Data interpretation and communication is critical to help translate your efforts to outcomes. This week on the Spin Sucks Podcast, Gini Dietrich is talking about Coverage Impact, a powerful tool that can help you interpret, visualize and share your data and correlate them to organizational goals.

Measuring the results of your PR efforts is far more challenging than linking to the likes and clicks you get on your social media accounts. Gini discusses measuring PR success with outcomes vs. outputs, using AI effectively in a PR campaign, and the future of PR measurement.

The PESO model has become a foundational element of the communications industry. The industry isn't static, and neither is the model. Today on the Spin Sucks Podcast, Gini Dietrich is talking us through the changes to the model and graphic, and what it means for communicators around the world.

On this week's episode of the Spin Sucks Podcast, Gini Dietrich is reviewing the PESO model for any of you listening who aren't familiar with it yet, and providing some extra tips and insights for those who are.

Contributed Content is one of the unsung heroes of communications. While it isn't always the easiest to create, especially if content creation is outside your scope of worth, its a strategy that can pay huge dividends. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is explaining why you should be considering contributed content, what editors are looking for, how to create it and how to measure it.

As far as we've come, there is a long way to go when it comes to being a woman in the workplace... and the world. Professionally, women can be sidelined, diminished, talked over and infantilized by even the best-intentioned of men. And sometimes women help them do it. There is a long way to go and on this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how you can make a difference in your workplace and relationships - whatever your gender.

Being a thought leader means having and sharing original thoughts that demonstrate your expertise. Doing this can take a lot of time or a lot of money or both, and that can sometimes be a challenge. Today on the Spin Sucks Podcast Gini Dietrich is talking about how to get thought leadership right.

Owned Media is the most important element of a PESO Model™ plan - it has the most potential for long term benefit, and can perform the heaviest lift in terms of driving your marketing forward. Of course, it also takes the longest to pay off. Gini Dietrich is talking about why owned media is worth the time and investment on this week's episode of the Spin Sucks Podcast.

The PESO model is evolving like everything else we do in business, and that means you need to review your strategy, evaluate it's results and make changes as the environment you're working in does. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about some of the changes you might want to make in your application of the model in 2024.

It's never easy to lay someone off, deny them leave, reduce benefits or share any other kind of bad news... but there are definitely ways to make it much worse - especially when your actions might end up on TikTok or another social media platform. Gini Dietrich is talking about what not to do, and what to do instead on this week's episode of the Spin Sucks Podcast.