The Solarpreneur

Tune in now and don't forget to sign up for www.solciety.co!

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up Solarpreneurs, Taylor Armstrong. Back with another episode,

Speaker 2 (00:45):

I am stoked today because we have a guest that we have been trying to schedule for a while. Now. He was, he is high level high profile. I've been following him for a long time. And he was one of, I would say the people that got me into kind of online marketing online lead gen taught me a ton about, um, hiring people from our teams. So I got to thank you today. We have a Brock Johnson on the show Brock. Thanks for coming on with us today. Yeah, absolutely. Taylor, thank you so much for having me. I'm happy to finally be here. Yeah, I'm stoked. And, um, Brock I brought one of your, I bought one year, uh, first courses you made on a Snapchat. I don't even know if you remember that it's been awhile since way back, way back, about four or five, maybe even six years ago now.

Speaker 2 (01:31):

Totally. So that was, um, that was one of the coolest courses. I'm like, wow, this has got a Snapchat guru. Who's teaching guys, delay dance, do all these crazy things on Snapchat. And um, yeah, it's I got a thank you got a ton of value from that course. And thank you. And, uh, yeah, I've been continuing to follow you and your mom, so you guys host a podcast together and um, do you want to tell us just kind of your background Brock, how you got into, um, being like an Instagram expert that you are and kind of how things evolved from your early Snapchat days? Sure, absolutely. So, yeah, I got my start back in like 2016, 2017, uh, teaching. This is gonna sound crazy to say now, but I was actually originally teaching moms how to keep their kids safe on Snapchat. Uh, back in like 2016, 2017, Snapchat was as popular as something like Tik Tok is today.

Speaker 2 (02:24):

It was wildly popular. Um, and with the whole disappearing messaging thing, there was just like a lot of fear going around related to Snapchat. And so that's where I created. My very first course was teaching parents kind of basically how to use Snapchat and then some tips on like how to keep their kids safe on the app. Um, that very quickly evolved into the course that you said you were a student of, which is like how to market and grow a business using Snapchat because very quickly influencers and business owners and network marketers and direct sellers, they were realizing that, Hey, you could monetize this social media following. People could

Speaker 3 (03:00):

Build on Snapchat, not too long after that. Instagram released Instagram stories and a mass exit is from Snapchat, happened to everyone, left Snapchat for Instagram. And I went with them, um, and I spent the next year or two really honing my skills on Instagram, growing my own following very organically, figuring out like what strategies work, what strategies don't work. Um, and now here we are about three or four years later. Um, and that's what I do full-time. So now full-time I teach people, I teach business owners, network marketers, entrepreneurs, how to organically grow their Instagram, following how to do it the right way with the least amount of time possible and not just, you know,

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's ups, Taylor

Speaker 2 (00:44):

Taylor Armstrong. Back with another episode, tripping on my words today, excited to be back for another show. It's just me today. And we're going to be talking about some social media strategies, things you can do, even if you hate social media, I'm going to be honest. I am not a big fan of social media. And if you follow me, it's probably pretty obvious. Cause I have been recently a little bit inactive on social media, but I'm going to tell you why that is where I've been on social media and really kind of prep you for the next episode we got coming out. We've got a social media master on our next show where you're not going to want to miss out. His name is Brock Johnson. He is an Instagram guru, some prepping you for that episode and just jamming on social media for a little bit today.

Speaker 2 (01:32):

My thoughts where I've been and yeah, just kind of jam on it. See what comes out. So before I do that, I have a special invitation, as you probably know, we are here in San Diego coming at you from San Diego, California. And the invitation I have is we're actually doing a solar event. It's going to be on the 15th of this month. So short notice we're in may here. So if you're listening to this, um, in the future probably already passed, but don't you worry? We're going to have more events soon. Okay. But this event it's the 15th of May, 2021. Okay. And if you go to solar cells, workshop.com, you can register for our events. We have coming up. We're gonna have some awesome speakers. I'm going to be coming at ya. Your boy here, we got Earl Kapule who has been on the podcast. Speaking about gratitude.

Speaker 2 (02:26):

We got, uh, Brent Attaway marketing genius, and we have, uh, Jay KES, who, um, if you have your bins on social media, he's also done several events. It's pretty big name in the solar game. He does the soar Academy. So we're doing the events on the 15th. Um, so come to it. It's I think it's free. Yeah, pretty sure it's free. There's going to be some giveaways. We're giving away Adidas gift card. Um, we're giving away some coaching sessions and more cool than anything we're giving away access to the Solciety program, little access to that. So come do it. If you can, it's going to be one day only. We're going to hang out. We're going to jam on some solar. There's going to be food free food, which that always got me to any event. So come to it, let me know and let me know if you're coming and we will hook you up.

