While the PESO model is the most effective way to create and track successful PR campaigns - it isn't always easy to implement. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the 5 most common struggles communicators find in rolling it out.

Sometimes when you quote a price the reaction is less than enthusiastic. Just because you get a little pushback doesn't mean you should back down, however. This week on the Spin Sucks Podcast, Gini Dietrich is talking about pricing your services based on the value you're providing - not just the time you're spending.

A request for proposals might still be a common way to hire a new agency, but it's far from the best one. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the considerable disadvantages that come from using the RFP method to find a new strategic partner.

There are no overnight successes in the Olympics or business. There are years of blood, sweat, and tears before success. Gini Dietrich points out that communications is a marathon, not a sprint, and shares key points in establishing a communications program that works for the long haul.

Recently, Sticker Mule's Co-founder sent an expressly political email to the entire customer base of the company and then doubled down on the company X account. Whatever your political strip, there are messages that belong on company accounts and some that don't. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about what kind of messaging belongs where, and how to be ready to communicate in a crisis.

The media environment is shifting and more brands are keeping a closer hold on their own narratives which means that PR pros need to adjust their approach. Gini Dietrich is talking about the new reality of Earned Media and how you can evolve with it on this week's episode of the Spin Sucks Podcast.

If you try to use an AI tool for a complex or creative task, you might be disappointed by the initial results, but as often as not, that is the fault of the prompt more than the LLM. On this week's episode of the Spin Sucks Podcast Gini Dietrich is talking about how the different AI platforms perform and how to provide enough training and context to get usable results.

What would you do if you didn't need to work to make a living? We may not be there yet - and we don't really know how the technology will develop - but there's no harm imagining a future where most of the labor is done by machines! Gini Dietrich talks about planning for the future that AI may be creating on this week's episode of the Spin Sucks Podcast.

Gini brings in her first-ever guests! Gini's husband joins Gini to discuss his entrepreneurial and marketing journey with his company, the National Democratic Training Committee. Tune in for a second special guest to celebrate 300 episodes!

Right now a lot of communications professionals are more focused on what AI can't do than what it can. In this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about why you should be getting a handle on AI's capabilities and making sure your own stay relevant.