For many LOs, the beginning of every year is “Day One” in business. How do we get longevity and steady growth? What are habits and activities necessary for success? How do we break our threshold and grow with systems and leverage? On this episode, we talk to Jen Du Plessis about her incredible 35 years in the business and what she’s learned from this time.

We need to be accumulating properties and personal and professional growth year after year so that we can expand our business. -Jen Du Plessis

 

Three Things We Learned From This Episode

Ethics are necessary for longevity

There are many people in our industry who walk the line of ethics. But if we want any sustainability, it’s all about being ethical, because it will all come back to us. Take care of our brand, it’s precious.

 

We need to buy our own product

It doesn’t make sense for us to encourage people to buy homes and to help them if we don’t also do the same. It’s critical to have some kind of investment property, that’s how we create predictable income.

 

Find our superpower and maximize

The trifecta of success is doing what we love, what we’re excellent at and what makes financial sense for us. Being able to find out what this is gives us a superpower  can leverage.

 

There are two types of loan officers; those who have been in the business for 10 years but start over every single year, and those who grow steadily year after year. Who we are and where we are is determined by what we do. Our activities feed our goals and determine whether we achieve them. Successful people break down negative habits, replace them with good habits and stick to their routine. That’s what it takes to achieve longevity in this business!

Guest Bio-

Jen Du Plessis began her career in 1983. A veteran of the industry, she has served in multiple high-level management roles, holds a Commercial Lending Certificate, is a Certified Instructor for VAR, and sits on various boards both in and out of the lending industry. She has been featured in the Washington Post, the Washington Times, and on Good Morning America, and was recognized in Loan Origination Magazine’s Top 200 Loan Originators in the USA in 2012, putting her in the top 1% of all loan originators in the country. She has hosted her own podcast, Mortgage Lending Mastery, since 2015. She’s also the author of recently released book: 'Launch! How to Take Your Business to New Heights'

Go to https://www.linkedin.com/in/jenniferduplessis/ or http://kineticsparkconsulting.com/ for more information.