The Silvercore Podcast with Travis Bader

Zach Hanson was thriving in the world of AI and big tech...until the layoffs came. Two mortgages, a family to support, and no job in sight, he did what few with a white-collar background ever dare: he turned to trapping to survive. In this raw and timely conversation, Zach reveals how losing the comfort of corporate life reconnected him to skills that most of society has forgotten, skills that may be our only hedge in an uncertain future.

Travis and Zach explore what it means to be truly self-reliant in a world increasingly propped up by fragile systems. From welding school to wolf trapping, from modern brain rot to the mental health cost of career fragility, this is a conversation about grit, identity, and rediscovering the value of getting your hands dirty. Zach's new book, The Trade Gap, might just be the blueprint for how to stay human in an AI-powered world.

Order Here: https://geni.us/the-trade-gap

https://thetradegap.com/

https://www.instagram.com/letmedielearning/

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Silvercore Club - https://www.silvercore.ca/club
Online Training - https://www.silvercore.ca/course/category
Other Training & Services - https://www.silvercore.ca/course/category
Merchandise - https://www.silvercore.ca/collections/all-merchandise
Blog Page - https://www.silvercore.ca/blog 

Host Instagram - @Bader.Trav https://www.instagram.com/bader.trav
Silvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors

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Timestamps of Key Moments:

• 00:01:42 – The nostalgic charm of Merits Café and small-town hospitality
• 00:04:50 – Fishing in Idaho and the surprising joy of tenkara rods
• 00:08:00 – Life in Atlanta, Idaho and Travis' transformative trip to the Hansons' cabin
• 00:09:55 – From white collar to off-grid: Zach’s journey into trapping and trades
• 00:10:45 – Laid off and out of options: how trapping paid the mortgage
• 00:14:10 – Welding school, starting from zero, and why it matters
• 00:15:30 – How America abandoned trades and built a fragile workforce
• 00:18:45 – The great shift in education: STEM vs. self-reliance
• 00:22:15 – Redefining general education and the modern renaissance person
• 00:26:50 – The Venn diagram of AI and trades: where the winners will be
• 00:30:05 – Brain rot, social media, and the cost of convenience
• 00:34:45 – Travis' AI blunder with GSP and the perils of outsourcing sincerity
• 00:39:00 – Should we disclose when AI helps us? Ethical lines in creativity
• 00:44:20 – The power draw of AI and the trades crisis nobody’s ready for
• 00:47:05 – Oklahoma’s model for reviving trades in high school
• 00:52:25 – TVM vs. TVE: Why building it yourself will always matter more
• 01:00:55 – What do you really do? Redefining identity outside of job titles
• 01:04:00 – What success looks like when you stop chasing titles
• 01:10:30 – A friend lost to suicide and the mental health cost of obsolescence
• 01:15:15 – The Adobe example: fear of learning something new vs. choosing growth
• 01:17:00 – Why The Trade Gap is ultimately about giving people more options

Ron Spomer has hunted wild terrain across six continents, tested elite gear, written thousands of articles, and shaped how generations think about the outdoors. But none of that explains the man behind the rifle.

In this rare and deeply personal conversation, Travis Bader sits down with the legendary outdoorsman to ask what no one else does: What’s he really been chasing?

Ron opens up about the quiet moments that changed him, the ego traps of the industry, and why the biggest threat to hunting today isn’t anti-gun activists, it’s our own disconnection from nature, each other, and ourselves.

They dive into legacy, ethics, spiritual frequency, and the kind of beauty that doesn’t need a trophy photo to matter. This episode will change how you see the wilderness, and your place in it.

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Silvercore Club - https://www.silvercore.ca/club
Online Training - https://www.silvercore.ca/course/category
Other Training & Services - https://www.silvercore.ca/course/category
Merchandise - https://www.silvercore.ca/collections/all-merchandise
Blog Page - https://www.silvercore.ca/blog 

Host Instagram - @Bader.Trav https://www.instagram.com/bader.trav
Silvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors

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⏱️ Timestamps

00:00 – Silvercore Club & Outpost intro
02:00 – Ron Spomer joins, and Travis shares why he’s inspired by him
04:15 – The high school English teacher who changed Ron’s life
06:00 – Discovering writing and the innate drive to be in nature
08:00 – Early childhood, grouse hunting, and connection to the woods
10:00 – “What am I really chasing?” – Beauty, vibration, and truth
13:00 – Finding the tiniest flower: humility and connection
15:00 – Vibrations, radios, and the unseen ways we connect to nature
17:00 – What should people be asking Ron that they never do?
20:00 – “Hunt honest, shoot straight”: ethics, integrity, and legacy
22:00 – Urbanization, habitat loss, and hard truths hunters avoid
25:00 – Modern media, YouTube, and sneaking conservation into ballistics
27:00 – First-time elk hunters and rediscovering awe
30:00 – Self-reliance, sourdough, and the post-COVID outdoor renaissance
33:00 – Surprised to still be alive—and grateful
35:00 – Land stewardship and making old dreams real
37:00 – Type II fun and memorable hardship in the wild
39:00 – Free beauty: the magic of seeing what’s unearned
41:00 – The cost of a career away from home and fighting ego
44:00 – German hunting traditions and communal values
48:00 – Division in the hunting world and how storytelling bridges it
50:00 – Social media negativity, comment sections, and fragile egos
53:00 – Industry rivalry vs. respect: why competition helps
56:00 – Optics innovation and price vs. value
58:00 – The power of narrative branding in optics and firearms
01:02:00 – Storytelling to survive censorship
01:04:00 – Travis on rebranding to Silvercore Outdoors
01:06:00 – Where did all the outdoor heroes go?
01:08:00 – The Rifleman and restoring personal responsibility
01:10:00 – Legacy: Passing on a love for wild places and honest hunting
01:14:00 – Hunters as conservationists—and how to reclaim the role
01:17:00 – Final reflections on legacy, mentorship, and shared joy
01:18:00 – “Where are you taking me moose hunting next?”

What do elite performers, world-class cops, and Olympic athletes have in common? They train the mind as hard as the body. In this mind-expanding conversation, Travis Bader is joined by Jeff Johnsgaard, veteran police officer, Force Science Institute consultant, and founder of Training on Purpose by Design.

Jeff has taught use-of-force and high-stakes performance across four continents and multiple tier-one units. But in this conversation, he pulls back the curtain, not just on tactics, but on the mental software upgrades that determine who thrives in danger and who shuts down.

You’ll learn:

• How to reframe fear as fuel.
• Why most training creates failure under real pressure.
• The shocking truth about “slow trigger presses.”
• How elite operators pre-live critical incidents through mental rehearsal.
• Why your body can’t tell the difference between imagining and doing.
• What’s wrong with the way we teach cops, kids, and executives—and how to fix it.

This one isn’t just for shooters or law enforcement. It’s for anyone who wants to perform better when it counts.

🔗 Learn more about Jeff’s work: https://www.onpurpose.training and follow him at https://www.instagram.com/jeff_johnsgaard/
🎣 Silvercore Club members: Don’t miss 40% off Skeena Spey Lodge (act quick limited space) and Tiffany’s bacon recipe!
👉 Not a member yet? Visit Silvercore.ca/club

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Silvercore Club - https://www.silvercore.ca/club
Online Training - https://www.silvercore.ca/course/category
Other Training & Services - https://www.silvercore.ca/course/category
Merchandise - https://www.silvercore.ca/collections/all-merchandise
Blog Page - https://www.silvercore.ca/blog 

Host Instagram - @Bader.Trav https://www.instagram.com/bader.trav
Silvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors

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00:00 – Silvercore Club updates & member perks
02:00 – Jeff Johnsgaard introduction: Who he trains and why
06:45 – “I’m a software guy”: Why mindset beats gear
10:15 – Threat vs. Challenge: The mindset that rewires your physiology
14:00 – The turning point: When Jeff realized words were weapons
20:30 – Mental rehearsal saves lives: The traffic stop study
26:00 – Michael Phelps, Wayne Gretzky, and world-class visualization
32:30 – The trap of post-performance rumination
34:45 – Failure is feedback, not a flaw
37:15 – Motivation: The forgotten force multiplier
41:30 – Why “slow trigger press” ruined Travis’s shooting
45:45 – Own your grip, own your trigger
48:45 – The most dangerous training scar in law enforcement
52:00 – How Jeff taught his daughter to drive like a tactical thinker
56:45 – Translating this to business and leadership
01:01:00 – The power of pre-experiencing critical moments
01:06:30 – Feed-forward vs. feedback: Escaping toxic rumination
01:12:00 – Using emotion, breathing, and body anchors to perform
01:17:00 – Visualizing for peak performance vs. anxiety
01:23:30 – “Prehabilitation”: Training like a combat veteran—before the fight
01:27:00 – One truth Jeff would pass on if he had to start over
01:33:00 – The Circle of Excellence: Anchoring performance states
01:36:00 – Wrap-up and resources

Canada bans suppressors. But in the U.S. and Europe, they’re considered essential safety tools. In this episode, Travis Bader sits down with Kyle Grob of KGM Technologies, a leading U.S. suppressor manufacturer, to dismantle the myths, politics, and science behind silencers.

