Robby Besner is the founder of Therasage, a company renowned among functional and integrative medicine practitioners for its innovative healing technologies, notably infrared saunas. Robby's journey into health and wellness began with a personal mission to find solutions for his daughter's chronic Lyme disease. With a background in physics, engineering, and biological sciences, he developed Therasage from a simple family need into a brand that emphasizes natural healing technologies. Robby continues to lead the company and guide its mission to help both practitioners and patients navigate health challenges.

In this episode of the Simplified Functional Medicine podcast, Dr. Chad Woolner and Dr. Andrew Wells share the story of how Dr. Wells' battle with mold toxicity led him to discover the transformative power of Therasage's infrared saunas. Highlighted by this transformative encounter, Robby Besner, founder of Therasage, joins the discussion to explain how his company's cutting-edge infrared and frequency technologies aid in detoxification and healing. Through Dr. Wells' personal narrative and Besner's expert insights, listeners are given a deeper understanding of mold toxicity, chronic illness, and how holistic tools can significantly support recovery.

The episode delves into the science underpinning Therasage's products, focusing on their unique infrared technology that promotes detoxification, improves circulation, and accelerates healing. Robby emphasizes the fundamental premise of Therasage: to integrate nature into everyday life, thereby counteracting the technological disconnect prevalent in modern society. Through practical advice and a scientific exploration of bioresonance and negative ions, listeners are equipped with knowledge to potentially transform their health practices. This conversation highlights the intersection of ancient wisdom and modern technology, showcasing Robby's journey from addressing a family health crisis to spearheading innovation in wellness technology.

• Mold Toxicity Insights: Mold can quietly impact health, causing symptoms like fatigue and brain fog. The episode underscores the importance of thoroughly examining personal environments for mold as a potential root cause of unexplained health issues.

• Infrared Healing Technology: Therasage's infrared saunas utilize full-spectrum infrared radiation, which supports detoxification and boosts immune response by mimicking natural sunlight.

• Health and Emotion Connection: The discussion highlights the interconnectedness of physical symptoms and emotional trauma, suggesting that comprehensive healing involves addressing both aspects.

• Scientific Validation: Robby explains how Therasage's products are designed to integrate natural processes with modern wellness needs, aided by the scientific understanding of energy, frequencies, and toxins.

• Practical Health Strategies: The episode provides actionable advice, encouraging listeners to leverage tools like infrared saunas for detoxification alongside embracing natural lifestyles for optimal health outcomes.

1. "As any practitioner who's worked with mold illness knows, getting the spores out of your walls is only half the battle." – Dr. Chad Woolner

2. "We believe in people before profit." – Robby Besner

3. "The real challenge is helping your body recover from the toxicity and the overload that it leaves behind." – Dr. Chad Woolner

4. "Infrared frequencies work through bioresonance, which creates vibration in and on the tissues, ultimately mobilizing toxins." – Robby Besner

5. "Our goal was just to find the most efficient way to detoxify the body." – Robby Besner

• Therasage Website: Therasage.com
• The Fourth Phase of Water by Dr. Gerald Pollack: Reference to a foundational book explaining water's hidden properties.
• Body Voltage by Dr. Jerry Tennant: Discussed as a resource for understanding cellular energy and healing.

Dive into the full episode to gain deeper insights into enhancing health through cutting-edge infrared technology and holistic wellness strategies. Stay tuned for more exciting and informative discussions on the Simplified Functional Medicine podcast.

Dr. Chad Woolner is a seasoned expert in functional medicine. With years of experience, he has been instrumental in helping practitioners transcend the traditional brick-and-mortar model, guiding them towards successful virtual practices. Dr. Woolner is known for his strategic approach to simplifying functional medicine, making it accessible and effective without overwhelming technical demands.

