Perfectionism can cause problems in many different ways, and areas of your communications plan. Good and Finished is better than absolutely perfect for you, and for your team members. Gini Dietrich is talking about how perfectionism can demotivate your team and prevent you from moving forward on the Spin Sucks Podcast.

In this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about why it's so important to always live by the golden rule. Aside from being the right thing to do for it's own sake, you never know who you're going to meet, or who they know.

It seems like everyone is having more difficulty getting media placements than they used to - the old strategies for getting earned media just aren't working any more, and that means we need to update our approach. Gini Dietrich is talking about how on this week's episode of the Spin Sucks Podcast.

What does it mean for you as a professional communicator when you have to do more with less as budgets constrict? On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to navigate layoffs, hiring freezes, budget cuts and more over the next year. Now is the time to focus on what you know works.

Have you jumped on the Generative AI bandwagon yet? It can be a powerful tool to help you work more efficiently, and today on the Spin Sucks Podcast, Gini Dietrich is talking about some of the strategies you can use to get started, the latest guidelines from the PR Council, and why you really need to fact-check.

It can be easy to create the expectation that you're always available via email or slack or any of the other channels we use to communicate with our teams and clients. On today's episode of the Spin Sucks podcast, Gini Dietrich is talking about how to create a culture of communication that is a little easier to manage.

Complaints against a brand - real or not - can now be immediately distributed around the entire world, and that means that the role of communication professionals has changed too. Gini Dietrich is talking about reputation management in a highly-scrutinized environment on today's episode of the Spin Sucks Podcast.

It's important for the stories we tell to be meaningful to ourselves as communicators, and to the audience that ultimately receives them - but we don't want to drift into creating or exaggerating drama. Gini Dietrich is talking about how to become better storytellers on this week's episode of the Spin Sucks Podcast.

More and more companies are talking about bringing people back into offices, despite most employees not being interested. Apparently there is no replacement for in-person culture and mentorship. Gini Dietrich is talking about why remote can be perfectly fine if you're willing to make just a few adjustments.

When does it make sense to hire a coach? Gini Dietrich shares when and why you should hire a coach.