If the answer is yes, then you don't have to worry about the next era of search. If the answer is no, you have some work to do, and that's what Gini Dietrich is talking about on this week's episode of the Spin Sucks Podcast.

It can often be difficult to stand by higher prices, negotiate higher salaries and to say no when a deal isn't in your favor, but these are critical skills that everyone - especially the next generation of women need to advance their businesses or careers. This week on the Spin Sucks Podcast, Gini Dietrich is talking about why it's so important, and how to be a mentor to newer professionals in the industry.

Sometimes when someone gets really excited about the (considerable!) possibilities of AI, they might start thinking about replacing their current marketing and communications support. Hopefully, they'llquickly learn why you can't replace real expertise with AI, and this week on the Spin Sucks Podcast, Gini Dietrich is explaining why.

It can feel impossible to devote time every day to reading and keeping up to date on what is happening in the world and your industry - but having information and an understanding of what is going on lets you provide good advice and make good recommendations to your clients. This week on the Spin Sucks Podcast, Gini Dietrich is making the case for reading every single day.

While the PESO model is the most effective way to create and track successful PR campaigns - it isn't always easy to implement. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the 5 most common struggles communicators find in rolling it out.

Sometimes when you quote a price the reaction is less than enthusiastic. Just because you get a little pushback doesn't mean you should back down, however. This week on the Spin Sucks Podcast, Gini Dietrich is talking about pricing your services based on the value you're providing - not just the time you're spending.

A request for proposals might still be a common way to hire a new agency, but it's far from the best one. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the considerable disadvantages that come from using the RFP method to find a new strategic partner.

There are no overnight successes in the Olympics or business. There are years of blood, sweat, and tears before success. Gini Dietrich points out that communications is a marathon, not a sprint, and shares key points in establishing a communications program that works for the long haul.

Recently, Sticker Mule's Co-founder sent an expressly political email to the entire customer base of the company and then doubled down on the company X account. Whatever your political strip, there are messages that belong on company accounts and some that don't. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about what kind of messaging belongs where, and how to be ready to communicate in a crisis.

The media environment is shifting and more brands are keeping a closer hold on their own narratives which means that PR pros need to adjust their approach. Gini Dietrich is talking about the new reality of Earned Media and how you can evolve with it on this week's episode of the Spin Sucks Podcast.