tactile and touch. David recommends finding out either from others through research or even asking the prospect directly. 

    Find your prospect’s personal win.

    • This tip is the most critical, and it’s important to remember that your prospect’s personal win might not align with their business objective.
    • When crafting the value proposition, you want more than to get the organization’s goal. You want to provide a way the prospect can keep building bricks towards their personal win, whatever it may be.

    Strategize the questions you ask.

    • In the age of zoom, people have less time than ever to answer questions.
    • Buyers don't want to give you a lot of information anymore; they want solutions. They want to know that you're coming with expertise and advice.
    • Think about what’s most important: where are they at in the sales process? What's going to move them to the next step?

    What is David’s major takeaway? Do your homework upfront. Grab pieces of information when you can; even a half-hour of research on a buyer will make you a better salesperson.

    Want to get in touch with David? Email him at [email protected]

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by NetHunt CRM.

    NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and  G Suite integration, you can access your CRM data, launch bulk email campaigns, and set up automated sequences from the comfort of your inbox. NetHunt helps move leads down your sales funnel and never lets a valuable prospect go untouched.

    NetHunt CRM offers TSE listeners a 40% discount for the first three months along with free user training and a dedicated Customer Success Manager with any pricing plan.

    Try NetHunt CRM today at https://nethunt.com/tse.

    This course is brought to you in part by the TSE Sales Certified Training Program, a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

    We’d love for you to join us for our next episodes, tune in on Apple Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

    Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

    Audio provided by Free SFX. 

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    25 min
  • Ask Powerful Questions During Inbound Meetings Without Interrogating Your Prospects | David Goings - 1440

    On today’s episode of The Sales Evangelist, we’re joined by David Goings, self-professed sales nerd and current SMB team lead at LogicGate. 

    David believes in making an impact in the prospect’s sales journey.

    • Sales, at its core, should bring a positive impact to your customer’s lives.
    • You might do that through your products and services. But also, sometimes it's just in the experience that you have with the customer.
    • From an inbound perspective, you need to consider where the customer may be in the buying process. With an inbound conversation, the prospect may have already identified that problem internally. 
    • In an outbound conversation, you may have just pique someone's interest. But the prospect is still identifying the problem. 

    David’s Three Tips to Avoid Conversations Feeling Like an Interrogation

    • Change your mindset. You need to come in and understand that your job is to help the other person, not to make a sale. You morally can't pitch products and solutions until you know the prospect’s current situation and goals.
    • Set expectations for both you and your prospect. It all starts from humans wanting to know what's next. For any kind of business setting, especially a first conversation, ease the customer’s mind and let them know what will happen in the conversation.
    • Bring a perspective. Young professionals have a hard time feeling they belong in the room. They're not an expert. But while they may not be an expert in their industry, they’re experts in buying technology, in their customers, and their customer’s stories on how we've impacted them.
    • Here’s a bonus tip: ask layered questions to understand your customer’s needs. David uses the TED acronym: tell me, explain to me, describe to me.

    David’s advice for the sales professional:

    • The way we do things as sales professionals in the sales process can be the differentiator for us.
    • Unpack and understand your “why” as a sales professional. If you can get behind your “why,” it positively impacts the customer.
    • Read “Selling with Noble Purpose” by Lisa McLeod.

    Want to get ahold of David? Reach out on LinkedIn (and be sure to congratulate him on his recent job change.)

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    30 min
  • Start Asking Stupid Questions | Donald Kelly - 1439

    Sometimes we have in our minds that we ask stupid questions. This mentality creates roadblocks, and these roadblocks stop us from getting the information we need to help our clients in a way they need to be helped. In today's episode of The Sales Evangelist, Donald shares with you what you can do to overcome this thought and how you can prepare to ask the right questions.

    The American Dream is Dead

    • Donald asked everyday people a question: do they believe the American Dream is dead?
    • Those initial nerves that come with asking strangers big questions turned to excitement when those strangers animatedly responded, “no, the dream isn’t dead!” (just more difficult to achieve.)
    • What did Donald learn from the experience? Questions we might be nervous to ask often come lead to the most success. 

