Earlier this year, influencer Hannah Neeleman made headlines after taking part in a beauty pageant just 12 days after giving birth to her eighth child. Last month the Sunday Times profiled the 34 year-old dubbing her the 'queen of tradwives.' The interview is still provoking commentary. Journalist Megan Agnew wrote about Neeleman's former career as a ballerina, truncated so she could leave New York City for Utah to spend the next 13 years having babies. Neeleman runs a farm with her husband, living a traditional Mormon lifestyle with no birth control, no elective abortions, no pain relief during labour and no nannies looking after the children. Her way of living has been embraced by the tradwife movement; one that adheres to strict, traditional gender roles and has its roots in right wing ideology. DCU professor of gender and digital culture, Debbie Ging, unpacks the tradwife trend which has exploded on TikTok and gone mainstream in 2024.

Produced and presented by Aideen Finnegan

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