Kyle shares how suppressors became wrongly vilified, how health and safety data is driving legal reform in the U.S., and what Canadians are missing due to outdated, emotion-driven laws. From engineering accuracy to military adoption, Travis and Kyle dive into real-world implications, regulatory nightmares, and what it would take to make change in Canada.

This is not about stealth. It’s about safety, hearing protection, and common sense.

🔗 Share this episode. Tag Silvercore. Let’s elevate the conversation.

https://kgm-tech.com/suppressors/

https://www.instagram.com/kgmsuppressors

https://www.youtube.com/channel/UC3erC59YOTKQV028ehe_BoA

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Silvercore Club - https://www.silvercore.ca/club
Online Training - https://www.silvercore.ca/course/category
Other Training & Services - https://www.silvercore.ca/course/category
Merchandise - https://www.silvercore.ca/collections/all-merchandise
Blog Page - https://www.silvercore.ca/blog 

Host Instagram - @Bader.Trav https://www.instagram.com/bader.trav
Silvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors

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🕒 Key Timestamps

00:00 Intro
02:00 Suppressors in Canada and why they’re banned
05:45 U.S. history: suppressors & the NFA
09:00 Canada copied U.S. law without evidence
11:00 Health & safety driving U.S. suppressor reform
14:00 The Hearing Protection Act & federal deregulation
17:00 Travis's DIY suppressor story
21:00 Engineering precision: EDM & gas dynamics
28:00 POI shift and suppressor consistency
31:00 Travis’s baffle strike experience
35:00 Volume vs. baffle design for noise reduction
38:00 ATF regulation and KGM’s compliance
44:00 Canadian held in U.S. prison for barrel trace
47:00 Logic vs. emotion in firearms policy
59:00 Step-by-step approach to Canadian reform
01:06:00 Future of integrally suppressed rifles

Discover the elite insights of former JTF2 Operator, world-champion endurance athlete, and high-performance coach, Shaun Taylor. In this exclusive conversation, Shaun shares powerful lessons from decades of trial and error, guiding you on the path to superior sleep, effective stress management, optimal nutrition, hormonal optimization, and an unbreakable mindset. Whether you're a performance-driven athlete or simply seeking to live your best life, learn the strategies Shaun employs daily to maintain peak performance and personal fulfillment.

https://www.instagram.com/shauntaylors1/

https://www.instagram.com/the_collective_ig/

https://www.youtube.com/@the_collective_yt/streams

https://the-collective.ca/

https://open.spotify.com/show/51fDAvBeENd0ANZhkw2pww

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Silvercore Club - https://www.silvercore.ca/club
Online Training - https://www.silvercore.ca/course/category
Other Training & Services - https://www.silvercore.ca/course/category
Merchandise - https://www.silvercore.ca/collections/all-merchandise
Blog Page - https://www.silvercore.ca/blog 

Host Instagram - @Bader.Trav https://www.instagram.com/bader.trav
Silvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors

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Timestamps:

• 00:00 – The vision for a Silvercore Podcast Live Event
• 03:00 – Welcoming Shaun Taylor & The Collective
• 04:00 – The power of showing intensity authentically
• 10:00 – Shaun’s comprehensive approach to sleep
• 19:00 – Using tools like the Oura ring for sleep tracking
• 25:00 – Sleep hygiene protocols & practices
• 40:00 – Supplements for sleep optimization
• 51:00 – Mindfulness strategies for deeper sleep
• 52:30 – Managing stress & the internal vs. external worlds
• 1:10:00 – Meditation & the path to mindfulness
• 1:18:00 – Perspective shifting & problem-solving
• 1:26:00 – Shaun's essential guide to optimal nutrition & macros
• 1:39:00 – Testosterone Replacement Therapy (TRT): pros, cons & personal insights
• 1:57:00 – Exploring peptides: potentials and pitfalls
• 1:59:00 – Routines, mindset, and finding your purpose
• 2:05:00 – Final thoughts & what's next

What makes a product truly stand the test of time in a world of disposable everything?