Dr. Andrew Wells is a renowned functional medicine practitioner dedicated to transforming healthcare practices. He partners with Dr. Woolner in the Simplified Functional Medicine podcast series, offering insights into building thriving virtual practices. Dr. Wells's expertise lies in crafting compelling offers and scaling marketing strategies that engage and convert audiences effectively.

In this insightful episode of the Simplified Functional Medicine podcast, Dr. Chad Woolner and Dr. Andrew Wells reveal the tangible blueprint for establishing a successful virtual practice. Building off their previous discussion where they debunked myths about virtual practices, this session dives deep into the tactical side, offering a four-step strategy that has liberated many from the constraints of traditional practices. This episode is particularly beneficial for practitioners looking to transition into the virtual healthcare space without getting bogged down by technology overload or certifications.

The discussion begins by emphasizing the importance of leveraging existing audiences when transitioning to a virtual practice. Drs. Woolner and Wells provide expert strategies for creating a seamless integration between in-person and virtual consultations. They detail a streamlined process involving audience traffic, patient education, compelling offer crafting, and long-term marketing strategies. These elements form the backbone of a thriving virtual practice that can operate profitably and sustainably. Listeners will gain insights into the nuances of these steps and will be presented with actionable advice to make the leap into virtual healthcare delivery confidently.

• Transforming a brick-and-mortar practice into a virtual practice involves a strategic four-step approach: increasing audience traffic, patient education and enrollment, crafting irresistible offers, and establishing a solid marketing platform.
• Leveraging existing audiences is crucial; practitioners should tap into their current client base instead of trying to build one from scratch.
• AI developments have made conventional sales tactics obsolete; practitioners need to focus on selling comprehensive solutions rather than individual services like lab tests or supplements.
• Creating a unique branded solution can provide a competitive edge in the increasingly crowded field of virtual functional medicine.
• Building a podcast or regular content platform is essential for scaling marketing efforts and establishing authority in the virtual healthcare space.

1. "If you build it, then they have to find you, and how do you separate yourself from other practitioners?"
2. "Patients don't quit protocols easily, but they don't quit relationships easily."
3. "If you're selling just labs, supplements, or diet programs, AI can do that better and faster."
4. "We build the bike for you. It rides great, and it's ready for you to start helping patients now."
5. "Start with a podcast. Leverage it to create a marketing platform for long-term sustainability."

• Dr. Chad Woolner's Simplified Functional Medicine
• Dr. Andrew Wells's insights on establishing virtual practices
• Alex Hormozi's book, "$100M Offers"
• AI tools like ChatGPT for content creation and management
• Video and content platforms such as VEED IO, Submagic, and Descript for content repurposing

This episode contains strategic insights for anyone looking to build or enhance a virtual practice in the healthcare sector. Don't miss out on the opportunity to learn directly from seasoned experts. Listen to the full discussion for an in-depth understanding and stay tuned for more episodes packed with actionable advice.

Dr. Chad Woolner is a notable figure in the field of functional medicine, focusing on helping practitioners build successful virtual practices. As a thought leader, he aids doctors in redefining their practice models by utilizing simplified strategies that align with modern healthcare demands.

Dr. Andrew Wells is a prominent expert in functional medicine, co-hosting with Dr. Woolner on the Simplified Functional Medicine podcast. He brings a wealth of experience from his extensive work in healthcare, emphasizing transparency and authenticity in developing functional and virtual medical practices.

In this episode of the Simplified Functional Medicine podcast, Dr. Chad Woolner and Dr. Andrew Wells delve into the often-misunderstood process of building a successful virtual practice. They challenge conventional beliefs, tackling myths about needing more certifications or complex technology to succeed. The hosts emphasize that many practitioners unknowingly follow unsuitable models, and they outline the strategic shifts necessary for doctors who wish to escape the traditional grind, explaining how to create a practice that fits their lifestyles.