    Some of the reasons you don’t ask meaningful questions: 

    • You are self-conscious. You focus back on yourself because you think it might sound bad.
    • You think the question might be too rude, against social norms, or that you don't want to come off as pushy.
    • You think you should already know the answer to the question.
    • The person is an executive, so you don't want to bother them.

    How should you ask the question, even if it’s “stupid?”

    • Ask any attorney; you don't ask a question if you don't know where the answer will lead. In a sales scenario, you need to figure out where you want the conversation to go.
    • The more confident you are in the topic, the less stupid a question will be in your mind.
    • To ask the right questions, you must understand the problems your prospects face.
    • The takeaway here is that you should study and understand your client’s industry and business to understand the intricacies they face.

    Our parting thoughts? Know where your question will lead, make sure your questions are simple and don't ever think it's stupid

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    15 min
  • One Major Closing Question You’re Neglecting To Ask | Donald Kelly - 1438

    In today’s episode of The Sales Evangelist, Donald Kelly gives us the scoop on one major closing question you’re neglecting to ask.

    But first, let’s picture this scenario.

    • Dave is a salesperson who has been working with his lead, Bob, for three months. 
    • His sale is in the bag; he gave a fantastic presentation, his sales engineer answered every question the prospect had, and Dave sent them a proposal.
    • Despite going through every step in the process, Dave didn’t get the result he wanted; he got hit with the “we’re going to need some more time to think about it” conversation. Where did he go wrong?

    It’s simple - there’s one question he forgot to ask.

    • The ultimate question: Would I make this purchase based on the same information I know if I were the buyer?
    • Sales is shortsighted - we’re focused on our pipeline. Dave was focused on meeting his quota, impressing his manager, and making sales rather than his prospect’s needs. 

    How can you ask this question to improve your sales strategy?

    • Habit #5 of “The 7 Habits of Highly Effective People” - Seek first to understand, then seek to be understood. 
    • Consider the context of the buyer. What business problem are you solving for them? Look at the industry they’re in and their relationship with the software to make informed decisions.
    • Did you give the buyer a parachute in case things go south? Did you give them an out? Not every deal will close - that’s just a given. But asking this question will provide you with more predictability with closings. 
    • If we are more diligent in asking questions and analyze the deal from the buyer’s standpoint, your sales will increase. 

    Donald’s ultimate takeaway? Start the conversion process earlier. Ask your prospects, “based on what you know, do you feel confident moving forward?” If you fix any problems early, the prospect will have a higher degree of confidence at the end of the sales process.

    Connect with Donald on LinkedIn and let him know if this helped close more deals.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    16 min
  • Are You Really Listening to Your Customers? 3 Ways to Enhance Your Listening Skills | Michael Reddington - 1437

    On today’s episode, we welcomed Michael Reddington, a certified forensic interviewer and President of InQuasive, Inc. His company integrates components of effective interview techniques with current business research to show others how to use the truth to their advantage. The topic for today? Why listening is critical to sales.

    Why is listening important?

    • Humans aren’t meant to be good listeners. It’s difficult for us to sideline our egos and focus on the goal instead of the people while in conversation.
    • Because it can be a rarity, actively listening while in the sales environment (or any environment) can be the differentiator between you and your competitors.

    Key steps to listening:

    • Limit variables during an interaction. There can be distractions in your mind and environment that prevent you from listening.
    • Have a good plan going into the conversation. This can limit distractions and result in more efficient and positive discussions.

    Michael’s three points to enhance listening:

    • Have a plan - Focus on what you have instead of what you don’t. Limit your own internal monologue to focus on the conversation at hand.
    • Be patient and let the conversation come to you - When people are stressed, they tend to fall back on what they know. For sales situations, this is likely your product or service. Dominating the conversation in this manner can result in turning a prospect off the sale.
    • Listen for intelligence, not information - The traditional sales methodology was to listen for specific pain points and use those points to place a prospect in a particular box. However, this method ignores the nuances of the sales situation. The reasoning behind a motivation is just as, if not more, important than the motivation itself.

    How can you use listening to differentiate yourself in the market?

