The Smart Passive Income Online Business and Blogging Podcast

#621 Imagine this: You have an amazing job that you love. You work with high-end clients and make a great living. Then your health starts showing signs that this path isn’t right for you. That’s the situation Emily D. Baker was in when she said goodbye to her career in law. She now hosts one of the top entertainment news podcasts, The Emily Show, and is among the most successful streamers on YouTube. I bet this will become some people’s favorite episode because Emily shares the exact steps that lead to her massive success. These principles are the driving force behind her growth to over 660K subscribers on YouTube. Emily regularly has over 30K people watching her live streams. We discuss what it takes to manage those numbers in real time and why creating a sense of community is vital. Join us to hear about the time I got myself in trouble with her superfans. The power of community is no joke! Show notes and more at SmartPassiveIncome.com/session621.

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#620 How do you measure your success? Many entrepreneurs are stuck in a loop, their minds always going through the list of things they haven’t done yet. So how can we rewire our brains and pursue goals effectively? This is another fantastic Teaching Friday episode. We love inviting members of the SPI Pro community to share their expertise with us and provide actionable tips that can take our businesses to the next level. Michael Bauman is the CEO of Success Engineering. He helps entrepreneurs optimize their mindset, habits, and productivity through coaching and masterminds. In this session, Michael gives us a new perspective on enoughness and shares the strategies we can use to encourage healthy, powerful thought patterns. So how can you feel enough as a business owner, a parent, or a spouse? How can you feel like you’ve worked hard enough? Listen in on today’s talk to understand your emotions and how you can harness them to propel your life and business forward. Show notes and more at SmartPassiveIncome.com/session620.

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#619 It might surprise you that the highest-earning online communities are actually very small. Almost all of them have fewer than three hundred members. Many of them have fewer than one hundred members! In this episode, we dive deep into what it takes to build a thriving digital community with Andrew Guttormsen. He co-founded Circle, which now hosts over seven thousand memberships! Andy has access to trends and analytics that you just couldn’t get from anywhere else. In fact, the teams at SPI and Circle are coming together for an all-day online summit on October 25th to share these insights with you. The Business of Community Summit is completely free and will give you the step-by-step direction you need to start or grow a membership. So how do you set up a community business? How do you attract new members and keep them coming back? How do you run a community and build a sustainable team around it? Find out today! Show notes and more at SmartPassiveIncome.com/session619.

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#618 How do you know your course is worthy of the price tag? What are the solutions you provide, and what are the transformations your students can expect to see? What do you want them to say about you and how you served them? Today’s guest host, Marla Bainbridge Martinez, will walk you through her REFOCUS system to help you answer these questions and take your courses and testimonials to the next level. These Teaching Friday episodes hosted by SPI Pro members are always jam-packed with actionable tips, so make sure you listen in. Marla’s business, Refocused Income, helps course creators build learning experiences that deliver results and lead to glowing reviews. In this session, she walks you through exercises that teach you how to organize your content optimally. She also helps you understand the strategies you can use to supercharge your social proof through testimonials and referrals. Enjoy! Show notes and more at SmartPassiveIncome.com/session618.

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#617 One thing that’s true about content creation is that consistency breeds legitimacy. But what if you keep putting in the hours and still don’t gain any traction? With no likes and no views coming in, what should you do? Vanessa Lau quit her Fortune 500 job to become a YouTuber, but finding her niche wasn’t easy. She now has over 600K followers and runs a multimillion-dollar company helping entrepreneurs and creators build businesses using social media. Vanessa and I start right at the beginning with the strategies you should use to find a niche. We compare platforms and discuss the vital importance of market research for beginners. We also talk about why Instagram is the best platform to get clients on when you’re just starting. Vanessa even shares some game-changing tricks I had no idea about, so this chat is valuable for entrepreneurs at any level. Make sure to listen in on this one! Show notes and more at SmartPassiveIncome.com/session617.

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#616 Often we look at success stories, and it almost seems like they came out of nowhere. Yet when we dig deeper into what it takes to become an overnight success, we almost always find years of hard work leading up to it. I’m so excited to share a huge milestone with you today! Many SPI listeners are already following my journey in the Pokémon space through Deep Pocket Monster on YouTube. So what’s the big news? Well, that channel just hit 250,000 subscribers! What?! 250K subscribers in under two years is insane! But the truth is that everything I learned about videos since 2009 went into it. This “overnight success” has been more than a decade in the making. In this episode, I want to share three essential strategies I use to grow Deep Pocket Monster. You can apply these tips to any platform, so join me for a special episode to learn all about them! Show notes and more at SmartPassiveIncome.com/session616.

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#615 Things are not like they used to be. You've noticed, I'm sure. But the best ways of adapting to an ever-changing business landscape are less than obvious. So what should you do to reach more people? What are the marketing strategies that actually work right now? I’m so excited to have Amy Porterfield back on the show to share her expertise with us. Amy is among the most knowledgeable marketers you will ever listen to, and she absolutely delivers in essential this episode. This chat is jam-packed with golden nuggets for entrepreneurs at any level. We get an email marketing masterclass, an in-depth look at webinars that convert like crazy, and podcast growth tips galore. Amy and I also go deep on video content, courses, surveys, quizzes, and much more. This is one of the most valuable podcast episodes to listen to, so enjoy! Show notes and more at SmartPassiveIncome.com/session615.

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#614 As you listen to this episode, I want you to go through a quick exercise with me. You can just do it in your head, but the real magic happens when you put pen to paper. My good friend, Chris Ducker, calls it the 3 Lists to Freedom. As the name suggests, we’ll be creating three lists to help us move forward in our businesses and have more time for the things we love. I’ll walk you through each step, but pay close attention to the final one. That’s going to be the “money list” that can make the difference between a scrappy entrepreneur and a CEO. We talk about why and how to remove yourself as a bottleneck in your business, even though it might be hard to let go of certain tasks you might be great at. This is a valuable exercise that has saved me countless hours. I can’t recommend it enough! Show notes and more at SmartPassiveIncome.com/session614.

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#613 One of the best ways to help your audience is to write a book based on your knowledge and experience. However, the key to connecting with readers is going from what you know to discovering your true message. But what does that even look like? How do you go from just sharing information to inspiring and motivating people to take real action? My guest, Azul Terronez, teaches people how to do exactly that. He is the CEO of Authors Who Lead, where he and his team help leaders write and publish the kinds of books that take brands to the next level. In this episode, we discuss the book landscape today and the business behind it. We also look at Azul's incredible company and how he's removing himself as a bottleneck and allowing other coaches to teach his method. This is a great episode for you if you’re looking for strategies to elevate your brand and stand out. Show notes and more at SmartPassiveIncome.com/session613.

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#612 As I was listening to Alex Hormozi talk about his content creation method at Grow With Video Live in Las Vegas, I was kicking myself. Why haven’t I been doing this?! We’ve already shared this strategy in the first issue of our fantastic weekly newsletter, Unstuck. That’s where you can get quick, powerful tips to help you move your business to the next level. People are raving about it, so make sure to join us there as well. Alex's process is a tactic I like to call crowdsparking. Inspired by crowdsourcing, it’s essentially sharing your ideas and thoughts publicly as you come up with them. The goal is to test their potential and to see which of them spark conversations and gain traction. This allows you to put your time behind content ideas that you know your audience is excited about. I've been doing this on Twitter, and it’s fantastic to get instant feedback and know where I should focus my energy. Show notes and more at SmartPassiveIncome.com/session612.

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