The episode dissects common misconceptions and reveals that building a virtual practice has never been easier, given today's digital resources. However, despite these capabilities, many doctors fail to succeed because of "unprioritized potential." The conversation uncovers the critical importance of dynamic prioritization, urging practitioners to align their professional goals with their core values and mission. Drs. Woolner and Wells stress the need to thoroughly self-reflect and dynamically prioritize to effectively manage time and resources, paving the way for achieving a thriving virtual practice.

• Building a successful virtual practice is easier than ever due to abundant resources like ChatGPT, Google, and YouTube.
• Practitioners often fail not because of lack of resources or capabilities, but due to "unprioritized potential."
• Dynamic prioritization, as opposed to static prioritization, is vital for effectively managing time and achieving success.
• Clarity on your "sacred center"—understanding your core mission and values—is essential for proper prioritization and fulfilling professional endeavors.
• The choice between building a virtual practice from scratch or using a proven system is crucial in determining the success and efficiency of practice development.

1. "It's easy to build a virtual practice—a successful virtual practice even. It is easy, and if it's so 'easy,' why aren't more doctors doing it?"
2. "The truth here it is, drumroll, please… About building a virtual practice is that it's easy, and that might shock you a little bit."
3. "If you focus your time and attention on being a great athlete, you can do that. And that's all we're saying here."
4. "We really do say in the grand scheme of things, when we zoom out, there has never been an easier time to build a successful virtual practice."
5. "Our movement statement is that we're building an army of health professionals who are done watching their patients and communities suffer needlessly."

• ChatGPT
• Google
• YouTube
• Books Mentioned:
• Start with Why by Simon Sinek
• Good to Great by Jim Collins

Delve deeper into the strategies and insights shared by Dr. Woolner and Dr. Wells by listening to this episode and stay tuned for part two, where they will explore tactical and strategic elements in more detail. Don't miss out on their expert advice for creating a practice that aligns with your aspirations!

Dr. Sabrina Gya is a seasoned practitioner specializing in functional medicine with over 25 years of experience in both the United States and the UK. Renowned for her holistic approach that integrates chiropractic care with functional medicine, Dr. Gya is a pivotal figure within The Remarkable Practice (TRP), serving as one of their esteemed coaches. Not only has she successfully spearheaded a variety of practices, ranging from traditional brick-and-mortar setups to innovative hybrid models, but she has also passionately dedicated herself to coaching chiropractors worldwide, helping them create impactful, patient-centered, and financially liberating practices.

In this engaging episode, alongside with Dr. Chad Woolner & Dr. Andrew Wells, dive into a transformative discussion with Dr. Sabrina Gya about the integration of functional medicine within chiropractic practices. As the demands on chiropractors grow, there's a significant shift toward incorporating functional medicine to enhance clinical outcomes and financial freedom. Dr. Gya, with her extensive background in both chiropractic and functional medicine, offers insightful guidance on how to seamlessly integrate these disciplines, aligning them with practitioners' goals and enhancing their impact without burnout.

Chiropractic practices are evolving, and integrating functional medicine is a key initiative driving this transformation. Dr. Gya highlights the ease of this integration, countering the common belief that functional medicine is inherently complex. By addressing root causes parallel to chiropractic's foundational principles, practitioners can offer holistic solutions that resonate with an increasing demand for functional medicine. These changes not only enhance patient care but also promote business growth, offering chiropractors a means to transcend the limitations of traditional practice models.

• Integration Simplicity: Functional medicine can be easily incorporated into chiropractic practices, leveraging existing patient care frameworks to enhance outcomes and business growth.
• Burnout Solutions: Addressing issues of practitioner burnout often involves reassessing personal health, embracing functional medicine principles, and reevaluating practice models.
• Diverse Practice Models: Chiropractors can explore various practice structures, such as hybrid models, to improve flexibility and reach, catering to both brick-and-mortar and virtual client needs.
• Versatility in Practice: The thriving demand for functional medicine offers chiropractors a fantastic opportunity to expand their services, addressing a broad spectrum of patient health concerns.
• Holistic Success Strategy: Success in practice is not one-size-fits-all. It's essential to find an approach that aligns with individual priorities and life goals, balancing professional achievements with personal well-being.