Speaker 2 (03:24):

So let's jump into the show today. So social media, um, the reason I have been off social media, I'll tell you right now. I, um, I have sometimes issues with spending way too much time on things, probably like a lot of people out there in the solar game. I think I got some ADD going on. Remember I got back from my, a church mission, did a church mission in Columbia. I came back and we had a mission psychologist and I was just kind of emailing them back and forth. And I don't know what it was, but I forgot maybe to, I dunno, put like a subject line or I forgot to say from Taylor or something and this mission psychologist, he goes, Taylor, I think you might have ADD. You should go get tested. So I went and took this test. They call it the Toba test.

Speake

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up Solopreneurs Taylor

Speaker 2 (00:44):

Armstrong, back on the mic here to help you sling some more solar close, some more deals and be the top rep in the solar industry. Maybe second top rep. Cause I'm the top kidding. I'm not the top, but I am very good. So today we are going to dive into an episode. I just got back from a little company retreat up to big bear, California. All my Southern Californians probably know that's the mountain town of California. It's where people go skiing and hanging out. It's really cool about where we are at in San Diego. You can literally drive 20, 30 minutes to the beach and then you can drive like an hour, an hour and a half to the mountains. So great location. If you want to have that advantage, come out and sell some solar San Diego Southern California hit me up. If you're looking for an opportunity, great market out here, and it is expensive, but if you're selling solar, doesn't matter, you're going to be closing deals.

Speaker 2 (01:47):

You're going to be making top bucks in this great industry. Um, so go back with a great trip. Did some helicopter writing spent some time with our team? Um, so that's the first thing I wanted to see. If you are not doing team building activities, you're missing a huge opportunity to build and strengthen your team. If you miss the, one of the single biggest things you can do is just, um, get to know your team, spend time with them. It's going to help that you don't lose guys. And I've seen guys, um, you know, stay at companies that are paying way less than other company, just because they're doing these things. They're building culture, they're building up their reps and they're billing that good comradery, not to say that you shouldn't get paid, what you're worth, but that's why the culture is so important. And, um, hopefully you listened to Sam Taggart's previous episode, where we talked about culture and things you can do to build the culture in your company.

Speaker 2 (02:45):

So just a little side, tangent plan trips in your company, hire someone to help you do those things. Right now, we have, um, awesome Jeanette in our company. She's awesome. She helps us plan, things like that, and just kind of helps us be way more organized. So get someone like that. That's helping you do kind of little secretarial things, plan trips, plan events, and get your team hyped. That's what it's all about. Okay. So today I'm going to talk about just a few things that helped me last week. He closed three deals on the week, so decent week. Um, and before I get into that, I will say I'm getting over a little cold. So hopefully I don't sound too much like Squidward right now. I've got a stuffy nose, but doesn't matter going to get out, going to sell some more salt, we're going to close more deals.

Speaker 2 (03:34):

So here's what helped last week. And this is something that not a lot of people are doing came because it's kind of is annoying to do sometimes. And I'd be surprised. Let me know if you have done this already, but I know I wasn't. So here it is, I'm going to drop it on you, video testimonials. That's what we're talking about today. This thing is super powerful. If you're not getting video testimonials from your customers, you're missing a huge opportunity. I'm g

Tune in now and don't forget to sign up for www.solciety.co!

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up.

Speaker 2 (00:44):

We're back with another episode, we got familiar face on the show. If you've been a time listener, you have probably heard the episode with the man, the myth, the legend to Sam Taggart. And we're fortunate enough today to have him back on the show. So Sam, thanks for coming back. Once again, he must be doing something right for you to agree to come on the show again. No, I'm, I'm excited to hear, to spread the love, you know? Yeah. Well, you're doing awesome things, man. And, um, I'm just happy that you pull off a door to, to work on steel during COVID. I thought it was going to be canceled, but you were like the only events that I saw even still happens. I'm like, dang, she pulled this off. I better get to it. Yeah, it was, it was, we had to move venues two weeks before like really I was literally pulled out from under us and they're like, Hey, we're not gonna, we're not gonna be able to load your event.

