The Smart Passive Income Online Business and Blogging Podcast

#611 We've all been guilty of this at some point—setting goals and having a vision for our lives but not backing it up with the beliefs and plans to make it a reality. That's exactly what I’m chatting about with my fantastic guest, John Assaraf. You’ll hear all about his entrepreneurial journey, how he went from earning $1.65 an hour to founding companies worth billions. He is also a behavioral neuroscience researcher, best-selling author, and one of the top success coaches in the world. John gives you the science-backed tools you need to start rewiring your mind for success today. We talk about setting goals the right way and how to achieve them by avoiding the four obstacles that stand in your way. John and I also discuss belief systems, confirmation bias, and impostor syndrome while giving you the strategies you need to win big. I can't wait for you to hear this episode and apply these tactics! Show notes and more at SmartPassiveIncome.com/session611.

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#610 What is the number one strategy you should focus on in the coming years? At SPI, we believe that community is a massive part of the future of entrepreneurship. I'm pulling back the curtain today and revealing the exciting things we've been working on behind the scenes. Joining me are three brilliant members of our team. Jillian Benbow is the Community Experience Director at SPI. You’ve heard from her in episode 495, but today she introduces you to our newest community managers. David Masnato manages SPI Pro, while Ashley LaGrow is at the helm of our brand new Learner Community that we can’t wait to unveil! We talk about what it is and who it's for, and we give you a sneak peek at what we have in store for our members. You also get a look at our entire community strategy, with takeaways to help you future-proof your business. Whatever level you’re at, we have you covered at SmartPassiveIncome.com/community. Show notes and more at SmartPassiveIncome.com/session610.

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#609 As entrepreneurs, we often have legal questions but don’t even know where to start looking for answers. That’s why I wanted to create a go-to resource for us and shed some light on the common issues we might encounter in our businesses. I’m very excited about this episode because I’m chatting with my attorney, Mark Stansbury. He is a partner at Stansbury Weaver, where they’re rejecting the traditional law-firm model and have come up with fantastic new ways to serve entrepreneurs and startups. So when is the right time to register an LLC, and what about trademarking a name? What if someone is already using a similar name? Can you use other people’s content in your videos or podcast? And what can you do if someone else is using your content and making money off of it? Make sure to join us for this incredibly informative chat with Mark to find out more. Show notes and more at SmartPassiveIncome.com/session609.

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#608 I'm not afraid to admit when I make a mistake, and that’s exactly why I’m publishing this episode. You’ve heard me say this, “Nobody wakes up in the morning wanting more emails.” I was wrong about that, and I’ll tell you exactly why. There are newsletters that contain valuable niche content that people are excited to see pop up in their inboxes. James Clear’s 3-2-1 Newsletter, the Hot Pod newsletter for podcast industry news, and Morning Brew are great examples of this. The team and I have been hard at work to create something similar for the SPI audience. Today I want to introduce you to the Unstuck newsletter. With concise, five-minute lessons to help you get unstuck, this will be our weekly email that you can’t wait to read. Every message contains a story that will inspire you, and we’ll provide the resources you need to move to the next level in your business. We’re very excited to hear what you think! Show notes and more a SmartPassiveIncome.com/session608.

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#607 What would you be able to accomplish if you had a second brain helping you? And no, science hasn’t found a way to clone your brain yet. What I’m talking about is a digital system that allows you to manage information and deliver high-quality work with less effort. Today’s guest, Tiago Forte, is a knowledge management expert. He helps thousands of people get more done through his unbelievable productivity course, Building a Second Brain. We talk about everything from finding the right software tools for your needs to Tiago’s CODE and PARA systems for note taking. He’s a big fan of acronyms, but you’ll find out what this all means and how these systems can revolutionize your work-life. This is a fascinating chat with Tiago, and we get into the step-by-step process you can use to take your productivity to the next level. Show notes and more at SmartPassiveIncome.com/session607.

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#606 What is our most important job as marketers? The number one thing we should do is help people make decisions. When potential customers come across our products they need to be able to understand if what we’re offering is right for them or not. So how do we do that? We’re talking about my OREO marketing strategy in this great Follow-Up Friday episode. That sounds delicious, I know, but OREO stands for objection, rebuttal, example, and outcome. I’ll give you an in-depth look at each of these four steps today, and you’ll be able to apply this simple tactic to your products and services. Once you understand the objections you hear and you address them directly with facts and real-life stories from your audience, you’ll get clear yes or no decisions from potential customers. So listen in on today’s episode for some tasty tips that will take your sales to the next level! Show note and more at SmartPassiveIncome.com/session606.

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#605 What happens if your business idea takes off, but you still don’t get the lifestyle you want? Many people quit traditional 9-to-5 jobs and start their entrepreneurial journey to have more freedom. But if we’re not baking that into our businesses from the start, will we ever get there? That's what my special guest and I talk about today. I had to have Richie Norton back on the show because his new book, Anti-Time Management, could be a game-changer for many of us. We get into the false promise of time management, its history, and what it was originally designed for. Richie talks about and shares the tools to help us start our business with our ultimate purpose in mind and build around it. This is a deep conversation that hits at the core of how and why we work. Listen in for some valuable insights and a new perspective on time management. Show notes and more at SmartPassiveIncome.com/session605.

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#604 There are many tools out there that could make our lives easier as entrepreneurs. But how do you know which ones are right for you? This is something I used to struggle with. I would buy software or equipment before I had any concrete use for it. Little by little the costs would add up. It got to the point where I was almost afraid to keep track of my spending. So I have a challenge for you today. I’d like you to run an audit of the tools you’re paying for right now and think about which ones are vital for your business. The ones that aren’t? Consider cutting them out for the time being. Ask yourself — "Do I need this right now? Is this going to help me, or is it just distracting me?" Listen in on today’s episode to hear about how I was finally able to tackle this issue. Show notes and more at SmartPassiveIncome.com/session604.

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#603 One of my favorite things is to invite people on the show who have special access to information we can’t get from anywhere else. I’m talking about analytics and strategies we can all use. My guest shares all of that with us today and more! I’m interviewing Drew Dillon, the founder of Burb, in this episode. If you have an online community, you can use Burb to understand more about what's happening in that community, and create data-backed systems to improve the experience your members have. So how do you engage folks, and what are the rituals that keep people coming back? Drew gives us an inside look at what works and what doesn’t. He shares the strategies that many of his most successful clients use, and we dive deep into things like onboarding and events. This is a perfect companion episode to my interview with Jillian Benbow, our Community Experience Director at SPI Pro. By the way, we’re putting a cap on SPI Pro. If you’re not in already, now is the time to apply. Show notes and more at SmartPassiveIncome.com/session603.

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#602 Today I'm spilling some truth and sharing things that are going to upset a few people. We'll be discussing three things that people, friends, and even mentors and coaches told me to do. This is common advice that you might hear as well and that I decided to ignore. We’ll talk about the push-back I received when I first started the podcast and wanted to have John Melley, the awesome voice-over guy, read a fun fact about me in each episode. We’re also going to discuss focusing on one thing and one thing only in business. This is advice that I followed for the longest time, but have since come up with a different rule that works better for me. Finally, I'll share the advice I got about content creation and how following it led me to burnout. You’ll hear all about what I’m doing now instead. And yes, ironically, I’m sharing lots of advice in this episode. Show notes and more at SmartPassiveIncome.com/session602.

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