• "What if the key to scaling your practice without burning out wasn't just in adjusting more patients, but in adjusting the entire model of how you practice?"
• "In life everything is as complicated as you make it. So if you're saying that something's going to be complicated, it's because you're, it's a reflection of you."
• "You can have a remarkable practice as part of a remarkable life."
• "We are expression givers and miracle givers, and there's nothing like it."
• "Success looks different for every individual, and wealth doesn't only mean financial wealth."

• Connect with The Remarkable Practice (TRP) to explore coaching possibilities for chiropractic and functional medicine integration. TRP Website

Join the conversation by tuning into the full episode to discover more on transforming your practice with functional medicine. Stay tuned for more insightful content from the podcast, where we continue exploring innovative approaches to elevate your practice and life.

Dr. Chad Woolner is a renowned expert in functional medicine, known for his innovative approach to wellness. He has vast experience working with diverse health modalities, integrating traditional and alternative methods to achieve optimal health outcomes for his clients. He co-hosts the "Simplified Functional Medicine Podcast," where he shares insights into various health therapies and wellness practices.

Dr. Andrew Wells is a celebrated chiropractor and functional medicine practitioner. He is an advocate for holistic health strategies that blend modern science with traditional wellness practices. As a co-host of the "Simplified Functional Medicine Podcast," Dr. Wells explores significant health trends and therapies that impact overall well-being.

In this intriguing episode of the "Simplified Functional Medicine Podcast," Dr. Chad Woolner and Dr. Andrew Wells address the heated debate surrounding cold immersion therapy, specifically in light of new findings indicating it could reduce muscle gains by as much as 60%. They dissect the study's details, emphasizing that the therapy isn't fundamentally flawed but may be misutilized. Cold immersion, known for its vast health benefits, comes under scrutiny and the hosts provide a balanced perspective on how it fits into a larger regimen of holistic health practices.

Throughout the episode, Dr. Woolner and Dr. Wells delve into the nuances of cold immersion therapy, emphasizing the importance of timing and technique to maximize benefits while minimizing any adverse effects on muscle development. They argue that, when used appropriately and safely, cold therapy can enhance mental and emotional health, making it a valuable tool even amidst recent controversies. The episode expands on potential inaccuracies in clickbait headlines and stresses the significance of contextual understanding in practice.

• Cold immersion therapy's benefits are significant but depend on correct usage, particularly timing relative to workouts.
• Recent studies show that post-workout cold immersion can hinder muscle growth but highlight the importance of inflammation in hypertrophy.
• Personal experiences and mental challenges in handling cold therapy can be beneficial for mental toughness and productivity.
• Hormetic stressors, like cold immersion, when used correctly, can enhance overall health and wellness by regulating bodily stress responses.
• The ongoing clickbait frenzy around health trends necessitates a more informed, careful approach to adopting wellness practices.

• "Cold immersion therapy isn't broken. It's just being misused in some instances." — Dr. Chad Woolner.
• "You can still keep doing ice baths… nothing changes in terms of the health benefits." — Dr. Chad Woolner.
• "Sometimes too much of a hormetic stress can be a bad thing." — Dr. Andrew Wells.
• "You do want and need some inflammation post hypertrophy training." — Dr. Chad Woolner.
• "It's the difficultness of it… that you can consider mental toughness training." — Dr. Andrew Wells.

• Journal of Physiology - The journal where the mentioned study was published.
• Anna Lembke's Book: "Dopamine Nation" - Referenced by Dr. Chad Woolner for deeper understanding.
• Ice Barrel: Mentioned by Dr. Andrew Wells as a recommendation for those interested in trying cold immersion therapy.

Listeners are invited to experience the full episode for a comprehensive discussion and keep an eye out for future podcasts that unravel popular health trends into actionable insights. Stay tuned to "Simplified Functional Medicine Podcast" for more valuable content.

