#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn followers and partnerships with tools like Semrush.

Matt and Sara cover:

• What it really looks like to run full-stack B2B marketing without a team
• How to scale content and campaigns using AI (while keeping your voice)
• Why outbound should roll up to marketing and how to build campaigns that aren’t ignored

You’ll leave this episode with practical ideas for scaling content, running smarter outbound, and staying strategic, no matter your team size.

Timestamps

• (00:00) - – Intro and Sara’s role at Stryber

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