The Shift Show

The Shift Show

By Nicole CulverBusiness
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The Shift Show episodes

  • 485: Balancing Business Growth and Motherhood with Brandi Mowles

    I'm excited to bring you this conversation I had with my good friend Brandi Mowles, who is an absolute genius when it comes to anything to do with funnels, marketing and online business! 

    One of my favorite things about Brandi, and as you'll hear, is that she is a straight shooter who tells it like it is - I just love the way that her brain works.

    In this episode, Brandi and I share our thoughts on not only running a business, but we look at how you can balance business growth and motherhood at the same time. If you're a mom too, this is an episode that you won't want to miss! 

    Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you've ever experienced before, and you can grab it now at https://nicoleculver.co/expand!

    In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! https://nicoleculver.co/cashconvosbundle 

    Get the exact system to get low ticket sales every single day.  Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! 

    Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. https://nicoleculver.co/lowticketdaily 

    Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me "Double" on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me "Sales" to get started!  

    ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me "Elevate" on Instagram. 

    If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it! 

    Key Highlights: 

    • Brandi's mindset as she pushed through the downtimes and how she was able to then see her next steps of growth [3:53]

    • Why you need to be very careful when analyzing the decisions you are making on down months in business [7:24]

    • The way in which Brandi handles her company's finances and what to understand about making more money [12:11]

    • A look at the filters she runs her business decisions through [13:59]

    • Brandi's advice to Mom's with small children who are also running a business [21:14]

    • Her final thoughts and tips for preparing yourself and your business for unplanned changes that may occur  [22:23]

    For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

     

    32 min
  • 484: If sales have slowed down, watch this for what to do

    Are you noticing slower than usual sales lately, and more people saying "not now" to your offer? In this episode, I'm bringing you another recent Instagram Live that I did that talks about this, and I share what you need to watch for and be doing right now.

    There is no doubt that a shift in the market has happened, and your client has changed. This means what they previously saw as valuable just isn't the same, so your positioning needs to be updated as well to reflect that. 

    The good news is that there are people still buying, we see it everyday, and I want this episode to provide you with the actionable steps to take that will have them taking the next step with you too! 

    Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you've ever experienced before, and you can grab it now at https://nicoleculver.co/expand!

    In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! https://nicoleculver.co/cashconvosbundle 

    Get the exact system to get low ticket sales every single day.  Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! 

    Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. https://nicoleculver.co/lowticketdaily 

    Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me "Double" on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me "Sales" to get started!  

    ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me "Elevate" on Instagram. 

    If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it! 

    Key Highlights:

    • A closer look at the value shift that's been happening and the reason why it's happened [1:20]

    • Why a "kitchen sink offer" won't work anymore, and the analogy I like to use that demonstrates this [5:03] 

    • Offer alignment and the importance of focusing on speaking to your rich niche [6:18]

    • The trainings inside of Elevate that will help you right now if your sales have slowed [8:29]

    For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

     

    12 min
  • 483: 2 ways to double your sales and it's not what you think

    Today I want to share another Instagram Live I recently did, where I shared my proven methods for attracting high-converting clients and making $5K a day without relying on social media or live launches. 

    This episode is all about learning how simplifying your approach and understanding your audience's needs can dramatically boost your conversions and sales, so tune in as I reveal a few ways that you can actually double your sales - and it's not what you think! 

    Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you've ever experienced before, and you can grab it now at https://nicoleculver.co/expand!

    In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! https://nicoleculver.co/cashconvosbundle 

    Get the exact system to get low ticket sales every single day.  Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! 

    Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. https://nicoleculver.co/lowticketdaily 

    Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me "Double" on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me "Sales" to get started!  

    ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me "Elevate" on Instagram. 

    If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it! 

    Key Highlights: 

    • How it all literally starts by going where your people are and the importance of realizing just how busy everyone is right now [3:03]

    • The power in being incredibly direct and to the point when speaking to your audience [6:01]

    • Why you'll want to think about what it is your people are experiencing when interacting with you [9:29]

    • How getting out into your community will lead to more sales [10:21]

    • The reasons to remove flowery language in your messaging [12:09]

    For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

     

    16 min
  • 482: ​​The ULTIMATE cheat code to 5k days

    I know so many of you are service-driven like I am, and it's about so much more than the money you make. When you truly connect with the person that you are meant to service, you can live your purpose while also having money flow to you effortlessly. 

    So, in today's episode I'm bringing you a recent Instagram Live that I did, where I share the ULTIMATE cheat code to 5k days in your business! 

    Also (and most importantly), I want you to know that you don't have to choose between motherhood and business, and you absolutely can find the beautiful harmony of both. 

    Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you've ever experienced before, and you can grab it now at https://nicoleculver.co/expand! 

    In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! https://nicoleculver.co/cashconvosbundle 

    Get the exact system to get low ticket sales every single day.  Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! 

    Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. https://nicoleculver.co/lowticketdaily 

    Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me "Double" on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me "Sales" to get started!  

    ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me "Elevate" on Instagram. 

    If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it! 

    Key Highlights:

    • My "Eat the Frog First" task and examples of how members of our community are doing this too [1:11]

    • A post I saw that really got me fired up and reminded me of the "cheat code" that I wanted to share with you here [3:55]

    • What the cheat code is and the main things to keep in mind when it comes to showing up for others [7:31]

    • What to do when connecting with the person you are looking to serve and specific questions to always keep in mind [9:53]

    • An update on a few fun things we're doing here on our team [12:38]

    For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

     

     

    17 min
  • 481: From Leads to Sales: How to Create Bingeable Content and Instant Audience Connection with Katie Soy

    I have a real treat for you today, as I share an Instagram Live I did with my friend, and our 7 to 7 Evergreen Formula messaging magician, Katie Soy! Katie has been working inside of our program for years now and she is not only a fan favorite inside of the 7 to 7 and Elevate community, but she knows how to get your messaging out of you so that you will connect with your audience, build trust and convert those leads to sales. 

    This really is a behind-the-scenes of all the work we do together, and if you enjoy this conversation and something we talked about resonates with you, please tag us on Instagram, @nicoleculver and @misskatiesoy! 

    Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me "Double" on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me "Sales" to get started!  

    ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me "Elevate" on Instagram. 

    If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it! 

    Key Highlights:

    • Why it's so important to not hold back hold back with your content and to say what you mean [4:45]

    • What the main reasons for why people don't say what they want to say to their target audience [8:50]

    • Tips to not "bury your lead" and the benefits you'll see in getting to the point sooner [13:47]

    • The ways that Katie says you can be a scientist in your business by trying something new and switching it up [17:00]

    • Her thoughts on creating bingeable content by approaching your Instagram and other socials as a search engine that your ideal customers will be using [19:32]

    For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

     

    23 min
  • 480: Elevated CEO Summer Part 2

    A few weeks back in Elevated CEO Summer Part 1,  I shared the main reasons why I shift my schedule over the summer here, how I get my team onboard with these shifts, and the ways in which this new revolution is going to lead to the best and most profitable summer ever. In today's Part 2, I dive deeper into how to optimize your summer schedule as a CEO, and what to do to balance work and family life without sacrificing success. 

    As you've heard me say, we've activated "Elevated CEO Summer" mode for our company, and if you'd like to do the same, it is so important to define your own version of success. I hope this episode helps you in creating a business that aligns with your personal values as well! 

    Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me "Double" on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me "Sales" to get started!  

    ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me "Elevate" on Instagram. 

    If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it! 

    Key Highlights:

    • Why I want you to give yourself permission to choose what is right for you this summer [2:11]

    • More on how I'm enrolling the team into my vision for the summer [6:27]

    • Content creation mode is in effect and what this looks like for us [7:02]

    • Why I'm hustling for a short period time now that Summer CEO mode is activated in order to reap the benefits these next few months [7:42]

    • The way that I schedule out my summer with my team [9:13]

    For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

     

    15 min
  • 479: The "Aha" Moment With Kat Norton, aka Miss Excel, That Left Me Reeling

    In this episode, I interview my friend Kat Norton from Miss Excel, and this conversation could not have come at a better time for me! The start of my week felt sticky and frustrating, and after speaking with Kat , I had such an "aha" moment that it shifted us into a quantum leap that I'm still reeling from. 

    Today, you'll hear how Kat transformed her love for dancing and spreadsheets into a viral business, the ways she was able to overcome anxiety, the power of taking messy action for quantum leaps in entrepreneurship, and so much more! 

    If you enjoy this conversation and something that we share in it resonates with you, we want to hear about it! Make sure to DM us on Instagram, @miss.excel and @nicoleculver.  

    To get my formal training on how to go evergreen after your launch, DM me "Sales" on Instagram, @nicoleculver!  

    ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me "Elevate" on Instagram. 

    If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it! 

    Key Highlights:

    • Kat talks about the intuitive pull she felt that brought her into the wold of entrepreneurship [3:04]

    • How putting a focus on the inner work really prepared her for what was to come [8:28]

    • Kat explains how anxiety affected her, and the ways in which she was able to overcome it [10:18]

    • The role that ongoing body work has played in helping her with anxiety and to enable her to stay in her body when big things happen [14:25]

    • What she says is one of the single biggest gifts that we can give ourselves [18:21]

    • Her thoughts on being patient while balancing the waiting, the trusting and the knowing [24:11]

    For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

     

    35 min
  • 478: Elevated CEO Summer Part 1

    A revolution is here, and this is the official first episode of our Elevated Summer Series! I am so excited to be bringing you these episodes where I'll be talking about all the things that I am so passionate about in life and business.