Dr. Chad Woolner and Dr. Andrew Wells are esteemed figures in the realm of functional medicine, sharing a wealth of experience and knowledge. Dr. Chad Woolner is known for his vast expertise in integrating innovative technologies into healthcare practices. Alongside him, Dr. Andrew Wells boasts a significant background in chiropractic and functional medicine, focusing on revolutionizing healthcare delivery and patient engagement. Together, they co-host the Simplified Functional Medicine podcast, where they guide practitioners through the evolving landscape of medicine in the age of technology.

Riding the AI Tsunami in Functional Medicine

In this episode of the Simplified Functional Medicine podcast, Dr. Chad Woolner and Dr. Andrew Wells shed light on the impending disruption brought by artificial intelligence in functional medicine. Drawing parallels to the 2004 tsunami in Thailand that took thousands by surprise, they discuss how AI is swiftly altering the landscape for practitioners who risk being caught off guard. This discussion is crucial for those looking to future-proof their functional medicine practice against the rapid advancements in AI technologies.

The episode dives deep into the ramifications of AI's ascent, detailing how diagnostic and protocol processes are being transformed. Keywords such as "AI in healthcare," "functional medicine transformation," and "AI predictions" come up frequently as the hosts explore how AI can outperform traditional practices in aspects such as lab interpretations and patient diagnostics. Addressing concerns and uncertainties, they recommend forward-thinking strategies that practitioners can adopt to enhance patient engagement and deliver lasting healthcare outcomes by focusing on experiential and community-based approaches.

• Practitioners must recognize AI as a significant force in healthcare, analogous to the warning signs before a tsunami.
• AI is already facilitating lab testing, protocol creation, and diagnostics, raising the question of the practitioner's role.
• Value in functional medicine transcends knowledge; it lies in transformation and community building.
• Leveraging AI can enhance, not replace, the human elements of personalized healthcare experience.
• Preparing for AI's influence involves embracing technological tools to augment and streamline patient interactions.

• "AI is projected to add 150 billion in healthcare savings."
• "If you still believe that knowledge is where the value resides… mass democratization of knowledge, such that knowledge is now a commodity."
• "Real value still has resided for quite some time and will still for the foreseeable future reside in transformation."
• "AI can automate the creation of patient education materials, right? And workshops and a variety of other things."

• Simplified Functional Medicine
• ChatGPT and other AI tools mentioned (no specific links provided in the transcript)

Encouraging the audience to listen further, this episode promises invaluable insights for anyone keen on maintaining relevance and impact in their functional medicine practice amid the AI revolution. Stay tuned for more episodes that explore the junction where technology meets healthcare.

Dr. Chad Woolner is a renowned expert in the field of functional medicine, hosting the Simplified Functional Medicine podcast. With extensive experience and a passion for holistic health, Dr. Woolner has been instrumental in advocating for the integration of functional medicine principles into mainstream healthcare. His work focuses on addressing the root causes of health issues and empowering individuals and practitioners to achieve optimal health outcomes through lifestyle modifications and evidence-based practices.

Dr. Andrew Wells is a leading voice in the healthcare community, known for his insights into the shortcomings of the conventional medical system. With a deep understanding of healthcare practices and patient needs, Dr. Wells contributes significantly to the discourse on improving health outcomes through innovative approaches in functional medicine. He brings a critical perspective to the challenges facing healthcare today, emphasizing a root-cause, patient-centered approach to wellness.

In this eye-opening episode of the Simplified Functional Medicine podcast, Dr. Chad Woolner and Dr. Andrew Wells break down a groundbreaking report released by the White House, known as the Maha Report. The report, which mirrors the ethos of functional medicine, boldly critiques major sectors like Big Food, Big Pharma, and the healthcare system for today's public health crises. It highlights an alarming statistic that today's children are the sickest generation in American history, a statement that underscores the urgent need for a new healthcare paradigm. As Dr. Woolner points out, the report's insights align closely with principles that functional medicine practitioners have championed for years, bringing validation to this discipline at the highest levels of government.