Speaker 2 (01:33):

I'm like, Oh, what do you want me to do? Call like 600 people and just tell them, Hey, we're moving. Like not doing it. Like, like, what do you want me to do? So I'm like me and me door knock. And Sam, I just go start knocking on venues. I'm like, how about deer? How about here? How about here? And I just started calling. There's not a ton of options in Utah with like to fit that many people and vendors. And it was hard, but, uh, yeah. So, but yeah, kudos. You've pulled it off. I'm just, I was, I was sad that David Goggins didn't want to come anymore, get seatbelt. He got scared of COVID dude. Like he literally was like, Oh, I'm just nervous to travel with Kona. And I was like, you can't hurt me. What dad is doc. They're like, no iron cowboy. And he's doing his hundred Ironman right now in a hundred days. And there's anybody that James Lawrence was like, yeah, David Goggins a. And I was like, anybody can say that you got some balls to shake. I'll shut my mouth. They'll beat my, I thought it was funny that John Maxwell comes and he's like, what? 70, 80 years old? I literally tell John Maxwell. I was like, Hey, I was so shocked that you came David Goggins Belden. And John Maxor goes, Oh, COVID, it's a joke. It's not real.

Speaker 2 (02:54):

I was like, Oh, it's not even real. That's awesome. I didn't know.

Speaker 3 (03:01):

But he was so cool. I have so much more respect for Maxwell. Like just how he showed up and like just who he is. I mean, I'm excited. I'm excited for this next year. We're we're vetting some speakers right now. I'm not going to say, but, um, we're open to suggestions too. So if anybody's listening to this, like I'm friends with Mark Cuban, I'd be like, yes. So I am throwing that out to the universe. Um, so connect me if you guys know of any good keynotes, so,

Speaker 2 (03:33):

Okay, good, good. Oh, cool. Um, so hopefully you should all know who Sam is, but I guess if you don't, I mean, he's the door to door master. He's started door to door expe

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up Solarpreneurs Taylor Armstrong. Back with another episode here

Speaker 2 (00:45):

To help you dominate the sales industry, close more deals, generate more referrals and leads and see success as a Solarpreneur, as solar professional. So hope you're having an awesome week. Hope you're having a great start to this quarter. Something that I've gotten a lot of great feedback from just a few episodes back we had on Zack Bassett. He talked about these ERC COVID relief funds, and then also just some, um, you know, just some general finance advice, gotten a lot of great feedback on the episode. So if you haven't checked that out already go back should be two episodes back from this current one, you can hear him, but guys, if you don't have your finances in order, we're all making. We should all be making awesome money. Now it's time to handle it, to create that long-term wealth. So go listen to that episode, it got a ton of good feedback and then get that COVID relief fund made some money for businesses.

Speaker 2 (01:47):

We're all our own business here. So what Solarpreneur being a Solarpreneur is about. So take advantage of these funds and use them to invest. You. Don't just get that nine, 10 grand. And I mean, don't take it to the casino. I guess if you're good at gambling, you can do that, but go invest in something awesome. And let's double that money. So I'm point is go listen to the previous episodes. We've had a lot of awesome guests on, so if you're not taking advantage of these, these are guys that charge normally thousands and thousands to listen to them, hear from them. We're getting the best on the show. So take advantage of these awesome guests we're getting on and then share it with your teams, share it with the people you're trying to help improve. Okay. So speaking of the guests, next episode, we had privileged to have, uh, my friend Sam Taggart back on the show.

Speaker 2 (02:40):

And, um, I actually did a show with him too. So if you're not already subscribing to his podcasts, go check it out. And that shouldn't be dropping here in the next week or two week or two. The interview he did with me on his show, talked about some strategic door-knocking tips and some cool little hacks to help people out their areas on the doors. And just some other general solar advice, things that have helped things that I've learned from interviewing the best. So go check that out. But in our episode, I just want to give you kind of a little demo of what we talked about. And then just an epiphany I had as I was talking to him is Sam. He's worked with, um, he's helped dozens of solar companies just, you know, double their revenue, um, increase the production of their reps and just have a lot more success than they were having before.

