Daniel and Ciaran discuss the state of content marketing and the ever-changing relationship between content creators and search engine functionality. We also give Ciaran a few moments to explain why he is so rattled about recent video embed changes that have been happening on Youtube. We cover the issues of tracking surrounding dark social and ways to better track which social channels are driving shares that your analytics can't measure the source of accurately without a little help from you. Also under discussion are cookies and some of the issues around 3rd party and first-party cookies that have been going on recently due to changes in IOS and Mac Browser Safari. Useful Tools Brighton SEO talk by Rand Fishkin   Neil Patel on Creating A Tool Read our in-depth YouTube Video Embed Article Read more about Dark Social Sharing and how it works How to use Google URL builder Understanding First party and third party cookies