In this episode, Travis Bader flies to Montreal to go behind the scenes with Nanuk, a Canadian company building ultra-durable cases trusted by first responders, hunters, military, and outdoor professionals around the world. But this isn’t just a story about rugged gear. It’s about values, vision, and how leadership and culture shape what we build and how we live.

Nanuk’s VP of Marketing, Charles Benoit, joins Travis to explore the evolution of gear that lasts a lifetime, the balance between work and family, and the deeply human moments that remind us what really matters. From gear innovations and recycled materials to a canoe rescue that saved a life, this conversation covers it all.

If you’ve ever wondered what’s behind the gear you trust or how to build something meaningful in your own life, this episode delivers.

https://nanukcases.ca/

https://www.instagram.com/nanukcases

https://www.youtube.com/@NANUKGearProtection

To join the Silvercore Club, check out https://www.silvercore.ca/club

Malcolm Wood’s Relentless Quest for Life

In this captivating episode of the Silvercore Podcast, Travis Bader sits down with Malcolm Wood, a man who has built a life that straddles the worlds of high-stakes adventure and global impact. From producing award-winning environmental documentaries praised by David Attenborough to launching successful restaurants and high-end fishing lodges.

Malcolm’s story is one of passion, resilience, and relentless drive. He recounts paragliding off Himalayan peaks, navigating near-fatal accidents, and building businesses from napkin sketches by campfires. Malcolm opens up about facing adversity, overcoming the mental challenges of extreme sports, and using setbacks as fuel for future success. Whether you’re an entrepreneur, an outdoor enthusiast, or someone seeking inspiration, this episode offers a rare glimpse into the mindset of a man who refuses to back down.

To follow Malcolm: https://www.instagram.com/malcolmgwood/
Learn more and connect: https://www.malcolmgwood.com/
To watch his latest film: https://m.olyn.com/7dec924269c4c5a7a89c7a90746af0eeb1118e67ccb0b87ad3d019295b2fc1ed
To learn more about sharing content directly with your audience, monetizing on your terms, and owning your data, visit the game-changing platform: www.olyn.com
Skeena Spey Instagram - https://www.instagram.com/skeenaspeyfishing/
Skeena Spey Lodge - https://www.skeenaflyfishing.com/

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Silvercore Club - https://www.silvercore.ca/club
Online Training - https://www.silvercore.ca/course/category
Other Training & Services - https://www.silvercore.ca/course/category
Merchandise - https://www.silvercore.ca/collections/all-merchandise
Blog Page - https://www.silvercore.ca/blog 

Host Instagram - @Bader.Trav https://www.instagram.com/bader.trav
Silvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors

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Timestamps:

00:00 – Introduction: Mentorship Through the Silvercore Club

01:00 – Why Malcolm Wood Was Travis Bader’s Inspiration to Start Paragliding

03:00 – Paragliding in the Himalayas: Aerial Sports and Mental Chess

04:00 – How Steelhead Fishing and Business Go Hand in Hand

07:00 – The Napkin Business Plan: Building a Lodge on a Whim

08:00 – Planning and Strategy: Malcolm’s First Rule of Business

10:00 – Adversity and Resilience: Losing Everything in the 2007 Recession

13:00 – Dyslexia and the Power of Turning Weaknesses into Strengths

15:00 – The Victim Mindset vs. Self-Motivation: Lessons from Entrepreneurship

17:00 – Homeschooling, Education, and the Value of Failure

19:00 – Extreme Sports as Meditation: The Mental Highs and Lows

21:00 – UN Mountain Hero of the Year: Malcolm’s Work on Climate Documentaries

24:00 – The Last Glaciers: Capturing Climate Change Through Extreme Sports

27:00 – Near-Death Experiences: Crashes, Injuries, and PTSD

32:00 – Teaching NIMS Purja to Paraglide: Breaking Records in the Himalayas

34:00 – Manaslu Massacre: Walking Away from Dangerous Expeditions

36:00 – The Rule of Threes: Assessing Risk in Business and Extreme Sports

38:00 – Business Lessons Learned from Paragliding and Climbing

40:00 – Malcolm’s Daily Routine: Time Management and Family Priorities

45:00 – Skeena Spay Lodge: More Than Just a Fishing Business

50:00 – Malcolm Would: A T-Shirt Slogan Born from Boldness

52:00 – The Last Glaciers: A Must-Watch Film for Outdoor Enthusiasts

55:00 – What Legacy Does Malcolm Want to Leave Behind?