    • Research shows that only about 14% of the factors we believe to be differentiated are actually different in the market. So, how can you stand out?
    • Prospects often expect a salesperson to sell their product, not provide value.
    • When interacting with a prospect, think about how you can provide a clear value to them. Not only will this surprise them, but the unsolicited nature of the value opens the door for more robust communication.
    • Teaching is the most essential part of selling. 

    Michael’s main takeaway? Let the conversation come to you.

    Learn more about the programs and services Micahel offers at InQuasive, or find him on LinkedIn.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    25 min
  • 10 Powerful Sales Questions BDRs Can Use in a Discovery Meeting | Donald Kelly - 1436

    In this episode, Donald Kelly shares ten questions to ask the prospects when you are meeting them for the first time. 

    What problems are you trying to solve today?

    • Your goal is to get deeper and to figure out the problem the prospect is trying to solve. 

    Why is that a particular problem right now?

    • This allows the prospects to vocalize what they think the problem is. 

    What’s the source of that problem?

    • This will help the prospects think of the source of their problem if there is any. 

    What would happen if you don’t do anything today?

    • Ask them this question to put the decision back. Don’t use this question right off the bat. Only use it when you’ve already established some rapport.

    Why is it a priority today?

    • It allows you to figure out why there’s an urge to solve the problem. 

    Why hasn’t it been addressed before?

    • This question allows you to probe deeper into the problem of the prospects. 

    What would a successful outcome look like in, say, for example, six months from now if we work together?

    • It paints the bigger picture that you are both on the same page and that you’re already visualizing the partnership. 

    If you don’t choose our services today, do you have another plan in place? 

    What have you done in the past, and what were your primary roadblocks from that?

    Have you purchased a product/service similar to what we’re offering before?

    This gives you an insight into the solutions that they’ve entertained and used before.

    What are the potential challenges you can foresee when it comes to getting a solution like this?

    Allow them to visualize the potential roadblocks along the way. Some prospects are scared of roadblocks, but when they can visualize it, they can see where the error lies and what actions they can take to address the error. 

    These are all simple and great discovery questions. They might be basic questions, but these will allow you to dig deeper into the root cause to address the real problem. 

    “10 Powerful Sales Questions BDRs Can Use in a Discovery Meeting” episode resources

    Speak with Donald directly for more sales talks. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook, about any sales concerns. 

    This episode is brought to you in part by Skipio. 

    Are you sick of crickets? The pain of sales reps continually reaching out with phone calls and emails and not receiving a response is real. 

    85% of people prefer text over email and phone calls because they want to engage in a conversation. All text messaging is not equal. Customers respond to people, NOT BOTS. Be more like people and start having conversations that end in conversions. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by NetHunt CRM.

    NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and G Suite integration, you can access all the CRM data, launch bulk email campaigns, and set up automated sequences right from your inbox. NetHunt helps to move your leads down your sales funnel and never let the valuable prospects go untouched.

    NetHunt CRM offers TSE listeners a 40% discount for the first 3 months along with free user training and a dedicated Customer Success Manager with any pricing plan. 

    Try NetHunt CRM today →  https://nethunt.com/tse

    This course is brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077. "We value your opinion and always want to improve the quality of our show. Complete our 2 mins survey here: thesalesevangelist.com/survey. 

    We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to. 

    You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial. 

    Audio provided by Free SFX. Other songs used in the episodes are as follows: The Organ Grinder, written by Bradley Jay Hill, performed by Bright Seed and Produced by Brightseed and Hill.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    12 min
  • Easy Ways to Make New LinkedIn Connections Without Sounding Spammy | Jose Quiroz - 1435

    In this episode, Jose Quiroz joins Donald Kelly to talk about the easy ways to make new LinkedIn connections without sounding spammy. 

    • Jose Quiroz is an immigrant, an entrepreneur, and a business guy. His mentality is always veered into finding opportunities and creating opportunities. For Jose, it’s more about creation than consumption. 
    • He has a lot of experience with the family business and regional operations as his dad started a janitorial company. 
    • After college, he got into the corporate world and fell under the Director of Digital Marketing sphere. 
    • Jose’s unique selling proposition is adapting the digital strategy and the digital language to the overall brand strategy. He helps business owners understand how they can leverage digital strategies to scale up their operations. 

