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If you’ve ever felt stuck or unsure about how to approach creating a new product, this episode is for you. I’ve put together a TPT product creation checklist that will help you streamline your product creation process and ultimately boost your sales.

We’ll cover the importance of market research, creating a product outline, design and layout, SEO, quality control, pricing strategies, and more. Plus, I’ll share what to look for when it’s time to re-evaluate your product after it’s gone live…because we all know this is a continuous process!

01:04 - Why you need to do market research, and what to look for during the process

04:47 - My go-to tools for creating high-quality TPT products

07:30 -  What to consider when making decisions about pricing your product

08:47 - Tips for planning a new product launch that will build buzz and give you a boost in SEO

Resources:

• Follow me on Instagram @kristendoyle.co 
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode68

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward. 

 ➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Let’s go ahead and address the obvious. TPT sales are down right now for a lot of sellers. But guess what? Your hands are not tied. There are things we can do to increase sales. We just may need to get a little creative with our strategies in order to get more eyes on your TPT products.

I have eight strategies to share with you today that will help you amp up the traffic coming to your store. Even if you’re a veteran seller and feel like you’ve tried all the things, I’ll bet that there will be at least a couple of strategies in this list that you haven’t yet considered.

01:04 - Getting strategic about your freebies

04:42 - What an ambassador program is and how it can help you get more eyes on your TPT products

09:25 - Why you may want to consider running retargeting ads

12:22 - A fun way to use gamification to drive people to your TPT store

Resources:

• Episode 22, Choosing the Best Opt In Freebie for Email List Building
• Episode 21, Free Resource Library vs. Individual Opt Ins
• Episode 20, Making the Most of Your Email Marketing with Melissa Seideman
• Follow me on Instagram @kristendoyle.co 
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode67

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward. 

 ➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Let’s look at a roadblock that every TPT seller has faced at some point - when those products in our stores just aren’t converting. We’ve all looked at our dashboards wondering why a great resource isn’t selling as well as it should be.

I’m sharing the top five reasons your TPT product isn’t converting and providing you with straightforward fixes to turn things around. From bad-quality thumbnails to missing previews and ineffective product descriptions, we’ll address it all. Plus, you’ll gain tips on utilizing social proof to build trust with potential buyers.

Get ready to learn how to turn your products into conversion machines and boost your TPT sales! After listening, start implementing these strategies right away. Choose a product that isn’t converting as well as you think it should be, and give it an overhaul using these strategies.

01:07 - Why bad-quality thumbnails are a top reason why your TPT product isn’t converting, and how to improve them

04:05 - How important thumbnails are and mistakes I see people make with thumbnail creation

06:04 - My top tips for writing a compelling product description

08:03 - Why social proof matters and places to put social proof in your listings

10:12 - Determining if price point plays a factor in why your TPT product isn’t converting

Resources:

• Join The STS Insiders!
• Follow me on Instagram @kristendoyle.co 
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode66

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward. 

 ➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

You may have found that it’s often a better use of your time to optimize and update your current TPT listings rather than constantly cranking out new resources. Well, the same is true for your existing blog posts. If you have an SEO strategy plan, updating old blog posts can bring in traffic faster than creating new ones.

If you have no idea where to start when it comes to implementing an SEO strategy, you’re in the right place. I have a step-by-step process to help you identify which blog posts need some SEO love and how to make the necessary updates.

By implementing these small changes, you’ll be amazed at the big difference they can make in driving traffic to your site. While SEO shouldn’t be your sole marketing strategy, it is a passive way to attract more of your ideal customers to your content. Ready to give your blog posts a traffic boost?

02:06 - Why you should connect your website to Google Search Console and how to use it

06:00 - 4 simple updates that you can make to your old blog posts and the SEO strategy behind them

07:53 - My best tips for improving your meta descriptions

09:24 - What to do after implementing this SEO strategy plan

Resources:

• Google Search Console 
• Follow me on Instagram @kristendoyle.co 
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode65 

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward. 

 ➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Have you ever seen a new review pop up for one of your resources and felt an anxious knot in your stomach? With TPT feedback comes a roller coaster of emotions. When the reviews are positive, it’s the best feeling in the world. But when you see those negative reviews, it’s the total opposite.

The truth is, getting reviews (whether they are negative or positive) is a part of our business that we have to deal with. Sometimes it has absolutely nothing to do with our actual resources, and sometimes it can provide us with constructive feedback. Today we’re going to explore how to navigate this TPT feedback from how to process it, whether or not to respond to it, and everything in between.

1:14 - Why you should expect negative TPT feedback

3:12 - Strategies to implement for processing TPT feedback without taking it personally

7:09 - Examples of “out there” negative feedback that other sellers have received 

9:49 - Answering the question, should I reply to negative TPT feedback or ignore it?

13:51 - How positive testimonials on any product can be a very powerful tool, and ways to leverage them

Resources:

• Polite Post AI
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Follow me on Instagram @kristendoyle.co 
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode64 

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward. 

 ➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

It’s no secret that it’s a tough season on TPT right now. For many of us, sales are way down and that can quickly lead to feelings of frustration, stress, and TPT seller burnout. Trust me, I am experiencing the effects of this as well, with my own sales down.

However, I’m here to provide you with strategies and insights to help you stay motivated and navigate through these difficult times. While our store earnings might not be ideal right now, that doesn’t mean it’s time to throw in the towel.

There are practical things we can do that are in our control, and our mindset plays a big role in our ability to move forward in business. So, take a deep breath and join me as we tackle the challenges of TPT seller burnout and slumps together.

01:25 - A transparent update on where my TPT sales are compared to last year

02:48 - Why you need to remember WHO you are serving and impacting with your resources

07:03 -  A reminder to focus on what you can control (and examples of what these things are!)

10:42 - How to know if you’re experiencing TPT seller burnout and what to do if you’re feeling this way

14:33 - A tip about revisiting your goals

Resources:

• My Canva templates to help you improve product listings
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Follow me on Instagram @kristendoyle.co 
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode63 

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward. 

 ➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything

Subscriber-only episode

Is there anything worse as a TPT seller than finding one of your products posted online, free for the whole world to download? Maybe finding that another TPT seller has swiped a product and created their own version of it.

In this Insiders episode, I break down the when, why, and how of sending a takedown notice that gets results. Get the inside scoop on making sure your intellectual property stays yours—legally and effectively.

Check the show notes on the members-only page for resources & templates!

*If you signed up for STS Insiders & are not able to hear the episode, look for an email from Buzzsprout (the podcast host) that's titled "Thanks for supporting!" Inside this email you'll find your personal feed links to add to the podcast player of your choice.

Insiders: Log in to the Insiders portal for show notes, links and resources at https://kristendoyle.co/stsi-members (Password is in your email!)

Learn more about STS Insiders and subscribe at https://kristendoyle.co/sts-insiders

Send us a text! (Your number stays private)

As teacher authors, most of us are ‘accidental entrepreneurs’ and did not have any experience in business before creating our TPT stores. That’s why we are always learning about how we can not only scale our business, but also protect it.

Today we’re delving into arguably one of the most important things that we should have an understanding of: copyright & trademark for TPT sellers. You’ll hear all about how to navigate the world of intellectual property so that you have the tools to protect your TPT business and avoid issues down the road.

Disclaimer: I am not an attorney and this episode is not legal advice. Instead, I am sharing information drawn from my own research and experiences as a TPT seller based in the United States.

02:40 - Defining copyright & trademark for TPT sellers

06:26 - What to know about copyright and trademark infringement

08:33 - The major law that affects us as TPT sellers

12:44 - How we can protect our own businesses so that we’re not infringing on resources

Resources:

• US Copyright Office
• US Patent & Trademark Office
• USPTO Trademark Database Search
• List of companies who've submitted their terms of use to TPT
• Specific copyright notice from Warner Brothers about Harry Potter, DC Comics, etc.
• Follow me on Instagram @kristendoyle.co 
• Join my private Facebook community: TPT and Website Savvy
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode62 

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward. 

 ➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything

Subscriber-only episode

In this episode, I'm talking about one of my favorite things: Automations! Specifically, what we can automate in our TPT businesses. We all know that time is precious, and this episode is all about working smarter, not harder. Listen in for three areas you can automate to save a ton of time and energy as a TPT seller!
 
*If you signed up for STS Insiders & are not able to hear the episode, look for an email from Buzzsprout (the podcast host) that's titled "Thanks for supporting!" Inside this email you'll find your personal feed links to add to the podcast player of your choice.

Insiders: Log in to the Insiders portal for show notes, links and resources at https://kristendoyle.co/stsi-members (Password is in your email!)

Learn more about STS Insiders and subscribe at https://kristendoyle.co/sts-insiders

Send us a text! (Your number stays private)

As a TPT seller, I know you’re constantly looking for ways to improve your product creation strategies. Sometimes learning from our mistakes can be the best way to move forward and scale our sales.

Last week, in episode 60, I shared a big mistake that sellers often make when creating TPT products. This week, you’ll hear four more product creation mistakes that you’ll want to avoid in the future. I can speak from experience when I say that avoiding these pitfalls will set you up for success in the competitive marketplace.

From steering clear on trends that may fade out quickly, to identifying gaps in the market, these tips will allow you to focus on creating TPT products that are high-quality and what your audience actually needs.

00:50 - Mistake #1: Jumping on super trendy ideas when creating TPT products

02:40- Mistake #2: Diving headfirst into “the red ocean”

06:17 - Mistake #3: Cranking out quantity over quality

07:49 - Mistake #4: Competing with yourself by creating too many of the EXACT same thing

10:51 - How to take action and avoid making these mistakes in the future

Resources:

• Follow me on Instagram @kristendoyle.co 
• Join my private Facebook community: TPT and Website Savvy
• Episode 60, The TPT Product Creation Mistake That's Slowing You Down
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode61

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward. 

 ➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything