The Small Business Big Marketing Podcast with Tim Reid

Gordon Ryan owns and runs Riviver, a fancy cocktail bar in an old funeral home, that was part of a former Hurse garage in downtown Gosford - a regional city just out of Sydney, Australia. No, he's no goth ;0) Oh, and he's also a globe-trotting IT trainer for a not-so-small business called Microsoft! Gordon's passion for cocktails and for creating what he refers to as a third place for people to spend time in a welcoming environment has lead him to a business he absolutely loves, and that turned a profit after just five-months of trading. Not an insignificant achievement given the substantial sunken costs involved in starting such a business. Listen in as he explains ho he did it.

The post #107 How to turn your passion in to a profitable reality with cocktail entrepreneur Gordon Ryan. appeared first on Small Business Big Marketing.

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It's time for another solid chinwag with Andrew Griffiths in a segment that we lovingly call 'Funny Business' - an opportunity for Andrew and I to go head-to-head on various small business tips and issues that are on our collective minds ...

It's time for another solid chinwag with Andrew Griffiths in a segment that we lovingly call 'Funny Business' - an opportunity for Andrew and I to go head-to-head on various small business tips and issues that are on our collective minds ... and have a laugh along the way. We talk servile brands, being a salesperson, testimonials, petty problems and isolation. May what we discuss help grow your business and inspire you to bigger and better things ;0)

The post #106 Funny Business 3 – Servile brands, selling, petty problems, testimonials & isolation. appeared first on Small Business Big Marketing.

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Creating great content is a no-brainer marketing strategy. And the King of content is video. And fortunately, marketing your small business using video has never been easier or cheaper. My guest today is

Creating great content is a no-brainer marketing strategy. And the King of content is video. And fortunately, marketing your small business using video has never been easier or cheaper. My guest today is Jules Watkins, former BBC, MTV and Pimp My Ride TV director and producer -  who's created a fantastic training system called iPhoneVideoHero that shows you how to create professional marketing videos using just your iPhone.

Now as you know, I am more inclined to interview a successful small business owner than I am a provider of marketing services to small businesses. However, Jules impressed me on a number of levels:

His email requesting to appear on the show was short and compelling.
The training product he has created is unique and much needed by small business owners wanting to create marketing videos.
And the way he has actually packaged it all up online is sensational - a great example of how many of us could go about creating a new, passive income stream in our respective businesses.

iPhone Video Hero teaches you the key aspects of creating professional marketing videos using just your iPhone  and covers low-budget lighting, sound, headsets, framing, special effects, shooting indoor versus outdoor PLUS you'll discover some amazing apps that make your video marketing even easier and more effective. Oh, and you'll even learn how to get that beautiful white background you see on Apple's videos. Happy days!

Here's what Jules's training looks like:

Links & Resources Mentioned In This Episode ..
Netregistry - Check out these exclusive Small Business Big Marketing's packages that will help you get your marketing online sorted.

This episode has been lovingly transcribed by the good guys at GMR Transcription. Thanks guys!

iPhoneVideoHero - How to create high quality videos for your business using your iPhone.

Marketing Coaching with Timbo - Email me at tim(at)smallbusinessbigmarketing(dot)com if you'd like to enquire about my Marketing Coaching package - I'll set up a 15-minute Discovery Call where I'll be able to establish if I can help you move your business forward.
Join the marketing discussion beyond my podcast ...
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Leave a review for Small Business Big Marketing in iTunes. It’s a rankings thing ;0)
I’ve personally created these marketing training products in response to listener feedback …
Site Boost - Discover the characteristics of a successful website.

Spotlight - I create an exclusive podcast episode solving the marketing challenges of your business.

 

The post #105 Create engaging marketing videos with your iPhone. appeared first on Small Business Big Marketing.

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Business is absolutely booming for a small, family-run sandwich stand that was established in 1954 in downtown Philadelphia. It's roast pork, provolone and broccoli rabe sanga was recently awarded The Best Sandwich In America by the Travel Channel's Ma...

Business is absolutely booming for a small, family-run sandwich stand that was established in 1954 in downtown Philadelphia. It's roast pork, provolone and broccoli rabe sanga was recently awarded The Best Sandwich In America by the Travel Channel's Man vs Food show. In this episode, I have a fireside chat with fourth generation owner Tommy Nicolic who runs Tommy DiNics with his son Joey (make that five generations!).

This was such a great interview on so many levels - Tommy is a guy who's been running his business the same way for decades. His marketing mantra is quality, quality, quality. He does very little promotion. Has limited distribution. And only raises his prices every 18-months or so, whilst expenses go up anyway. Tommy is a business owner passionate about delivering a quality product every time - and as a result everything else takes care of itself. He may not make millions doing it, but he has the loyalist of customer bases, loves what he does, is full of pride ... and recently sold a sandwich to The Fonz. It doesn't get any better than that!

The post #104 Success secrets from ‘The Best Sandwich in America’ creator. appeared first on Small Business Big Marketing.

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In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat - a Melbourne-based social enterprise that sells delicious food and coffee whilst providing homeless young people with hope,

In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat - a Melbourne-based social enterprise that sells delicious food and coffee whilst providing homeless young people with hope, self-belief and the opportunity to get qualified in hospitality. As Streat's tagline suggests - Streat stops homelessness the delicious way.

Whether you're looking to start a social enterprise yourself, wondering how you can integrate some social responsibility in your small business or just love an inspiring story then you're going to love hearing what Rebecca has to share.

This is a wonderful story of how you can start a business, make some money and do the world of good along the way. Listen up!

The post #103 How to make money and do a world of good. appeared first on Small Business Big Marketing.

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In this episode Andrew Griffiths and I launch in to our second Funny Business segment in which we: - - Share a Modern Family moment we both had in an upmarket pet shop recently. - Cogitate over a first world marketing problem Timbo had in a 5-star ho...