The Small Business Big Marketing Podcast with Tim Reid

In this episode Andrew Griffiths and I launch in to our second Funny Business segment in which we:

- Share a Modern Family moment we both had in an upmarket pet shop recently.
- Cogitate over a first world marketing problem Timbo had in a 5-star hotel.
- Discuss the importance of backing yourself.
- Pose the question Is it enough to meet your customers' expectations?
- And share some of our biggest business mistakes.

PLUS I respond to a listener who, up until now, has felt intimidated by the idea of marketing his business. Listen in as I share some advice on how to squash the intimidation ... and discover how my Online Marketing Communications Masterclass also helped him overcome it.

The post #102 – It’s time for Funny Business with Timbo & Andrew Griffiths. appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. In the nineties blogs hadn’t evolved yet, but Eugene, better known as ::uge (yooj),

Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. In the nineties blogs hadn’t evolved yet, but Eugene, better known as ::uge (yooj), thought he’d provide a nice daily break for his mates to see a bit of surf at work.

The daily updates started flowing more consistently and the first handful of friends became thousands of people logging on from all over the globe. Even Aquabumps’s Facebook page is a hive of activity with 58,000 followers (as at Sept 2012).

This is a great story about one guy's decision to follow his passion. And it's paid off big time.

PLUS I go off on another content creation rant PLUS I share my top 5 ways of creating awareness on a shoestring budget.

The post #101 Aquabumps – Sydney’s most popular retail attraction. And it’s a small business! appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent's home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement!

James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent's home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement!

Then, in early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. (A couple of years ahead of Fairfax and News!). Within six-months Anthill Online was listed by Neilson Online Ratings among the Top 50 Business & Finance websites in Australia. Things are going well!

What few people know is that James made this digital transition on a budget of just $900.

Listen up and discover how he did it ...

The post #100 Anthill’s James Tuckerman – How he conquered the web (on $900!). appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has generated tens of millions of dollars worth of free TV and press exposure at some of Australia's (and the world's) largest sporting events. -

Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has generated tens of millions of dollars worth of free TV and press exposure at some of Australia's (and the world's) largest sporting events.

His marketing tool of choice is the little understood strategy of Guerrilla marketing (AKA ambush marketing).

Sacked from a cushy TV station job in 1988, Kym has achieved unpaid coverage at major sporting events including Cathy Freeman's run at the 2000 Olympic Games, AFL grand finals and Melbourne Cups!

Whilst they've got him in to some hot water, they have also contributed to the success of the Messages On Hold business which is now turning over sixteen million dollars annually.

Listen in as Kym explains how he has (and you can) use guerrilla marketing to successfully increase the awareness of your business. Enjoy!

The post #99 How To Get Millions Of Dollars Of Free Exposure. appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

In this special episode (it's spesh 'cause it's the first of many), I hook up with Andrew Griffiths (Australia's #1 small business author) to have a good old fashioned yarn about business and marketing issues,

In this special episode (it's spesh 'cause it's the first of many), I hook up with Andrew Griffiths (Australia's #1 small business author) to have a good old fashioned yarn about business and marketing issues, developments and current affairs that are on our collective mind. In this inaugural chat:

- Andrew suggests that someone has to be the most expensive, so why not make it you?
- Timbo is inspired by a bed store in New York that lets customers take a nap for free!
- Andrew identifies a new consumer trend called Newism (and Timbo questions it!).
- We both tackle a listener question about publicity from Sonya at Born Country Baby.
- Timbo talk about his experiences with Bullshit Bingo!

PLUS we seek your help to gives these episodes a name. So whack on your thinking cap and come on in ...

The post #98 Crazy product demos, a publicity conundrum and some Bullshi* Bingo! appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Imagine, if in the space of 3 years, you had a thriving business with a major retail presence, a major online presence, the #1 selling book in your industry, were about to launch a second book, had a major joint venture with your city's biggest public ...