Throughout the episode, Dr. Woolner and Dr. Wells delve into the four key root causes identified in the Maha Report: ultra-processed foods, environmental toxins, sedentary screen-based lifestyles, and over-medication. These elements have dramatically contributed to deteriorating health metrics in the U.S., particularly among children. With 70% of a child's caloric intake coming from ultra-processed foods and a significant rise in various health issues, the episode makes a compelling case for functional medicine as a solution. Dr. Wells emphasizes the potential for functional medicine to fill the void left by conventional practices, citing a 940% increase in functional medicine practices as evidence of growing demand. This episode calls on practitioners to step into this vacuum and lead their communities toward better health outcomes.

• Maha Report's Findings: The report exposes how systemic issues like Big Food and Big Pharma contribute to the deteriorating health of American children, echoing truths long held by functional medicine practitioners.
• Identifying Root Causes: The report highlights four major contributors to poor health—processed foods, environmental toxins, sedentary lifestyles, and over-medication—urging a comprehensive reevaluation of healthcare strategies.
• Role of Functional Medicine: Dr. Woolner and Dr. Wells advocate for functional medicine's root-cause approach as a practical solution to contemporary health challenges, underlining the importance of lifestyle modification.
• The Practitioner Opportunity: With heightened awareness generated by the Maha Report, practitioners are encouraged to take leadership in community health, utilizing functional medicine frameworks to drive positive change.
• Growing Demand for Change: As traditional healthcare models fail to address these growing concerns, the unprecedented rise in functional medicine practices signifies a patient-driven demand for more effective health interventions.

1. "This isn't a conspiracy theory. It is the official report that almost no one is talking about." – Dr. Chad Woolner
2. "Americans are the sickest people in the world by far. We have the most chronic disease in almost every single category." – Dr. Andrew Wells
3. "This report is a massive validation of the root cause model." – Dr. Chad Woolner
4. "If you're struggling with your own health issues and you're looking for answers, we invite you to be part of the solution." – Dr. Andrew Wells
5. "Functional medicine can lead the way, but it's much more than just supplements; it's about true long-term change." – Dr. Chad Woolner

• Dr. Chad Woolner's Website: Chad Woolner
• The Maha Report (Referenced Document)
• Simplified Functional Medicine Podcast

Listeners are encouraged to catch the full episode for a more in-depth analysis and to discover strategies for implementing functional medicine approaches in their communities. Stay tuned for more insightful episodes on the Simplified Functional Medicine podcast, where health and wellness are explored in transformative ways.

Dr. Chris Zaino is a world-renowned chiropractor, a former Mr. America, and a highly sought-after speaker and visionary in the wellness industry. He built one of the largest wellness clinics in the world and has become a prominent figure on major stages within the health and wellness sector. Known for his transformative story involving overcoming Crohn's disease through chiropractic care, Dr. Zaino now dedicates his efforts to coaching practitioners on leveraging their personal stories to enhance their practice's impact.

In this episode of the Simplified Functional Medicine Podcast, Dr. Chad Woolner and Dr. Andrew Wells sit down with Dr. Chris Zaino, a leader in wellness and chiropractic. Dr. Zaino shares insights into the power of storytelling, urging healthcare practitioners to unlock the transformative potential within their personal narratives rather than relying solely on certifications and strategies. He emphasizes that practitioners can significantly impact their patient relationships and practice success by effectively communicating their unique stories.

Dr. Zaino delves into the journey of uncovering personal stories, addressing common barriers such as the fear of vulnerability and the misconception that one's story isn't compelling. By sharing his own dramatic journey, from an unexpected challenge in Mexican prison to the joy of becoming a father, Dr. Zaino illustrates the profound connection and authenticity that storytelling can bring. His narrative emphasizes that every practitioner's life experience is a wellspring of inspiration that can uniquely position them to influence and heal others.