Speaker 2 (03:33):

So I was asking him, Sam, I'm like, what are you doing? What is it? You change with these companies? How do you help them? Um, go from good to great to go from average to good. What are you doing? So one of the biggest things, and you'll hear it in the next episode, we're gonna, we dig deep into it. But number one, he talks about how these companies, um, figure out their why basically their, um, why do they want to have that product top production? What's the goal with their company? Why

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up. Solarpreneurs Taylor, I'm Sean here with another

Speaker 2 (00:45):

Episode, helping you conquer the solar industry. One deal at a time, and as always, we're here to help you make it easier to close your deals, easier to get referrals and easier to have success in this great industry. So I am back from Mexico. Have you heard the past, uh, was that a week and a half ago? I was down chewing I'm part of the wire I'm back the first week. I'm back to selling last week. And I will say, um, something that has always been an issue for me is just getting back into that flow of things when I'm gone. I know everyone struggles with it. Um, when I first started in pest control, I remember I took a week. I think it was a little over a week off to go on a cruise with my family. And, um, for those that have done summer sells, you know that if you take a week off in the middle of the summer, when you're only out there for 10 weeks or so, um, I guess more than that, but you know, three and a half, four months taking a week off can just kill your sels.

Speaker 2 (01:51):

So it's no different in solar. I mean, I'm doing this year around, but you got to get strategic with how you're taking things off and use those things as a motivation to push even harder. What I did that helped me a lot is I use this trip. I knew I had planned. I tried to push as hard as possible and luckily it helped motivate me. It helped me push harder than I would have. So I didn't let it affect myself before, but coming back, um, I'll be honest. It was sort of an issue last week. I struggled heading in as many appointments as I wanted to, um, only gotten I think three or so makes it tough to close if you're not getting in the amount of appointments that you need to. So have a plan. If you are taking time off, have a plan for before, and then after the trip, what are you going to do?

Speaker 2 (02:41):

How are you going to find that extra motivation to push hard? When you get back? It's a lesson I was reminded of. And now this week I'm ready to grind hard again. So what I wanted to go through this week that I knew it was going to help you Solarpreneurs out, um, have a little story. I was out on the weekend. I was at an appointment with one of our newer reps and some of these newer guys, they turn this, this game of sells and this sort of like a begging thing. How hard can you beg to get the customer to do your bidding? And we're with an older, um, older guy in his home he'd been in there forever. He actually lived with his mom. His mom was like in his nineties, he was in his like sixties. And what happened is they weren't really interested, um, in letting us inside the house, we had to kind of boil airway inside the home to get and do the presentation.

Speaker 2 (03:45):

And once we got gnome, he's like, man, I never let people inside the house. And then the mom pipes in and says, Hey, we're not signing up for anything. We don't want to do any home improvements. So at that point I knew it was going to be an uphill battle because she was technically the owner of the home, even though she was super old, wasn't really making many decisions for the home at that point. But the mistake we made and I sorta let the newer rep, um, you know, take more control, which I probably shou

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's going on. So

Speaker 2 (00:43):

Solarpreneurs, we are back with another episode. I'm Taylor Armstrong. I'm your host. And I am super excited here today because we have the man that knows all about investing tax strategies. And as my personal financial coach, we have Mr. Zach Bassett on the show. So Zach, thanks for hopping on with us today. Absolutely. Thanks for having me. I appreciate it. Yeah. And I was just telling you off the recording here, I've been hearing you all over the place. Um, I think by now people kind of consider you the go-to financial guy for especially door to door reps. I know you've coached, uh, I don't know, a hundred. How many, how many door to door reps would you say you've coached and helps with taxes by now? Oh God, it's got it's in the thousands. I mean, I've had over 10,000 door to door clients. Um, so really I tried to coach every one of them, but, um, as far as like my new coaching program right now, I'm coaching about, about 310 door to door guys right now.

Speaker 2 (01:42):

Wow. Okay. Yeah. Incredible, incredible one. Um, so if you haven't heard of Zack, you need to start following them because, um, I think my struggle on mute mine probably speak for most of the door-to-door reps is, um, I think we're notorious for blowing our money super quick and I'm getting ready to get rid of it. I know, uh, Danny Pessy, I was in his coaching program. He was just talking about how he blew his money on trips to Europe, um, spending tens of thousands going on Europe trips and, and he he's making, I know hundreds of thousands, but if guys like Danny can blow their money quick, I can't imagine guys that are making less than that. Um, blown it even quicker.

Speaker 2 (02:26):

So yeah, some awesome stuff you share. Um, but yeah, what we, what we want to get in today, I guess before we get into the ERC stuff, Zach, how did you, uh, why did you guys decide to focus on like door to door reps and specific and how did you kind of get into that side of helping door to door reps specifically? That's a good question. So, uh, you know, I started out doing this, um, I, I did door to door 15 years ago, so that was pretty young. Um, actually it was a little longer than I lose track

Speaker 3 (03:00):

Of time. I'm getting old, but, um, yeah, I was about 18. Went out, did door to door for Atlas. Um, they did a direct TV and dish network so we could switch people over and it was one of the easier sells of all time and door to door. Um, it actually broke the system because, um, like the tomb brothers, people have heard Mark and Luke tune their legends and door to door, but they sold so many accounts and, and kind of broke this like two too big of conditions. So that company went bankrupt. And, uh, so, but during that summer I noticed like all these people make really good money and nobody knew about an LLC S Corp and that strategy. So I was, I right away kind of thought, well, that's a good area. Maybe I could, um, focus on that next. I wanted to go into accounting.

