Lifestyle Business School

The Six Phases of Building a Course Business to the Lifestyle Business Sweet Spot


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The journey from brand new digital course creator to what we like to call the "Lifestyle Business Sweet Spot" -- earning $250k+ in profits, working 5-hour days with a clear calendar and a lean, remote team -- involves a number of distinct "seasons" and phases.

As much as the online course industry would love to have you believe that you can launch an online course or program, put it on evergreen and sip margaritas on the beach, it doesn't quite work that way.

The good news? It's SO possible for you.

The real talk, though? It involves grit, resilience and perseverence. You've gotta be good (and dedicated.) And it requires a few years of work SO THAT you can live the way that most others want to.

If it was easy, everyone would do it.

In today's podcast episode, we are defining exactly what we mean by a "Lifestyle Business", and the several phases you need to move through as a current or aspiring digital course creator before you hit what we like to call the "Lifestyle Business Sweet Spot".

This week is officially my fifth year in business, and it's only NOW that I am beginning to live in the Lifestyle Business Sweet Spot. And so, I will colour the episode with my own unique experiences so you can learn from someone a few steps ahead.

Let me tell you -- it's all so worth it.

And at the same time, one thing I know for sure is that not everyone is cut out for it. This podcast episode might help you to decide whether YOU are.

In this podcast, we cover:
1️⃣
Phase One: The Starting Line
2️⃣
Phase Two: "Build" Season
3️⃣ Phase Three: "Refine" Season
4️⃣
Phase Four: "Operational Elegance" Season
5️⃣ Phase Five: "Sophistication" Season
6️⃣ Phase Six: The Sweet Spot


Full show notes for this episode can be found at:
https://thecoursecartel.com/178

----------

Want more? Here’s how we can help you:

Free WorkshopCreate our knowledge-based lifestyle business in 2025

Subscribe to the Fully Free Newsletter Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

Join Lifestyle Business SchoolGet the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.


Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

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Lifestyle Business SchoolBy Stevie Dillon

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