• The Power of Story: Practitioners can build deeper connections with patients through storytelling, which often holds more persuasive power than data or credentials.
• Vulnerability Builds Bridges: Sharing personal challenges and vulnerabilities can foster trust and authenticity, making practitioners more relatable and approachable.
• Every Experience Counts: Even if it seems insignificant, every life experience can contribute to a practitioner's story and their ability to empathize with patients.
• Stay True to You: Practitioners should focus on being authentic rather than perfect, allowing their true selves to resonate with patients.
• Rhema Word Impact: Intentional, heartfelt storytelling can deeply affect others, often providing them with the inspiration and insight they need, even if the speaker didn't use those exact words.

1. "Your story is able to build a connection way further than all the best research in the world." – Dr. Chris Zaino
2. "No one could bullshit you on your story." – Dr. Chris Zaino
3. "People aren't looking for perfect, they're looking for better." – Dr. Chris Zaino
4. "Telling my story means that I'm the most qualified in the world to talk about my life." – Dr. Chris Zaino
5. "The person who has most faith in the doctor heals the best." – Dr. Chris Zaino

• Connect with Dr. Chris Zaino on Instagram: @DrZaino
• Explore Joseph Campbell's Hero's Journey for structuring compelling narratives.
• Find out more about the Stallion Project focusing on men's health and optimizing functional medicine.

Listeners are encouraged to absorb the depth of insights shared in the full episode, unlocking potential transformative changes for their practice through the art of storytelling. Stay tuned to the Simplified Functional Medicine Podcast for more powerful conversations and practical advice.

Dr. Chad Woolner is an industry leader in functional medicine, focusing on innovative approaches to combating chronic health issues. As a clinician and host of the Simplified Functional Medicine podcast, Dr. Woolner emphasizes practical methods for improving patient health outcomes through stress resilience and hormetic strategies.

Dr. Andrew Wells is a renowned expert in the realm of functional medicine, known for his expertise in stress management and holistic health practices. As a co-host on the Simplified Functional Medicine podcast, Dr. Wells brings valuable insights into the latest research and strategies for enhancing health through lifestyle and physiological interventions.

In this episode of the Simplified Functional Medicine podcast, Dr. Chad Woolner and Dr. Andrew Wells delve into the often-misunderstood topic of stress. Challenging the conventional advice to reduce stress, they explore the concept of hormesis, advocating for the introduction of good stressors as a solution to chronic health problems. This episode details how calculated stress can heighten resilience and improve cellular functions, providing a fresh perspective on stress management in the context of functional medicine.

The episode navigates through various strategies to harness stress positively, discussing practical methods like breathwork, exercise, and cold immersion therapy. By focusing on these energizing hormonal interventions, Drs. Woolner and Wells outline how patients can enhance their stress resilience, improve mitochondrial function, and ultimately foster better health outcomes. The podcast also critiques the traditional view of stress, proposing instead that the perception of stress plays a crucial role in its impact on health, as supported by the work of Dr. Kelly McGonigal and other prominent researchers.

• Stress is not inherently detrimental; the perception of stress can alter its impact on health significantly.
• Hormetic strategies, or calculated stressors, can build resilience and enhance cellular function.
• Breathwork, particularly hyperventilation techniques, serves as a simple yet powerful method for boosting mental and physical energy.
• Regular physical activity, tailored to individual preferences, significantly benefits mitochondrial health and stress resilience.
• The brain can be trained to manage stress effectively through consistent exposure to controlled stressors.

