Deconstructor of Fun

The Secrets of Lily's Garden - Lessons from Perhaps the Most Underrated CMO in the Industry

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Is it possible for a mid-size studio with no prior hits to enter the most competitive genre on mobile and challenge publishers that outweigh it on all aspects from game development to marketing? On paper, never! In real-life, yes!


This episode explores the growth of Lily's Garden from an idea to a multi-hundred-million top-grossing title. And who better to talk about this than Gonzalo Fasanella, CMO of Tactile Games.

ps: as always, open roles in the company discussed towards the end of the episode.

In this episode we discuss the following topics:

  • How has Lily's Garden been able to sustain the incredible quarter after quarter growth for soon two years?
  • How to build and run an effective and lean marketing team in games?
  • What's the best way for the game and marketing team to work together?
  • What should CMOs / heads of performance marketing, who tend to be extremely data-driven? learn from the advertising industry?
    • ...more
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