The Episode I absolutely had to have when I first gave birth to The CLS Experience. I manifested this conversation the day I finished Joe’s book, Spartan Up. I read that book at a time in my life when I was searching for purpose and an outlet to deploy my energy and passions. Joe provided the idea, I turned it into 4 Marathons in 1 year. Thanks Joe. Without further ado.

Join your host Craig Siegel as he sits down with founder, creator and the pulse behind the Spartan Race Phenomenon, entrepreneur, endurance athlete and NY Times best selling author, the iconic Joe De Sena. Joe and Craig dive deep on what it means to go through voluntary hell so that you can create a new frame of reference. Craig and Joe demonstrate their shared superpower to motivate and elevate other people. They illustrate being relentless in their passions. Joe pulls back the curtain on becoming burnt out by Wall Street which lead to discovering his purpose, adventure racing. Joe highlights the beginning challenges of what would evolve into the legendary Spartan races. Joe talks about the chess move to buy out the last of the competition, Tough Mudder. Craig reveals that reading Joe’s book Spartan Up helped facilitate his marathon journey. Joe emphasizes how signing up for a race that absolutely terrifies you, provides you with an outlet to dig deep and find out what you're made of.

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