Speaker 3 (03:57):

My dad's an accountant. Um, both my brothers are tax accountants. So I thought that might be kind of cool, um, and were competitive. Me and my brothers, you know, we both own all three of us own tax firms and, um, it's a competition, yo

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become , Hey, what's up Solarpreneurs. Taylor Armstrong.

Speaker 2 (00:43):

Back with another episode here to make your life easier as a soar sales professional, by helping you close more deals, generate more leads and referrals and dominate this industry. So today I have something special for y'all planned, but before I get into that, I want to invite you to share these episodes. If you haven't been listening, we've have some pretty powerful guests on the show. Over the past month, we had a coach Burt on, he was I think, four or five episodes back. We had Danny Pessy on both. These guys all have, you know, people are paying thousands and thousands to get advice from these guys. Um, coach Burt, I first heard him, um, a couple years back at Grant Cardone's 10X con paid about a thousand to go see him speak 10 X con. Um, and then Danny Pessy, um, as I've mentioned a few episodes, I was part of his coaching group, um, which, you know, people are paying thousands for that.

Speaker 2 (01:53):

These guys are dominating. The industry. Danny has made, uh, you know, millions of dollars in commissions over the years in alarms and sore now. So take advantage of the content. These guys are delivering on the show. Um, if you haven't go shooting them a message, let them know you appreciated them coming on the show. Um, cause they are charging people thousands to be coached, to get advice and guess what they delivered their advice for free to you as a solar printer listener. So we appreciate them on the show and I want to invite you to go share the content you're getting on this with someone who can use it because we are dropping extreme value on the podcast for you. Okay. So today I'm going to share something that helps me close 12 deals over a little less than a month. And um, I mentioned a few episodes back.

Speaker 2 (02:54):

I was in, uh, Danny Pessy's Knockstar group. They had a little going and guys were closing tons of deals. I closed 12, which was a good month for me, definitely more than I've closed probably in the past year or so. So it was pretty happy with the month I had. Um, and that's all you can do is just get better challenge yourself to get better every month. And that's what I did got 12 deals closed, and I'm going to talk about something that actually helped me. Um, and it wasn't something that they necessarily shared. Actually. They didn't talk about this really at all. I don't think so. There were a lot of things that the Knockstar guys shared that did help. So definitely recommend that, but something they didn't share. That's what we're going to be talking about here on the show. Okay.

Speaker 2 (03:48):

And I will say this is something I'm kind of prefacing the next episode that we're going to drop later this week because we are going to have a financial expert on his name is Zach Bassett. Um, if you haven't heard of him, he is a financial planner. Um, he's helping guys basically create long-term wealth. We all should be making great money in solar, but if you don't know how to multiply that w uh, that money you're getting can create long-term wealth. That's what we're striving for. Okay. So a little hint about what I'm going to talk about right now. Okay. So I'm going to give some, uh, yeah, some, some heavy content, some sweet tip

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become , Hey, what's up Solarpreneurs.

Speaker 2 (00:43):

I'm strong here live. I guess you won't be hearing this live, but I am here currently in Puerto Vallarta, Mexico, I'm doing an episode, one of the show up for my peeps for my Solarpreneurs, because I knew, I know you guys are pushing out there. You're fighting to close deals and I'm coming at you with some sales tips, even from Mexico. So I apologize if you hear a little bit of background noise, I'm out here with the monkeys in the, uh, the wildlife here, here on the balcony of our a little resort. So you might hear a few little animals sounds some wind going through the trees, but I hope that inspires you to push hard and close the, well, I guess start this next quarter strong. So you can go out and plan for your next trip. Had this plan since, uh, December.