After the dust settles from Canada’s federal election, what does it all mean for gun owners? In this episode of the Silvercore Podcast, I sit down with Daniel Fritter from Calibre Magazine to talk about why it’s not all doom and gloom.

We dig into the missed opportunities, surprising shifts, and overlooked reasons for optimism. From navigating political tactics to finding ways to make your voice heard, we break down actionable steps that every firearms owner can take right now to stay in the fight and keep pushing forward.

Plus, for Silvercore Club members, there's a private episode packed with even more practical advice on how to turn frustration into real, impactful action. If you’re frustrated or feeling stuck, this episode is packed with insights to help you turn that frustration into positive action.

https://calibremag.ca/

https://www.youtube.com/@calibremag

https://www.instagram.com/calibremagazine/

https://www.facebook.com/calibremagazine

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Silvercore Club - https://www.silvercore.ca/club
Online Training - https://www.silvercore.ca/course/category
Other Training & Services - https://www.silvercore.ca/course/category
Merchandise - https://www.silvercore.ca/collections/all-merchandise
Blog Page - https://www.silvercore.ca/blog 

Host Instagram - @Bader.Trav https://www.instagram.com/bader.trav
Silvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors

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Timestamps:

• 00:00 - 02:00: Intro – Welcoming Daniel Fritter and setting the stage
• 02:01 - 08:00: Election breakdown – What went wrong for the Conservatives?
• 08:01 - 14:30: Why millennial voters didn't show up – A missed opportunity
• 14:31 - 20:00: The long ballot and wasted political tactics
• 20:01 - 24:30: The implications of Carney's win for firearms owners
• 24:31 - 29:30: Guns, crime, and the media – Shifting narratives
• 29:31 - 35:00: Defensive gun use and rising crime – What gun owners need to know
• 35:01 - 40:00: The power of local advocacy – Why meeting with your MP matters
• 40:01 - 46:00: How gun owners can mobilize and make their voices heard
• 46:01 - 52:00: Lessons from the US – Avoiding a divided gun culture
• 52:01 - End: Key takeaways – Optimism, action, and why the fight isn't over

Chris Hunt forged Code of the West from the ashes of loss, burnout, and a mind that wouldn’t quit. In this unvarnished talk, he digs into suicide’s scars, sleepless nights, and a brain scan that flipped the script—plus a dark laugh or two. It’s not motivation, it’s discipline that pulls you through, he says. From rodeo plans to gear drops, he’s building a lifeline for the heavy-hearted. This hits deep, but if you’re lost, it might just point you home.

https://thecodeofthewest.us

https://www.youtube.com/@the_codeofthewest

https://www.instagram.com/thecodeofthewest

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Silvercore Club - https://www.silvercore.ca/club
Online Training - https://www.silvercore.ca/course/category
Other Training & Services - https://www.silvercore.ca/course/category
Merchandise - https://www.silvercore.ca/collections/all-merchandise
Blog Page - https://www.silvercore.ca/blog 

Host Instagram - @Bader.Trav https://www.instagram.com/bader.trav
Silvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors

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00:00:13,170 - Intro & Silvercore Club - Welcome to the Podcast
00:00:40,860 - Meet Chris Hunt - Introducing Chris Hunt
00:01:55,275 - Impact of Code of the West - Changing Lives
00:02:23,745 - Messages from Followers - Voices of Resilience
00:04:59,355 - Happiness as Process - The Pursuit of Happiness
00:06:16,695 - Chris’s Struggles & Origins - From Loss to Purpose
00:08:02,804 - Friends’ Deaths Story - Facing Mortality
00:10:07,500 - Aftermath of Loss - Cascading Grief
00:11:13,140 - Reframing Life & Death - Living and Dying Well
00:12:17,325 - Suicide’s Ripple Effect - Pain Transferred
00:13:09,045 - Building Code of the West - Crafting a Philosophy
00:14:24,345 - Brain Scan Revelation - Understanding the Mind
00:16:46,035 - Movement Equals Life - Forward Momentum
00:17:07,425 - Sleep Strategies - Mastering Sleep
00:19:55,095 - Managing Data Overload - Taming the Brain
00:21:50,145 - Early Career Moves - Chasing Ambiguity
01:16:45,360 - Generational Reflections - Bridging Worlds
01:19:20,265 - AI and Modern Change - A New Era
01:20:41,174 - Thoughts on Legacy - Beyond Statues
01:22:03,690 - Death as Exploration - Embracing the Inevitable
01:22:35,415 - Future of Code of the West - What’s Next for Code of the West
01:24:06,960 - Documenting Stories - Show, Don’t Tell
01:25:16,245 - Rodeo Plans - Code of the West in Action
01:27:01,635 - Huckberry Collaboration - Gear with Purpose
01:30:12,480 - Zane Gray Influence - Roots of the West
01:33:31,170 - Willingness to Fail - Authentic Grit
01:34:53,310 - Wrapping Up - Leaving a Legacy
01:35:29,219 - Closing & Thanks - A Lighter Farewell

