The Smart Passive Income Online Business and Blogging Podcast

#601 How do you build trust with someone who’s just visiting your website? How do you connect and convert them into paying customers right then and there? In business, we often have so many big ideas that we forget to go back to the tried and true fundamentals, like gathering testimonials from our audience. Today I’m chatting with Casey Hill, the Head of Growth at Bonjoro. They've created a testimonial tool that I think is absolutely revolutionary. Imagine this, you send a link to a customer of yours, and it then prompts them with the exact questions that lead to the most fruitful text or video testimonials and case studies that you could ever ask for. But what does a good testimonial even look like? When is the best time to ask for testimonials, and what are the precise questions you should ask? Casey shares all of this along with some massive tips you can use in your business, no matter which tools you use. Show notes and more at SmartPassiveIncome.com/session601.

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#600 Episode 600. Wow! I really appreciate all of you and a big thank you for helping me get here! We usually like to do something big for these milestone episodes, but I’m flying solo today. I have a fishing story for you that's actually a business analogy because that’s what I do. I'll get into a hobby because I enjoy it. And then I take my business experience and lay it over on top. So, there are going to be days when you do everything right. You have the right line, you have the right bait, you have the right location. You're doing all the same motions that everybody else is doing. And you're getting nothing. Why is that? What can we do about it? Well, I have some tips for you today, so join me for this milestone episode. Again, a huge thank you to all of you, and Team Flynn for the win! Show notes and more at SmartPassiveIncome.com/session600.

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#599 How do you keep getting back up after being knocked down again and again? Natasha was hundreds of thousands of dollars in debt and living in a hostel with her son, but everything changed for her when she started serving others. This is an incredible survival story and we’re going to hear the whole thing today from Natasha Graziano. If you need motivation, I guarantee this episode will help you overcome whatever challenges you’re facing. Natasha helps people realize their full potential. She is a bestselling author, mindset coach, and the Forbes #1 Female Motivational Speaker Under 40. We covered a lot of ground in this interview, everything from neuroscience to overcoming impostor syndrome and taking the woo-woo out of the law of attraction. We also get some of the valuable lessons Natasha has learned while growing her Instagram page to eleven million followers! Show notes and more at SmartPassiveIncome.com/session599.

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#598 It’s becoming more common to see couples not just starting a family but also starting businesses together. But is going into business with your spouse or partner a good idea? Finley Robinson is taking over the show today to talk about his experience working with his wife, Brooke. They run B•TRIBAL•FIT together, and Finley has come up with a three-point process for couples considering this kind of lifestyle: simplifying your priorities, having the discipline to stay in your lane, and finding your own balancing act. You’ll get an in-depth exploration of each of these points in this episode. Finely also shares how he and his wife handle the “wow” and the “how” that have made their business a success. These Teaching Friday episodes, hosted by members of SPI Pro, are jam-packed with actionable tips. This one is no exception. Listen in to find out how to run a business as a couple while preserving your relationship. Show notes and more at SmartPassiveIncome.com/session598.

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#597 When I was at Social Media Marketing World earlier this year, I heard something that just blew me away. It was the story of a 10-year-old who started his first business and sold it for $15,000 three months later. Today on the show, we get the complete story and a heavy dose of inspiration from Ryland Dixon himself. Ryland is now twelve years old, and he joins me on the show to give us a wonderful inside look at his membership site, Bible Builds. You’ll get to hear how Ryland came up with his business idea, and we talk about the challenges and lessons learned along the way. That’s not all, though. We also get a first look at Ryland’s new venture, Kid Business Club. He already has something else in the works, and the way he’s thinking about promoting this new business is insanely creative. Ryland is a super smart kid and this is an inspiring interview for us all! Show notes and more at SmartPassiveIncome.com/session597.

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#596 What if you had an offer people just couldn’t refuse? And no, I don’t mean going all The Godfather on your audience. I’m talking about making your products and services irresistible. Karthik Vijayakumar is talking over the show today to teach us his simple three-step copywriting process. He is the host of the Launch Plan podcast, creator of the Sales Copy Mastery series, and the founder of Design Your Thinking. Karthik will walk you through the exact steps you need to take to craft an irresistible offer. This is another installment in our Teaching Friday series, where we invite members of the SPI Pro community to share their expertise with our listeners. By the end of the episode, you'll be able to apply what you’ve learned to websites, sales pages, email campaigns, social media posts, and wherever else you connect with your audience. Show notes and more at SmartPassiveIncome.com/session596.

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#595 There’s no shortage of business strategies out there. But what if you’ve tried everything and nothing seems to stick? The key is adapting these tactics to your niche, your business, your audience. When Matt Giovanisci finally did that, his business skyrocketed. Now he’s the absolute authority in his niche and he’s bringing in hundreds of new subscribers per day. So what’s the business? Pool maintenance. Yes, pool maintenance! We always say the riches are in the niches. Matt is a classic example of that, and today we get to hear his whole story. We talk about the simple strategy that changed everything for him, selling digital and physical products, opting out of new trends, and much more. It was a fascinating chat with loads of actionable advice for us. Show notes and more at SmartPassiveIncome.com/session595.

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#594 As an entrepreneur, you’re creating something special and carving your own path. That isn’t always easy. You’re likely putting a lot of pressure on yourself and likely setting yourself up to experience some degree of burnout. Valerie Hamaker is a professional counselor, private practice owner, and host of the Generation Xhausted podcast. She’s taking over the show today to share her fantastic eight-step process for healing and managing burnout. These Teaching Friday episodes, hosted by members of SPI Pro, are jam-packed with actionable tips and this one is no exception. Valerie sees burnout as a symptom of being estranged from where we're supposed to be in our lives. We’re very lucky to have her walk us through every step we need to take to begin the healing process and come out on the other end with a new perspective. Show notes and more at SmartPassiveIncome.com/session594.

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#593 College is expensive. Shoker, I know. But did you know that the “four-year degree” is basically a myth at this point? Fewer than 40% of students graduate in four years. For most, it takes six years to earn a bachelor’s degree. College Flight Plan helps students discover their strengths, values, and goals and save between $50K and $160K. Greg Langston is on the show today to walk us through how the program works and to give us an inside look at the business behind it. He tells us about the process of getting high-school students to plan ahead and the surprising transformations that have often shocked parents. These are steps you can take at any stage of your life to set and achieve goals. Greg also talks about how SPI Pro has helped him develop his pitch to students and parents, and he gives us some great marketing tips. The way he gets effective testimonials that paint a picture of what it’s like to work with him is pure genius! I just had to bring Greg on SPI to learn more about his business and amply his message! Show notes and more at SmartPassiveIncome.com/session593.

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# 592 Ever feel like your marketing is too salesy? The question is, can you stay true to yourself and still attract customers? You can! In fact, being upfront will likely lead to better results. That’s why Daphne Gomez is taking over the show today to talk about mindful marketing. This is another installment in our Teaching Friday series, where we invite members of SPI Pro to share their expertise with our listeners. Daphne has mindful marketing down to a three-step process: creating your brand values, developing a brand tone of voice, and auditing your current approach with your core values in mind. These practices will help you attract the people you can best serve, the ones who will become your supefans and help you have a bigger impact. Show notes and more at smartpassiveincome.com/session592.

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