    In this first installment today, I share the reasons why I shift my schedule over the summers, how I get my team onboard with these shifts, and the ways in which this new revolution is going to lead to the best and most profitable summer ever. 

    The best part? You are in total control of your business and your life, so you get to design it like this too. What do you want? What is in the way? What is your biggest constraint stopping you? Make sure to watch for future episodes where I'll be going deeper into how you can fully step into your Elevated CEO summer!

    To get my formal training on how to go evergreen after your launch, DM me "Sales" on Instagram, @nicoleculver!  

    ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me "Elevate" on Instagram. 

    If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it! 

    Key Highlights:

    • Where to start in identifying what is not working right now [3:14]

    • Being joyful in the day-to-day [7:20]

    • How taking CEO time isn't just a luxury, but a necessity, and the ways you can start doing this too [9:54]

    • Why getting clarity on what you want in your business and life is so critical [10:54]

    • The role that building the right beliefs will play in ensuring you a wildly successful summer [14:28]

    • Tips for getting your team on board [16:18]

    • A reminder to give yourself permission to just go for it [19:56]

    For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

     

    24 min
  • 477: Creating Wealth by Doing Money Differently, with Mel Abraham, Author of Building Your Money Machine

    I am so excited to bring you this Instagram Live I did with my friend Mel Abraham, and I strongly believe that this conversation should be required listening for everyone who wants to have a better relationship with money, in a really practical way. 

    Mel was truly one of the first people to help us get our money in order a few years ago, and what we have been able to do because of just one conversation we had with him has absolutely blown my mind, and I am forever grateful for that! 

    In this episode, Mel drops so many practical tips to help you manage your money better, and to know where to start when doing so. Let us know what you thought of this episode over on Instagram, @melabraham9 and @nicoleculver, and I highly recommend you pre-order a copy of Mel's brand-new book, Building Your Money Machine, and get over $1,300 of free wealth building bonuses, at https://www.melabrahamtraining.com/yourmoneymachinebook! 

    To get my formal training on how to go evergreen after your launch, DM me "Sales" on Instagram, @nicoleculver!  

    ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me "Elevate" on Instagram. 

    If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it! 

    Key Highlights:

    • Why Mel says that balance doesn't really exist, but we do need harmony and intentionality how we spend our time [7:50]

    • The key reasons to have multiple income streams right now and how to starting using this strategy [10:36]

    • How having a job description for every dollar you bring in will help in the process of building your money making machine [13:52]

    • A reminder that financial freedom is possible for everyone, no matter your age or stage of life or circumstances, but you need to start now [19:33]

    • Why you'll want to make sure that you're running your own race, and not someone else's [21:36]

    • Time matters, so start exercising these money muscles now [23:15]

    For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

     

    31 min
  • 476: Boost Your Sales Year-Round: The Power in Going Evergreen After a Launch

    It's my goal with my clients to help them find joy in the journey, to help them find joy in the everyday and to help them feel more alive in their business. I want them to have more abundance, more fun, more pleasure in their business, not less, which is why in today's episode, I talk about a different way to do things, and that is to go evergreen after your launch. 

    Why is this so important to me? It's because you deserve to be getting the results that you want to get, to get things working better than they ever have before, all while allowing you freedom, vacations, and the things you enjoy in life. I hope this episode helps show you that not only is it just possible for other people, but you absolutely CAN do it too! 

    To get my formal training on how to go evergreen after your launch, DM me "Sales" on Instagram, @nicoleculver!  

    ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me "Elevate" on Instagram. 

    If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it! 

    Key Highlights:

    • Why I believe so strongly that you should have something for sale all of the time [1:55]

    • A look at the energetics behind launching [3:11]

    • Why it is that your launch should be the "cherry on top" [4:46]

    • What I mean when I say that launches are talking to one type of buyer [6:21]

    • The intent behind the live training sign-ups you see  [8:14]

    • What's been happening with show up rates for free live trainings [9:24]

    • The way in which your launch is just the warmup to your evergreen products [11:06]

    For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

     

    16 min

About The Shift Show

From the publisher's feed

The Shift Show helps entrepreneurs get out of hustle and into alignment. This is the show to help you move beyond the old, outdated business model and into your quantum leap. Nicole shows you how to…

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