    Building connections

    • Businesses can find a third party who can do their massive lead generation for them. At that point, connecting isn’t about building relationships. Connecting then becomes a numbers game. 
    • This means that you’re not creating rapport, and you probably won’t see the long same long-term benefits as well, and you’d probably tend to see the quality drop and diminish a little. 
    • This approach is effective if there’s a need for an immediate lead in the business. 
    • The first mistake that salespeople make on LinkedIn is that they try to figuratively get to the wedding chapel right away without doing the first dates and the video calls. 
    • Salespeople cannot pull the trigger way too soon without building the needed rapport first. 

    Avoid the spammy approach

    • For Jose, it may not be a matter of time but rather a matter of communication. 
    • Based on a stat that Jose read in the past, there’s an average of 10 exchanged messages for most Tinder matches. The messages may have been sent within a day period, a week period, or within an ‘X’ amount of period. The same philosophy can be applied on LinkedIn. 
    • It’s not about waiting for a time frame before you feel the need to nurture the prospects. It’s more of the need to engage the prospects and connect with them as individuals. 
    • You need to build that qualitative feeling and see the communication build-up. 
    • If you sense that the prospect is starting to get a little cold, then back off a little bit. Use the time to research materials and sources that are beneficial for the prospects. 
    • Your goal is to build rapport so that the prospects would trust you, buy into your confidence, your expertise, and eventually do business with you. 
    • LinkedIn today isn’t just about hearing new job openings and other career moves. LinkedIn is now a platform for personal development, identifying concepts, taking in the best practices, and others. 
    • People are now on LinkedIn to consume information that is valuable to them. Salespeople can use this to their advantage so that they can use that intent and give the prospects what they’re looking for. 

    Determine your goals 

    • People go into LinkedIn to generate sales but aside from that, you need to be specific with your goals - is it to increase connections or is it to move on to direct messaging. 
    • It’s also important to determine the value of direct messaging because that’s what everything is leading towards. If you can get people engaged in your LinkedIn messages then you can bypass the different funnels and you’re able to get them where you need them. 
    • Salespeople are missing the direct message feature because of the shiny syndrome object. Everyone wants to find that funnel that they can automatically turn on and will already do the heavy lifting for them. 
    • They are focused on finding solutions that they miss the opportunity, that is the direct messaging. 

    • Another effective approach is by engaging with prospects first. 
    • Identify your prospects and see what their activities are on LinkedIn. Figure out if they’re posting original content, curate content, and other habits they have on the platform. 
    • Use the available information you gathered in starting a conversation with them and building rapport with them. Send a connection request once you’ve engaged with them. 
    • There’s a lot of targeting that you can do but to reach out individually is another story.
    • The rule of the thumb is: engage before sending a connection, send a connection, keep the engagement going, and carry on the conversation. 
    • A video attached in the conversation is effective but in a certain timing of the conversation. Get to a comfortable level with the person you’re speaking with first before you send an audio or video. 

     

    “Easy Ways to Make New LinkedIn Connections Without Sounding Spammy” episode resources

    Follow Jose Quiroz on LinkedIn. You can also check out his podcast here. Speak with Donald directly for more sales talks. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook, about any sales concerns. 

    This episode is brought to you in part by Skipio. 

    Are you sick of crickets? The pain of sales reps continually reaching out with phone calls and emails and not receiving a response is real. 

    85% of people prefer text over email and phone calls because they want to engage in a conversation. All text messaging is not equal. Customers respond to people, NOT BOTS. Be more like people and start having conversations that end in conversions. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by NetHunt CRM.

    NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and G Suite integration, you can access all the CRM data, launch bulk email campaigns, and set up automated sequences right from your inbox. NetHunt helps to move your leads down your sales funnel and never let the valuable prospects go untouched.

    NetHunt CRM offers TSE listeners a 40% discount for the first 3 months along with free user training and a dedicated Customer Success Manager with any pricing plan. 

    Try NetHunt CRM today →  https://nethunt.com/tse

     

    This course is brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077. "We value your opinion and always want to improve the quality of our show. Complete our 2 mins survey here: thesalesevangelist.com/survey. 