What do you get when you mix raw adventure, music tours in war zones, bowhunting in Africa, and building one of the most respected survival gear companies in North America? You get Christian Schauf.

In this episode, we go far beyond the typical founder story. From recording with Prince to launching survival kits that save lives, Christian opens up about what drives him: faith, fitness, hunting, entrepreneurship—and doing something meaningful with this short time we’re given. We talk about moose hunting in BC, building gear that’s actually reliable when things go sideways, learning from failure, and the mindset needed to push forward when most people quit.

Whether you’re into the outdoors, business, or just trying to live a more intentional life, this one’s for you.

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Silvercore Club - https://www.silvercore.ca/club

Host Instagram - @Bader.Trav https://www.instagram.com/bader.trav

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00:00 – Podcast intro, Silvercore Club mention, and Christian’s bio

01:15 – How Christian came onto Travis’s radar: Half Face Blades and pack rafts

03:00 – Origin of the pack raft: military request, product design challenges

04:30 – Material development, Outdoor Retailer debut, slow early adoption

05:00 – Rafts used for hauling moose in Yukon and Alaska

07:00 – Living near elk and moose in Idaho/Park City, gratitude for the outdoors

08:00 – Reflection on time, legacy, and trying to do something meaningful

09:00 – Balancing ambition and faith; feeling overwhelmed; personal introspection

09:30 – Touring Iraq with a band, 39 trips for troop entertainment

12:26 – Using Prince’s sound guy, building portable sound systems for Blackhawks

14:43 – Making the shows about the troops, not the band

17:00 – Transitioning from touring to building new ventures

20:00 – Founding Crispin Cider, selling to MillerCoors

21:00 – Working with GoPro, Harley, and other brands post-touring

22:00 – Moving to SoCal, culture shock, and the roots of Uncharted

23:00 – Hard lessons in entrepreneurship, trusting the wrong people

24:30 – Importance of endurance, triage mindset, and grinding through obstacles

25:30 – Being taken advantage of, learning to manage yourself

26:45 – Facing new tariff issues, adapting with mindset

27:45 – You have to get comfortable with the pressure—it’s not going away

29:00 – Believing in your idea when others don’t

30:00 – Responding to doubters and building resilience

31:10 – Quality vs. garbage survival kits, building trust in the Uncharted brand

32:35 – Real-life use cases: jump starters, storm kits, hurricane response

36:00 – Designing gear that prevents emergencies before they escalate

37:00 – Color-coded, instructional layout of kits to reduce panic and improve usability

39:00 – Making gear intuitive even for non-experts

40:00 – No formal training offered yet, but strong content and future plans

41:00 – Most popular products: jump starters, first aid kits, survival kits

43:00 – Essentials Christian always carries, layering gear in “concentric circles”

44:30 – Saving his dog’s life with the Triage Kit

45:00 – Future of the company: growth, wholesale expansion, tariffs disrupting progress

47:00 – Transparent supply chain talk, China, FDA rules, and pricing realities

48:30 – Importance of American manufacturing and balancing affordability

49:30 – Drawing business parallels to survival mindset

50:00 – Upcoming hunts in South Africa (for school meat programs) and New Zealand

52:00 – Christensen Arms rifle use in mountainous terrain

54:00 – Travis’s Molokai access deer story and equipment mismatch

56:00 – Reaffirming the value of knowing your gear deeply

57:00 – Touching on faith, legacy, and leading by example

58:00 – Christian’s approach to faith: live it, don’t preach it