The Shift Show

Danielle Liss, Esq. is a partner and founder of Businessese. She is also the owner of Hashtag Legal, a law firm that focuses on social media law. Danielle is also the former Chief Marketing Officer of FitFluential, an influencer network concentrating on health and wellness initiatives. She's been blogging since 2004 at Kitten a Go-Go. Danielle lives in Las Vegas. Danielle and her partner started Businessese with one goal in mind, to make it easier for you to run your small business. Danielle is an attorney and experience business leader who has a lot of experience from running small businesses. Today we are going to talk to Danielle all about her specialty dealing with the fine print of business.When we go to Businessese, what are we gonna find?

Right now it's very focused on bloggers and social media influencers but we'll be expanding in the very near future. We will also be offering different types of consulting services, for example, how to price services. Our goal is to offer different types of legal templates, business forms, things that you need on a regular basis that you know we're made for you.

What advice do you have to help people figure out how to price their services?

Pricing is based on more than reach. When you are talking about pricing you really want to make sure that you can, first of all, achieve success for your partner. Find out what their goals are and then second, make sure that its something that's going to resonate with your audience. Never take it just because of the money. Make sure that you are going to keep your audience's trust and that it's going to engage. You want to see those shares and the comments. People are looking more at engagement rate and cost per engagement than they are just impressions.

What should entrepreneurs know about trademarks?

Trademarks are such a nuanced area of law but it so important. The first thing we want is for people to know what our trad | Show notes: https://awesound.com/@NicoleCulver/be-proactive-not-reactive-with-danielle-liss-bu?auid=ay04WWUk

In this episode you'll learn:

Why you need to go after what you want.

Why you should stop procrastinating

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Nicole Chaszar founded Splendid Spoon to take the hard work out of eating well.  Like many women today, she is driven by living a full life, and she felt exasperated by all the conflicting messages in the wellness industry.  Diet programs were confusing, cooking every meal was time consuming and ready-to-eat ‘health’ foods were highly processed.  Splendid Spoon creates simple, plant-based plans and mindfulness exercises that are amazingly effective at establishing healthy eating habits.  Splendid Spoon is committed to making women's wellness goals a reality through the science of soup, the power of plants, and the art of mindfulness.  Nicole is a graduate of the French Culinary Institute, a former media executive at Conde Nast's WIRED and The New Yorker, and the author of the upcoming Soup Cleanse Cookbook, due August 2016.  She lives with her family in Greenpoint, Brooklyn.

How did you get started with Splendid Spoon?

When I was pregnant with my first son in 2013, it was kind of a wake up call of like: ‘Oh my gosh! I just finished culinary school and I had been experimenting with starting a business and testing all sorts of recipes. Ironically, the food and the habits around my food were really not so great. It was kind of manic with a lot of really intense restaurant style cooking. Exercising a lot on the weekends and not a lot of balance and I thought that was something needed to be fixed. I created the business and developed a really peaceful program around it to help ease anxiety. It was the genesis of Splendid Spoon.

What does your company embody and what does health mean to you?

Health to me is being really connected to your food choices so that you don’t feel that they are separate from you. I really believe food is joy and we are what we eat. I really think that you should embrace food for nourishing you and that is what Splendid Spoon is about. We started with soup because everyone has really nice memories of peo | Show notes: https://awesound.com/@NicoleCulver/theres-simplicity-in-focusing-with-nicole-chasz?auid=ay04WWUk

Does it go back to you taking on too many things? We've been talking about the Power of saying No and figuring out your priorities on some of the other Fast Friday episodes, so it's all kind of in alignment. Are you saying no to enough things? And do you have your priorities figured out? When we take on too many things it leads to a lot of stress and stress has some serious ramifications. Stress can cause headaches, stomach aches to major illnesses. It ages you, it can cause insomnia, it can increase blood pressure and more. I encourage you to figure out what is causing you stress and how to reduce it.

One thing that causes you stress is multi-tasking. I used to take pride in the fact I am serial multi-tasker until a few months ago I didn't realize how bad it was to actually multi-task. Multi-tasking alone causes stress because your brain is constantly scanning when you're multi-tasking. If you have your phone out and you have a million tabs open on your computer and you have your iPad and you have so many things that you’re doing while you’re working it's just TOO MUCH. Every time something pops up, your brain actually has to make a decision to engage or not engage even if you don't pick up your phone your brain still has to say, "No, I'm not going to pick up my phone." I want you to think of multi-tasking and how often you engage in it. You actually can't do more than one thing at a time. Your brain toggles back and forth between the two activities you are doing.

When you're making decisions you are actually using energy. If you have Facebook notifications up, you have that chime on your phone going off or a vibration, your brain is actually using energy overtime you hear that. What I found really interesting is that it requires the same amount of energy to make a big decision or a | Show notes: https://awesound.com/@NicoleCulver/fast-friday-lets-reduce-stress-get-focused?auid=ay04WWUk

Heather Blackmon is an endurance coach and marketing consultant with over 14 years of experience in the digital space. Her goal is to help everyday athletes reach their goals in running and triathlon, while giving them the energy and confidence to fully live life. She offers a 30 Day Marketing Academy to help endurance coaches learn the marketing strategies and tactics to grow their businesses – helping to impact the lives of even more athletes.

CAN YOU EXPLAIN WHAT A LEAD MAGNET IS AND WHY YOU ABSOLUTELY NEED ONE?

A lead magnet is basically something that you’re bartering for or giving to that person visiting your website in exchange for their email address. Now you can follow up with them in the future.  Technically, it’s something of value that someone else is going to want to get from you and those can take a million different shapes and forms. Most commonly it’s a PDF download that you are offering or a video series, something that is available for someone to get instantly online. It answers a basic need.