Speaker 2 (01:37):

So it's important to give yourself those pushes those abs and those flows. Last month, I had a big push. I was competing in the, uh, Knockstar. Uh, competition had my best month. I'm probably last year close 12 deals. Um, which I know for some of you, that's probably nothing. Some of you that's a lot. So for me, that was my best month in about the last year 12 deals, about four of them or, um, leads. And then eight of them were self generated deals knocking on doors. So, but that'd be a lesson. If you have a big trip planned, use it to motivate you. I knew this trip was coming. So that's part of the reason why I decided to do the Knockstar competition for the previous month, thought what a better time than to push myself close out the quarter strong and get in some extra deals before I go on the little Mexican vacation here.

Speaker 2 (02:36):

So that leads to the episode up today. I'm actually doing an episode on what I have learned while I'm here in Mexico. Guess what? There are sales, there are sales everywhere. And if you've been to Mexico, you know, these guys, some of the best, most aggressive salespeople in the world are in Mexico. You take one foot out of the airport and you were hounded by these guys. These guys are so most persistent. Um, I would say persistence camera series. You could find, I mean, they're hounding you for everything. They got their kids selling your stuff. You got on the streets. There's Mexican kids coming up and selling your bracelets. There's people selling you, whatever you can think of out here. So I got to hand it to the Mexican people. They fight for what they got and they are not afraid to go out and approach you and sell you whatever they're trying to, to sell that day.

Speaker 2 (03:33):

Okay. So the reason I'm doing an episode is because we're staying at a resort here in Puerto Vallarta, and if you've been to resorts. You know, that's another big thing that they sell down here is these timeshares. And so my parents, they got this timeshare, this Mexican timeshare, I think they've had at 10 years or so now it's been awesome. We go to Cancun. We go to, um, yeah, this is actually our first time coming down here, but you are part of the UNESCO. They give you like a few locations. You can trade them and swap them out. So we usually come once every couple of years to one of these Mexican locations, great time. But if you've been to a timeshare, you probably know that they're c

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's going on. Solarpreneurs. We are back

Speaker 2 (00:45):

With another fantastic episode and I'm super excited today because we have one of the OGs of knocking on the show today. His name is Danny Pessy. Thanks for coming on Danny. What's up guys? How you doing? Oh yeah. So we're excited to have Danny on and if you haven't heard of him, you're probably living under a rock cause this guy is a producing awesome content. He's got 11,000 followers on Instagram. He's all over the place. You've been the door to order Connors or anything like that. You've seen him in all his, uh, his, uh, you know, like mob outfits he's wearing like tiger skins and stuff like that, showing up to events. So you can't miss this guy, but beside the flyer that he brings to the industry, he is definitely a top producer. Um, I mean you've sold thousands and thousands of alarm accounts, Danny, and doing tons of solar now.

Speaker 2 (01:40):

So, uh, yeah. What was your top summer like 350 alarm counts accounts 456, 456. Ooh, okay. Fire. So you're crushing a man and then now you're doing some solar deals, right? Yeah. So we, uh, so we we've trained, we've pivoted our business, um, from, uh, security to solar. So, you know, for the last, uh, 60 days I've been heavy doing solar and it's been, it's been a fun transition and we've, uh, we've started a setter closer model and a self-gen model. And, uh, we've transitioned our alarm sales reps to solar and we are converting our alarm technicians into solar installations and the company I worked for Titanium, we're transitioning now into being installation company. So we're going to control the whole process. Yeah, it's been, it's been fun. And you know, it's been, it's been mentally, uh, emotionally challenging to shift industries. Cause alarms have been great to me. I never had, I've never had a bad year and it's because of the environment that I grew up in and, you know, working for good. And for so long, I felt myself to a very high standard. And, you know, obviously that is like the standard of top performing reps and you, a lot of, uh,

Speaker 3 (03:00):

A lot of, uh, you know, what I've been able to accomplish just because of the identity that I held as, you know, a top performing rep. And so with me identifying as that, it was hard to make that transition into solar. And so I've had to do a lot of work to do it. Cause, you know, it's kind of like leaving a girlfriend that's been successful and you know, it's unfortunate, but a lot of people don't realize that like emotional attachments to your business can be devastating to you. And, you know, a perfect example, my uncle, he used to run, um, an art deco decor company and he was crushing it in the nineties and two thousands. And what he would sell was his high ticket item, um, sculpture. So he'd make brass sculptures and, uh, you know, beautiful light fixtures. And there were thousands of thousands of dollars, high-quality brass.

Speaker 3 (03:52):

And what happened was the marketplace show. It slowly shifted from high ticket, high cost items to Ikea. Cheap would buy it for a couple of years, throw them away when you're done and he never pivoted his business. And then eventually, um, you know, all the money that you've accumulated over the years, uh, kinda went,