    We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to. 

    You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial. 

    Audio provided by Free SFX. Other songs used in the episodes are as follows: The Organ Grinder, written by Bradley Jay Hill, performed by Bright Seed and Produced by Brightseed and Hill.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    29 min
  • LinkedIn: Best Practices for Finding Hot B2B Prospects on LinkedIn| Doug C Brown - 1434

    Join us in today’s episode as Doug C. Brown and Donald Kelly talk about the best practices for finding hot B2B prospects on LinkedIn.

    What are salespeople doing wrong on LinkedIn?

    • Doug Brown often sees a lot of people on LinkedIn who are making prospecting a complex process. 
    • The other mistake is that they’re not clear on their target audience. 
    • Sometimes, it’s not the sales reps fault because they’re trained to prospect in a certain way. On LinkedIn, however, one has to think differently. Instead of targeting many people at once, it’s better to start narrowing at the top of the funnel and getting more focused going down. 
    • Narrowing down prospects means that you’re able to pick 25-30 ideal target customers from your list of 100 people to prospect. 
    • Think of the ultra-high quality prospects that you would love to do business with because the challenge on LinkedIn and other prospecting methods is the follow-up. 
    • The power of follow-up is huge and impactful and this process has to start from the first conversation or from the first connection. 

    Prospecting today

    • The prospecting game has changed because of the birth of the Internet but the basics of prospecting is no different then as it is now. 
    • The basic concept of prospecting is still building relationships. 
    • The difference in today’s sellers and buyers is the information. Sellers then had all the information. Today, buyers can access the information with a few clicks of their mouse or scrolls of their phones. Sometimes, they even have more knowledge than the sellers. 
    • In terms of selling and prospecting, the buyers don’t care about what the sellers know. Rather, the buyers care about what they need, what they want, and what they have to have. 
    • Sellers need to build the relationship and we need to make the prospects feel valued in the relationship. If you don’t build the relationship then you won’t get as high a conversion rate or a closing rate. 
    • The goal is to sell based on value, and by value, it means what your prospects value. 

    Building the right way

    • Sales is very much like wooing a person you like. You give them flowers, you do your best to impress them, and more. 
    • The same is true for your prospects. You want to build a business relationship with them so you also need to let them know that you care about them and you want to help them solve their problems. 
    • Asking permission will get you a long way. Before you start asking questions and digging information on LinkedIn, try to ask permission first. You will have higher chances of getting answered and replied to if you get their permission first. 
    • Join the groups where the people you’ve reached out to are frequenting. Start answering questions in the group and position yourself as an expert. 
    • You also have to use offline methods as well when following up and engaging with your prospects. 

    “LinkedIn: Best Practices for Finding Hot B2B Prospects on LinkedIn” episode resources

    Follow Doug C. Brown on LinkedIn. Speak with Donald directly for more sales talks. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook, about any sales concerns. 

    This episode is brought to you in part by Skipio. 

    Are you sick of crickets? The pain of sales reps continually reaching out with phone calls and emails and not receiving a response is real. 

    85% of people prefer text over email and phone calls because they want to engage in a conversation. All text messaging is not equal. Customers respond to people, NOT BOTS. Be more like people and start having conversations that end in conversions. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by NetHunt CRM.

    NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and G Suite integration, you can access all the CRM data, launch bulk email campaigns, and set up automated sequences right from your inbox. NetHunt helps to move your leads down your sales funnel and never let the valuable prospects go untouched.

    NetHunt CRM offers TSE listeners a 40% discount for the first 3 months along with free user training and a dedicated Customer Success Manager with any pricing plan. 

    Try NetHunt CRM today →  https://nethunt.com/tse

    This course is brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077. "We value your opinion and always want to improve the quality of our show. Complete our 2 mins survey here: thesalesevangelist.com/survey. 

    We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to. 

    You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial. 

    Audio provided by Free SFX. Other songs used in the episodes are as follows: The Organ Grinder, written by Bradley Jay Hill, performed by Bright Seed and Produced by Brightseed and Hill.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    31 min

About The Sales Evangelist

From the publisher's feed

I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working.

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