HOW DO YOU FIGURE OUT EXACTLY WHAT YOU SHOULD HAVE AS YOUR LEAD MAGNET?

I’m gonna touch this in 2 different ways. If you’re somebody who has an established website and has some good history behind it, I think a great place to start is to go look at what your most popular topics on your website are today. (As long as it aligns with what you’re offering.)

If you’re brand new, this is something you don’t really have and you’re gonna go back to that avatar that you’ve created, that ideal customer.  Brainstorm all the different things that they’re interested in and understand what their major problems are. From there you can actually create something from scratch and probably test a couple of different items to understand what really resonates with that audience.

HOW DO WE FIGURE OUT WHERE TO PUT THE DIFFERENT INCENTIVES?

I like to try things in many different places and then see what works. Honestly I’m alw | Show notes: https://awesound.com/@NicoleCulver/who-is-your-audience-with-heather-blackmon?auid=ay04WWUk

Lindsay Cotter is a gluten free guru over at CotterCrunch.com she's a fitness professional and nutrition specialist for gluten free eating. Her goal is to fuel you with easy gluten free recipes nutrition tips and lots of no bake healthy bite recipes. She does her best to share proper health tips and tricks to keep your life in balance!

Tips for someone who is starting out or someone who wants to make the transition towards working with brands and getting sponsorships:

Companies like to approach you, but they want you to approach them as well and say 'hey! this is what I have to offer, this is what I think is going to be great. I mean I have a huge following but my reach is really high, I have an authentic voice and I will do my best and whether that'll be sponsored content or if you want to do it for free that's totally up to you but there's usually a budget and usually there's a way to work together but it's just all making that connection so I just say reach out. Keep reaching out and being kind to each other.

Reach out to those who are willing to help. You can always trade. Like if you have a specialty with something you can just, 'hey, you teach me this, I'll be happy to do this...'

Cheatsheet to figure out your priorities and balance your life here. 

Connect with me on Twitter and Instagram! 

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Do you believe in balance? Are you living the life you want to live? Figure out your priorities and make sure you are HAPPY. 

Cheatsheet to figure out your priorities and balance your life here. 

Connect with me on Twitter and Instagram! 

Read more at nicoleculverblog.com

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Amanda is a digital marketing consultant, mom of two, and personal trainer. Amanda has spent over 10 years helping women get fit and healthy and now she enjoys the privilege of helping female entrepreneurs in the wellness industry generate significant income with the purpose of recirculating wealth back out to their family, church, and community. Amanda uses her expertise in digital marketing and passion for wellness to empower female entrepreneurs to succeed with their small business.

Can you explain why having a unique purpose is so important?

As entrepreneurs we will inevitably hit up against challenges and hurdles, and if we have a purpose statement it really helps us to push past those challenges and hurdles. It also helps other people understand why they should invest in our business.

What is one or two action items to help us figure out our unique purpose?

This is definitely not something that will come immediately. If the listeners sit down immediately today for an hour and think, ‘Gosh! I need to land on this purpose that drives me? It most likely won’t come immediately. In fact for me it’s been a process over the past several years where I’ve really thought, ‘Gosh? What wakes me up in the morning? What truly fires me up? Whose problems do I really want to solve? What makes me angry?’

But I have to say, it’s important for people to be honest with themselves as well. Maybe a few people heard my purpose and they thought, ‘Wow? That sounds so great. I’m just going to make my purpose be that purpose.’ It really doesn’t work like that; we have to be honest with ourselves and really got to sit back and think, ‘Why am I gonna continue serving my audience even when I hit up against enormous challenges?’ In fact my husband even earlier this year he said to me after I hit up against major, major issues he said: ‘Anyone else I know would have quit. They wo | Show notes: https://awesound.com/@NicoleCulver/find-your-unique-purpose-with-amanda-tress?auid=ay04WWUk

Erika Welsh is the co-founder of Wild Friends Foods, an all-natural foods company that makes both flavored and plain nut & seed butters.  She started this company serendipitously back in 2011 when she and her college roommate were munching on peanut butter and celery and ran out of peanut butter!  Instead of going to the store to buy more, they pulled out their food processor and a bag of peanuts they just so happened to have in their pantry.  Once the food processor was running, they started combining all sorts of ingredients into the peanut butter and came up with many flavors that they immediately put in jars with a label and gave away to all of their friends! What was intended to be an afternoon project quickly snowballed into a business and the girls never looked back!  They left school to pursue their dreams of everyone having the opportunity to try Wild Friends! In 2012, Erika and Keeley appeared on Shark Tank which helped them gain tons of national exposure and has helped them go from farmer's markets to 9,000 stores in just about 5 years!

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Get 20% off your Blissful Eats order with code PODCAST at checkout! | Show notes: https://awesound.com/@NicoleCulver/from-best-friends-to-business-with-erika-welsh-?auid=ay04WWUk

Fast Friday: What is the perfect idea or business? Don’t let the idea of perfectionism get in the way of starting your business. What can you do instead of waiting for the perfect idea or business? 

1. Make sure your idea and business aligns with the life you want to live! 

2. Make sure you have a strong why.

3. Write down your idea and talk about it with people. Tell everyone. You'll get feedback and refine your idea. You'll also build momentum.

4. Read Pat Flynn's book, Will it Fly?

Links to mentions in podcast: 

Will it Fly by Pat Flynn

Build Your Tribe Podcast by Chalene Johnson

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Get 20% off your Blissful Eats order with code PODCAST at checkout! | Show notes: https://awesound.com/@NicoleCulver/fast-friday-what-is-perfect?auid=ay04WWUk