• "Stress is only bad for you if you think it's bad for you." - Dr. Andrew Wells
• "Our bodies are designed not just to handle stress but to actually thrive when exposed to the right types of stress." - Dr. Chad Woolner
• "Each time you step into a cold immersion barrel or exercise, you're training your body that you have way more control over the stress response." - Dr. Andrew Wells

• Book: The Upside of Stress by Dr. Kelly McGonigal - A pivotal resource referenced during the podcast conversation.
• Book: Dopamine Nation by Dr. Anna Lembke - Important insights on the balance of stress and pleasure.
• Book: Brain Energy by Dr. Chris Palmer - Discusses energy deficiency in relation to chronic health issues.
• The Wim Hof Method - A popular breathing technique mentioned for enhancing stress resilience. Learn more at Wim Hof Method.

Engage fully with this illuminating podcast episode of Simplified Functional Medicine to unlock the extensive potential of stress as a beneficial tool for health. Stay tuned for more expert insights and practical tips on building a resilient, healthy lifestyle.

Dr. Woolner is a widely-recognized expert in the functional medicine community, known for helping functional medicine practitioners optimize their practice. With a deep commitment to aiding practitioners across various disciplines—chiropractors, nurse practitioners, medical doctors, and more—he focuses on improving both their clinical outcomes and business success.

Dr. Wells is an accomplished figure in the functional medicine industry, committed to revolutionizing how practitioners convert potential clients into patients with effective communication and business strategies. He is renowned for his expertise in patient communication, sales strategies, and developing heart-centered approaches to healthcare.

In this pivotal episode of the Simplified Functional Medicine Podcast, Dr. Chad Woolner and Dr. Andrew Wells dive deep into the often challenging aspect of sales within the healthcare sector, especially focusing on high-ticket program conversions. They propose a paradigm shift for practitioners who are averse to traditional sales approaches by presenting a framework that makes enrollment as natural and ethical as possible, without the off-putting pressure of conventional sales techniques.

The episode explores key strategies for transforming how practitioners approach patient interaction to achieve higher conversion rates for their high-ticket health programs. Highlighting the importance of understanding patients' goals and the role of tension rather than pressure in the sales process, Dr. Woolner and Dr. Wells share invaluable insights on building trust and developing authentic patient-practitioner relationships. Additionally, they discuss the significance of scripting and preparation to turn the potentially intimidating sales conversation into a reassuring and collaborative dialogue. They draw parallels with real estate agents to illustrate effective selling techniques and emphasize creating an alignment between practitioners' offerings and patients' desires.

• Understand the Patient: Take the time to ask open-ended questions to fully understand what the patient wants, beyond mere symptom relief.
• Scripting is Essential: Properly practiced scripting guides the conversation effectively, sounding natural and confident rather than robotic.
• Build Trust Early: Making a strong first impression in the initial five minutes with the patient is crucial for building a lasting relationship.
• Differentiate Pressure from Tension: Pressure seeks escape while tension seeks resolution; operate in a way that establishes natural tension to help patients reach their goals.
• Align Solutions with Goals: Present solutions that align directly with patients' articulated goals for more successful conversions.

1. "If the word sales makes your skin crawl… this episode is going to be a turning point for you." - Dr. Chad Woolner
2. "The healthcare industry is shifting away from the insurance model to self-pay models." - Dr. Andrew Wells
3. "The secret to a successful sales process in healthcare lies in establishing a natural alignment between patients' desires and practitioners' offerings." - Dr. Chad Woolner
4. "If you're doing sales the right way, it shouldn't feel awkward or slimy." - Dr. Andrew Wells
5. "The value of using scripting is it takes all the pressure off of you on what you're going to say." - Dr. Andrew Wells

• Simplified Functional Medicine Website: Simplified Functional Medicine
• Connect with Dr. Chad Woolner on social media for more insights and tips in functional medicine.
• Connect with Dr. Andrew Wells for communication training and sales strategies.

To truly master the art of patient communication and high ticket conversions in functional medicine, tune into the full episode. Embrace these authentic sales techniques and transform your practice's approach to patient enrollment. Stay connected with the Simplified Functional Medicine Podcast for more insights and expert advice.